{"id":24957,"date":"2025-03-06T08:30:55","date_gmt":"2025-03-06T06:30:55","guid":{"rendered":"https:\/\/twodots.gr\/?p=24957"},"modified":"2025-03-06T08:47:22","modified_gmt":"2025-03-06T06:47:22","slug":"marketing-%cf%83%ce%b5-%ce%b1%cf%87%ce%b1%cf%81%cf%84%ce%bf%ce%b3%cf%81%ce%ac%cf%86%ce%b7%cf%84%ce%b1-%ce%bd%ce%b5%cf%81%ce%ac","status":"publish","type":"post","link":"https:\/\/twodots.gr\/hr\/marketing-%cf%83%ce%b5-%ce%b1%cf%87%ce%b1%cf%81%cf%84%ce%bf%ce%b3%cf%81%ce%ac%cf%86%ce%b7%cf%84%ce%b1-%ce%bd%ce%b5%cf%81%ce%ac\/","title":{"rendered":"Marketing \u03c3\u03b5 \u03b1\u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c4\u03b1 \u03bd\u03b5\u03c1\u03ac"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 <em>Marketing<\/em> \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c9\u03c2 \u03bf \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b9\u03bd\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03bc\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7: \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b1, \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c3\u03c4\u03c1\u03b1\u03c0\u03b9\u03b1\u03af\u03b1 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03c9\u03c2 \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03c3\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03bd\u03b7\u03c3\u03af, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03b6\u03c9\u03ae. \u039a\u03ac\u03c0\u03c9\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bc\u03b9\u03ac \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c0\u03af\u03bf: \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03bf\u03cd\u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b9\u03b4\u03ad\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b7\u03bc\u03bf\u03bd\u03ae\u03c3\u03b9\u201d \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1. \u0395\u03bc\u03c0\u03bd\u03ad\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03b5\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u201c\u03b1\u03c0\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7\u03c2\u201d \u2013 \u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ae \u03c4\u03cd\u03c0\u03bf\u03c5 \u00abCastaway\u00bb \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u2013 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2, \u03b9\u03b4\u03ad\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b5\u03c5\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c2, \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2. \u039c\u03b5 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf, \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af <em>brand awareness<\/em> \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03c8\u03b7\u03bb\u03ac \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03b8\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ae \u03b7 \u201c\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2\u201d \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c0\u03b1\u03c1\u03b1\u03c0\u03ad\u03bc\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03ce\u03c2 \u03b7 HubSpot \u03c3\u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf \u2013 <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-like-a-castaway\" target=\"_blank\" rel=\"noopener\">\u03c0\u03b7\u03b3\u03ae<\/a> \u2013 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 <em>Marketing<\/em>. \u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac, \u03b8\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae, \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b8\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03ad\u03b3\u03ba\u03c5\u03c1\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 <em>marketing \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2<\/em>. \u03a4\u03bf <em>marketing plan<\/em> \u03c3\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf, \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03be\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03b9\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03c1\u03b9\u03bd \u03cc\u03bc\u03c9\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03cc\u03c4\u03b9 \u03c4\u03bf <em>Marketing<\/em> \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. \u039f\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ba\u03b1\u03c4\u03b1\u03b9\u03b3\u03af\u03b4\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03bf \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ae \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u2026 \u201c\u03b1\u03c0\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7\u03c2\u201d, \u03cc\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf\u03c5\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03ad\u03be\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03bf\u03b4\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5. \u0395\u03b4\u03ce \u03af\u03c3\u03c9\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac \u03c4\u03bf\u03c5 <em>Marketing<\/em>: \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ad\u03bd\u03b1\u03bf, \u03b3\u03b5\u03bc\u03ac\u03c4\u03bf \u03c1\u03af\u03c3\u03ba\u03bf, \u03bc\u03b1 \u03c3\u03c5\u03bd\u03ac\u03bc\u03b1 \u03b3\u03b5\u03bc\u03ac\u03c4\u03bf \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c4\u03bf \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c4\u03b1 \u03bd\u03b5\u03c1\u03ac \u03c4\u03b7\u03c2 <em>Marketing<\/em> \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u039f \u03a0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b7\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b7\u03bc\u03bf\u03bd\u03ae\u03c3\u03b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03c4\u03ac \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03c4\u03b1\u03b9\u03bd\u03af\u03b5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5 \u201cCastaway\u201d \u03ae \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2; \u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03cc\u03c4\u03b1\u03bd \u03b5\u03af\u03c3\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf\u03c5\u03c2, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a3\u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c2 \u03ae \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b5 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 (\u03c0.\u03c7. \u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bd\u03ad\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03ae \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd \u03c0\u03bb\u03b1\u03b9\u03c3\u03af\u03bf\u03c5), \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03c6\u03b5\u03b4\u03c1\u03b5\u03af\u03b5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0397 \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03b1\u03ba\u03c1\u03b1\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2, \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ac\u03b4\u03b5\u03b9\u03bf \u03ba\u03bf\u03c7\u03cd\u03bb\u03b9 \u03c3\u03b5 \u03c3\u03ba\u03b5\u03cd\u03bf\u03c2 \u03bc\u03b1\u03b3\u03b5\u03b9\u03c1\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae \u03bc\u03b9\u03b1 \u03c8\u03ac\u03b8\u03b1 \u03c3\u03b5 \u03c3\u03c4\u03ad\u03b3\u03b7. \u0388\u03c4\u03c3\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf <em>Marketing<\/em>, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae \u03c0\u03b7\u03b3\u03ae. \u039a\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c3\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03ba\u03ac\u03b8\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ae \u03ad\u03bc\u03bc\u03b5\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b7 <em>social media marketing<\/em> \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03c9\u03bd \u03b4\u03b5\u03c3\u03bc\u03ce\u03bd (engagement) \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03c3\u03b1\u03c2. \u039a\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03bd\u03cc\u03c4\u03b1\u03bd \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd, \u03c4\u03ce\u03c1\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0395\u03c0\u03b9\u03c3\u03c4\u03c1\u03ac\u03c4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae\u03c2 \u03c0\u03b7\u03b3\u03ae\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf \u03bd\u03b7\u03c3\u03af \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03b7\u03b3\u03ae \u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c8\u03ac\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c6\u03c1\u03bf\u03cd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5. \u03a3\u03c4\u03bf <em>Marketing<\/em>, \u03bf\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u201c\u03b8\u03c1\u03ad\u03c8\u03bf\u03c5\u03bd\u201d \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2. \u0395\u03af\u03c4\u03b5 \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 <em>email marketing<\/em> (\u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 newsletters \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b1), \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 blogs (\u03b3\u03b9\u03b1 <em>content marketing<\/em> \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03bf <em>brand awareness<\/em>), \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u201c\u03c0\u03b7\u03b3\u03ce\u03bd\u201d \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c1\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c0\u03c9\u03c2 \u03bf \u03b5\u03c0\u03b9\u03b6\u03ce\u03bd \u03c3\u03c4\u03bf \u03bd\u03b7\u03c3\u03af \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03bb\u03af\u03c1\u03c1\u03bf\u03b9\u03b1, \u03c4\u03bf\u03bd \u03ba\u03b1\u03b9\u03c1\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c8\u03b1\u03c1\u03ad\u03c8\u03b5\u03b9 \u03ae \u03bd\u03b1 \u03bc\u03b1\u03b6\u03ad\u03c8\u03b5\u03b9 \u03c6\u03c1\u03bf\u03cd\u03c4\u03b1, \u03ad\u03c4\u03c3\u03b9 \u03ba\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 <em>marketing strategy<\/em> \u03c3\u03b1\u03c2. \u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae\u03c2 (analytics), \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 KPIs (Key Performance Indicators) \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03bf <em>marketing plan<\/em> \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03b2\u03ad\u03b2\u03b1\u03b9\u03bf\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0392\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03b1\u03ba\u03c1\u03b1\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 <em>Marketing<\/em>, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03cc,\u03c4\u03b9 \u03b4\u03bf\u03cd\u03bb\u03b5\u03c5\u03b5 \u03c0\u03c1\u03b9\u03bd \u03bb\u03af\u03b3\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03bf \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03b5\u03b9 \u03b1\u03cd\u03c1\u03b9\u03bf. \u039f\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2, \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 <em>social media<\/em> \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c3\u03c4\u03c1\u03b1\u03c0\u03b9\u03b1\u03af\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c0\u03b1\u03bb\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u201c\u03c8\u03c5\u03c7\u03c1\u03ac\u201d \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03ae\u03bc\u03b1\u03c4\u03b1 (cold calls) \u03ae\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 <em>lead generation<\/em>. \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03c4\u03b5\u03af \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 <em>inbound marketing<\/em> \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u038c\u03c4\u03b1\u03bd \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03be\u03b1\u03c3\u03b8\u03b5\u03bd\u03b5\u03af, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ae \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03ba\u03c4\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c4\u03b1\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03b7\u03c3\u03af \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03b6\u03ce\u03bd\u03c4\u03b5\u03c2, \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b6\u03c9\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b8\u03ac\u03bd\u03b1\u03c4\u03bf. \u03a3\u03c4\u03bf <em>Marketing<\/em>, \u03b7 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 (co-branding, joint ventures) \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03bf\u03c5\u03bd \u03b4\u03c1\u03cc\u03bc\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03b1\u03bd\u03c4\u03b1\u03b6\u03cc\u03c3\u03b1\u03c3\u03c4\u03b1\u03bd. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03b5\u03ba\u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7 <em>brand awareness<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u03b1\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 \u03c1\u03bf\u03cd\u03c7\u03b1, \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1 \u03ae \u03c5\u03c0\u03bf\u03b4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b1 <em>social media<\/em> \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03b1\u03bc\u03bf\u03b9\u03b2\u03b1\u03af\u03b1. \u0388\u03c4\u03c3\u03b9, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u201c\u03b5\u03c0\u03b9\u03b6\u03ce\u03bd\u03c4\u03b5\u03c2\u201d \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf \u03ad\u03bd\u03b1\u03c2 \u03c4\u03bf\u03bd \u03ac\u03bb\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03ad\u03be\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u201c\u03b5\u03c1\u03b7\u03bc\u03b9\u03ac\u201d \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd, \u03c0\u03b5\u03c4\u03c5\u03c7\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf <em>marketing funnel<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0391\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03bf\u03cd<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03b7\u03c3\u03af-\u03b5\u03c1\u03b7\u03bc\u03b9\u03ac, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ac\u03c3\u03ba\u03bf\u03c0\u03b1. \u039a\u03ac\u03b8\u03b5 \u03b2\u03cc\u03c4\u03c3\u03b1\u03bb\u03bf \u03ae \u03ba\u03bf\u03c7\u03cd\u03bb\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7. \u03a3\u03c4\u03bf <em>Marketing<\/em>, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03c0\u03cc\u03c3\u03bf \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd \u03ae\u03b4\u03b7 \u03c5\u03c0\u03b1\u03c1\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03b1\u03c2. \u03a4\u03bf \u03be\u03ad\u03c1\u03b1\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac\u03c3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03b5 <em>consumer engagement<\/em> \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b2\u03ac\u03c3\u03b7, \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03ae \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2. \u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 upselling \u03ba\u03b1\u03b9 cross-selling \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03b1\u03c2. \u0388\u03c4\u03c3\u03b9, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf \u03ad\u03c0\u03b1\u03ba\u03c1\u03bf \u03c4\u03bf \u201c\u03bd\u03b7\u03c3\u03af\u201d \u03c4\u03c9\u03bd \u03ae\u03b4\u03b7 \u03c5\u03c0\u03b1\u03c1\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2\u201d: \u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c0\u03c9\u03c2 \u03ba\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03bd\u03b1\u03c5\u03b1\u03b3\u03cc\u03c2 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03c6\u03cd\u03b3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c1\u03bf\u03c6\u03ae\u03c2, \u03ad\u03c4\u03c3\u03b9 \u03ba\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf <em>marketing plan<\/em> \u03bc\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03c5\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 <em>Marketing<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u201c\u03bd\u03b7\u03c3\u03af\u201d \u03c4\u03bf\u03c5 Target Group<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u201c\u03bd\u03b7\u03c3\u03af\u201d \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b8\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03bf target group \u03c3\u03b1\u03c2. \u03a0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5; \u03a4\u03b9 \u03b7\u03bb\u03b9\u03ba\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5, \u03c0\u03bf\u03cd \u03c3\u03c5\u03c7\u03bd\u03ac\u03b6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0394\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 (\u03b7\u03bb\u03b9\u03ba\u03af\u03b1, \u03c6\u03cd\u03bb\u03bf, \u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7, \u03b5\u03b9\u03c3\u03cc\u03b4\u03b7\u03bc\u03b1 \u03ba.\u03bb\u03c0.).<\/li>\n\n\n\n<li>\u03a8\u03c5\u03c7\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 (\u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2, \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1, \u03b1\u03be\u03af\u03b5\u03c2, \u03c0\u03b5\u03c0\u03bf\u03b9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2).<\/li>\n\n\n\n<li>\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac (\u03c0\u03ce\u03c2 \u03c8\u03c9\u03bd\u03af\u03b6\u03bf\u03c5\u03bd, \u03c0\u03cc\u03c3\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 <em>social media<\/em>, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9).<\/li>\n\n\n\n<li>\u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03ba\u03b1\u03b9 \u201c\u03c0\u03cc\u03bd\u03bf\u03c5\u03c2\u201d (\u03c4\u03b9 \u03c8\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd, \u03c4\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd, \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03bb\u03cd\u03c3\u03b7).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7, \u03c1\u03b9\u03c3\u03ba\u03ac\u03c1\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c0\u03b1\u03c4\u03b1\u03bb\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 (<em>growth hacking<\/em> \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b5\u03ac\u03bd \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0398\u03ad\u03c3\u03c4\u03b5 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c0\u03c9\u03c2 \u03bf \u03bd\u03b1\u03c5\u03b1\u03b3\u03cc\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd\u03c2, \u03ac\u03bc\u03b5\u03c3\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 (\u03c0.\u03c7. \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c0\u03cc\u03c3\u03b9\u03bc\u03bf \u03bd\u03b5\u03c1\u03cc) \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 (\u03c0.\u03c7. \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03cd\u03b3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b7\u03c3\u03af), \u03b5\u03c3\u03b5\u03af\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf <em>Marketing<\/em>. \u0391\u03c5\u03c4\u03bf\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 <em>brand awareness<\/em> \u03ba\u03b1\u03c4\u03ac 20% \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 6 \u03bc\u03b7\u03bd\u03ce\u03bd.<\/li>\n\n\n\n<li>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 (conversion rate) \u03c3\u03c4\u03bf website \u03c3\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac 5% \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 3 \u03bc\u03b7\u03bd\u03ce\u03bd.<\/li>\n\n\n\n<li>\u0395\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd leads \u03bc\u03ad\u03c3\u03c9 <em>inbound marketing<\/em> \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ad\u03c4\u03bf\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 <em>SMART<\/em>: Specific (\u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9), Measurable (\u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9), Achievable (\u03b5\u03c6\u03b9\u03ba\u03c4\u03bf\u03af), Relevant (\u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03bc\u03b5 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf) \u03ba\u03b1\u03b9 Time-bound (\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf \u201c\u03ba\u03b1\u03c4\u03b1\u03c6\u03cd\u03b3\u03b9\u03bf\u201d \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u201c\u03ba\u03b1\u03c4\u03b1\u03c6\u03cd\u03b3\u03b9\u03bf\u201d \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2, \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ae \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2, \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03cc \u03c3\u03b1\u03c2. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf <em>brand awareness<\/em> \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b5.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 SEO<\/strong>: \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c3\u03b1\u03c2 \u03c3\u03c0\u03af\u03c4\u03b9. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 <em>SEO tips<\/em> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03c9\u03bd keywords (\u03cc\u03c0\u03c9\u03c2 \u201cMarketing strategy\u201d, \u201csocial media marketing\u201d \u03ba.\u03bb\u03c0.), \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 (\u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2, mobile-friendly \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2) \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (<em>content marketing<\/em>).<\/li>\n\n\n\n<li><strong>Social Media<\/strong>: \u038c\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03bd\u03b1\u03c5\u03b1\u03b3\u03bf\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03c0\u03bd\u03bf\u03cd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bb\u03bf\u03af\u03b1, \u03ad\u03c4\u03c3\u03b9 \u03ba\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c4\u03b1 <em>social media<\/em> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03c1\u03b1\u03b2\u03ae\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03b1\u03c2. \u03a4\u03bf <em>consumer engagement<\/em> \u03c3\u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf\u03c2 \u03b4\u03c1\u03cc\u03bc\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b8\u03af\u03c3\u03b5\u03b9 \u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong>: \u038c\u03bb\u03bf\u03b9 \u03bf\u03b9 \u201c\u03c3\u03c4\u03b1\u03b8\u03bc\u03bf\u03af\u201d \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03cd\u03c6\u03bf\u03c2. \u0388\u03c4\u03c3\u03b9, \u03cc\u03c3\u03bf \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03c5\u03c3\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u201c\u03bd\u03ae\u03c3\u03b9\u03b1\u201d \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03b8\u03b1 \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03cc\u03c4\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u201c\u03c7\u03ac\u03c1\u03c4\u03b7\u201d \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b7 \u03b6\u03c9\u03ae \u03c3\u03b1\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2, \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c3\u03b1\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 <em>Marketing<\/em>, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf (\u03ac\u03c1\u03b8\u03c1\u03b1, \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, podcast) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u00ab\u03c6\u03b1\u03b3\u03b7\u03c4\u03cc\u00bb \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u00ab\u03ba\u03b1\u03cd\u03c3\u03b9\u03bc\u03bf\u00bb \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf <em>content marketing<\/em> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u03b1\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b3\u03c5\u03bc\u03bd\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2, \u03b4\u03ce\u03c3\u03c4\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03c0\u03cc\u03bd\u03b7\u03c3\u03b7\u03c2, \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae \u03ae \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 inspirational \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03ad\u03c4\u03c5\u03c7\u03b1\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03cc \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd <em>brand awareness<\/em> \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03bf <em>email marketing<\/em>. \u03a3\u03c4\u03ad\u03bb\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b9\u03b8\u03ad\u03bc\u03b5\u03bd\u03b7 \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c3\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u201c\u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03af\u03bd\u03b1\u03c2\u201d \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c0\u03c9\u03c2 \u03bf \u03bd\u03b1\u03c5\u03b1\u03b3\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c6\u03b1\u03b3\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03bd\u03b5\u03c1\u03cc, \u03ad\u03c4\u03c3\u03b9 \u03ba\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b5 \u03b1\u03bc\u03b5\u03af\u03c9\u03c4\u03b7 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c3\u03c4\u03b5, \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2. \u03a4\u03bf <em>growth hacking<\/em> \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc: \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03bd\u03ad\u03c9\u03bd \u03b9\u03b4\u03b5\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 <em>landing pages<\/em>.<\/li>\n\n\n\n<li>\u0391\u03bb\u03bb\u03ac\u03be\u03c4\u03b5 CTA (Call To Action) \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ac \u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03c4\u03b5 \u03bd\u03ad\u03b1.<\/li>\n\n\n\n<li>\u0395\u03c0\u03b9\u03bc\u03b5\u03bb\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 A\/B test \u03c3\u03b5 email \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ae \u03c3\u03b5 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 <em>social media marketing<\/em>.<\/li>\n\n\n\n<li>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 KPIs (\u03c0.\u03c7. click-through rate, conversion rate, time on page) \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2\u201d \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2\u201d \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b8\u03b5\u03c9\u03c1\u03af\u03b1. \u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b2\u03c1\u03b5\u03b8\u03b5\u03af \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03be\u03bf\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b1\u03bd \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b5\u03be\u03b5\u03bb\u03b9\u03c7\u03b8\u03bf\u03cd\u03bd \u03b8\u03b5\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Netflix: \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bd\u03bf\u03b9\u03ba\u03af\u03b1\u03c3\u03b7 DVD \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03b5\u03bd\u03bf\u03b9\u03ba\u03af\u03b1\u03c3\u03b7\u03c2 DVD \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5. \u038c\u03c4\u03b1\u03bd \u03c4\u03bf streaming \u03ba\u03b1\u03b9 \u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2, \u03b7 Netflix \u03b4\u03b5\u03bd \u03ad\u03bc\u03b5\u03b9\u03bd\u03b5 \u03ba\u03bf\u03bb\u03bb\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf. \u0391\u03bd\u03c4\u03b9\u03b8\u03ad\u03c4\u03c9\u03c2, \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae <em>marketing strategy<\/em>: \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 streaming, \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b5 \u03c3\u03b5 \u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf (<em>content marketing<\/em> \u03c3\u03b5 \u03b2\u03b1\u03b8\u03bc\u03cc \u03c5\u03c0\u03b5\u03c1\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2) \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf \u03c4\u03bf\u03c0\u03af\u03bf \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03af\u03b1\u03c2. \u0397 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ae\u03c4\u03b1\u03bd \u03c4\u03b1 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c4\u03b7\u03c2 \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03ae\u03c2\u201d \u03c4\u03b7\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Starbucks: \u0394\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c6\u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 Starbucks \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03b9\u03b5\u03c2. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 <em>social media marketing<\/em> \u03ba\u03b1\u03b9 mobile apps, \u03c6\u03ac\u03bd\u03b7\u03ba\u03b5 \u03cc\u03c4\u03b9 \u03b5\u03c0\u03ad\u03bb\u03b5\u03b3\u03b1\u03bd \u03c4\u03bf\u03bd \u03b4\u03c1\u03cc\u03bc\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2. \u0395\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b1\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 (loyalty programs), \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac, \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ad\u03c0\u03c4\u03c5\u03be\u03b1\u03bd \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u03a4\u03b1 Starbucks \u03ad\u03b4\u03b5\u03b9\u03be\u03b1\u03bd \u03cc\u03c4\u03b9, \u03c3\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03b5 \u201c\u03b5\u03c1\u03b7\u03bc\u03bf\u03bd\u03ae\u03c3\u03b9\u201d, \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b1\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03bf\u03bd\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LEGO: \u0397 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 LEGO \u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03b1\u03c0\u03cc \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2, \u03ce\u03c3\u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03ae \u03c4\u03b7\u03c2 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c6\u03b1\u03bd\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03bf\u03c0\u03b1\u03b4\u03ce\u03bd \u03c4\u03b7\u03c2. \u039c\u03ad\u03c3\u03c9 <em>inbound marketing<\/em> \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c4\u03b7\u03c2, \u03b7 LEGO \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03c4 (LEGO Ideas) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bf\u03c0\u03b1\u03b4\u03bf\u03cd\u03c2 \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf. \u0397 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03ad\u03bd\u03b1 \u201c\u03c3\u03c9\u03c3\u03af\u03b2\u03b9\u03bf\u201d \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u201c\u03ba\u03bf\u03b9\u03bd\u03bf\u03ba\u03c4\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2\u201d \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0395\u03bc\u03b2\u03ac\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Inbound Marketing: \u039c\u03b1\u03b8\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b9\u03ad\u03b6\u03b5\u03c4\u03b5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf <em>inbound marketing<\/em> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03c4\u03bf \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c5\u03c9\u03b4\u03b9\u03b1\u03c3\u03c4\u03ae \u03c6\u03c9\u03c4\u03b9\u03ac \u03c3\u03c4\u03bf \u03bd\u03b7\u03c3\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bb\u03bf\u03af\u03b1. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u201c\u03ba\u03c5\u03bd\u03b7\u03b3\u03ac\u03c4\u03b5\u201d \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ae \u03b5\u03bd\u03bf\u03c7\u03bb\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b6\u03b5\u03c4\u03b5 \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03ba\u03b1\u03bb\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf\u03b9 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blog Content<\/strong>: \u0393\u03c1\u03ac\u03c8\u03c4\u03b5 \u03ac\u03c1\u03b8\u03c1\u03b1 (\u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03c4\u03cc) \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1, \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>SEO Tips<\/strong>: \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac keywords, \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ae \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7.<\/li>\n\n\n\n<li><strong>Lead Generation<\/strong>: \u0395\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03c4\u03b5 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd e-books \u03ae whitepapers \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 email \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2.<\/li>\n\n\n\n<li><strong>Marketing Funnel<\/strong>: \u039a\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 (awareness), \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2 (interest), \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2 (decision) \u03ba\u03b1\u03b9 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2 (action).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Marketing: \u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf <em>social media marketing<\/em> \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03bf\u03c3\u03c4\u03ac\u03c1\u03b5\u03c4\u03b5 \u03cc,\u03c4\u03b9 \u03c3\u03b1\u03c2 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u039a\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 (Facebook, Instagram, LinkedIn, TikTok \u03ba.\u03bb\u03c0.) \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03ac \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong>: \u0395\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>Facebook<\/strong>: \u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03ac\u03c1\u03b8\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 groups.<\/li>\n\n\n\n<li><strong>LinkedIn<\/strong>: \u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 B2B, networking \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u201c\u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u201d \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/li>\n\n\n\n<li><strong>TikTok<\/strong>: \u03a3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03c0\u03b9\u03bf \u03bd\u03b5\u03b1\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c3\u03ba\u03b5\u03b4\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03cd\u03c6\u03bf\u03c2, \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 viral campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c5\u03c7\u03bd\u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7: \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, contests, polling. \u038c\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c4\u03b5, \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf <em>consumer engagement<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing: \u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b1\u03b3\u03b1\u03c0\u03ac\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03c3\u03ba\u03bb\u03b7\u03c1\u03ae \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b7 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2, \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9, \u03bd\u03b1 \u03b1\u03ba\u03bf\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2. \u0388\u03c4\u03c3\u03b9, \u03c3\u03c4\u03bf <em>content marketing<\/em>, \u03b7 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03c1\u03b1\u03b2\u03ae\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u201c\u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2\u201d \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1.<\/li>\n\n\n\n<li>\u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u201c\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b9\u03bd\u03b5\u03bb\u03b9\u03ad\u03c2\u201d, \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03bd\u03c4\u03b5\u03cd\u03be\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03b5\u03c4\u03b5 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/li>\n\n\n\n<li>\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03c6\u03bf\u03c1\u03bc\u03ac: \u03ac\u03c1\u03b8\u03c1\u03b1, podcasts, \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, infographics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Email Marketing: \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf email marketing \u03ad\u03c7\u03b5\u03b9 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03c4\u03b5\u03af. \u039b\u03ac\u03b8\u03bf\u03c2! \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac. \u0398\u03c5\u03bc\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b1\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2<\/strong>: \u03a4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03b1\u03c2 (segmentation).<\/li>\n\n\n\n<li><strong>\u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b5 \u03b1\u03be\u03af\u03b1<\/strong>: \u039c\u03b7\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2. \u03a3\u03c4\u03b5\u03af\u03bb\u03c4\u03b5 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, tutorials \u03ae \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/li>\n\n\n\n<li><strong>\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u201c\u03c3\u03ae\u03bc\u03b1 \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u201d \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf<\/strong>: \u039c\u03b7\u03bd \u03ba\u03bf\u03c5\u03c1\u03ac\u03b6\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 email.<\/li>\n\n\n\n<li><strong>\u03a0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf<\/strong>: \u039a\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1, \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ae early access \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf open rate \u03ba\u03b1\u03b9 \u03c4\u03bf click-through rate.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Growth Hacking: \u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03bc\u03b5 \u03bb\u03af\u03b3\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c0\u03cc\u03c1\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u2013 \u03cc\u03c0\u03c9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03b7\u03c3\u03af \u2013 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u201c\u03bc\u03b5\u03b3\u03b5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b5\u201d \u03c4\u03bf \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5. \u03a4\u03bf <em>growth hacking<\/em> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc: \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03ba\u03cc\u03bb\u03c0\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1\u03c7\u03b5\u03af\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Referral Programs<\/strong>: \u0394\u03ce\u03c3\u03c4\u03b5 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03ae \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2.<\/li>\n\n\n\n<li><strong>Viral Loops<\/strong>: \u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ae \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ba\u03b1\u03bb\u03ad\u03c3\u03b5\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2.<\/li>\n\n\n\n<li><strong>\u03a0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2<\/strong>: \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03bc\u03b9\u03ba\u03c1\u03ac \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 (A\/B tests, micro-campaigns) \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b5\u03ba\u03b5\u03af\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u039a\u03bf\u03b9\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b7\u03bc\u03bf\u03bd\u03ae\u03c3\u03b9, \u03b5\u03bd\u03af\u03bf\u03c4\u03b5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bb\u03ac\u03b8\u03b7. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf <em>Marketing<\/em>. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03bc\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0391\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2<\/strong>: \u039e\u03b5\u03ba\u03b9\u03bd\u03ac\u03c4\u03b5 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Facebook, \u03c3\u03c4\u03bf Instagram, \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 email marketing, \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf <em>marketing plan<\/em>. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c0\u03b1\u03c3\u03bc\u03c9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ba\u03bf\u03c5\u03bc\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2.<\/li>\n\n\n\n<li><strong>\u03a5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc Focus \u03c3\u03c4\u03b7\u03bd \u03a0\u03ce\u03bb\u03b7\u03c3\u03b7<\/strong>: \u03a3\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03b7\u03c3\u03af, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c1\u03af\u03c7\u03bd\u03b5\u03c4\u03b5 \u03cc\u03bb\u03b7 \u03c3\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03c8\u03ac\u03c1\u03b5\u03bc\u03b1. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03bc\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c3\u03c4\u03ad\u03b3\u03b7 \u03ae \u03c0\u03cc\u03c3\u03b9\u03bc\u03bf \u03bd\u03b5\u03c1\u03cc. \u03a3\u03c4\u03bf <em>Marketing<\/em>, \u03b1\u03bd \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03b1\u03b3\u03bd\u03bf\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2.<\/li>\n\n\n\n<li><strong>\u039c\u03b7 \u03a7\u03c1\u03ae\u03c3\u03b7 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong>: \u0388\u03c7\u03b5\u03c4\u03b5 analytics \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03bc\u03b1 \u03b4\u03b5\u03bd \u03c4\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03b1\u03b3\u03bd\u03bf\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf\u03bd \u03bc\u03b5\u03c4\u03b5\u03c9\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03c7\u03ac\u03c1\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b9\u03b3\u03af\u03b4\u03b1.<\/li>\n\n\n\n<li><strong>\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong>: \u0395\u03bc\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03c0\u03b9\u03b1. \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u201c\u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03c3\u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03bc\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ac\u03bd\u03b5\u03bc\u03bf\u201d.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u201d \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03ae \u03c3\u03b1\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03bd\u03b1\u03c5\u03b1\u03b3\u03cc\u03c2 \u03af\u03c3\u03c9\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03ad\u03c1\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03c3\u03c4\u03bf \u03bd\u03b7\u03c3\u03af, \u03c4\u03b7\u03bd \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03ae \u03bd\u03b5\u03c1\u03bf\u03cd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b5 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03b9. \u0395\u03c3\u03b5\u03af\u03c2 \u03c3\u03c4\u03bf <em>Marketing<\/em> \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KPIs (Key Performance Indicators)<\/strong>: \u03a0.\u03c7. conversion rates, click-through rates, cost per acquisition, ROI.<\/li>\n\n\n\n<li><strong>Engagement Metrics<\/strong>: Likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2, retweets, mentions.<\/li>\n\n\n\n<li><strong>Customer Lifetime Value (CLV)<\/strong>: \u03a0\u03cc\u03c3\u03bf \u201c\u03b6\u03c9\u03ae\u201d \u03ad\u03c7\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf brand \u03c3\u03b1\u03c2; \u03a0\u03cc\u03c3\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b8\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5;<\/li>\n\n\n\n<li><strong>Churn Rate<\/strong>: \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b5. \u0391\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03c4\u03c1\u03bf\u03c7\u03b9\u03ac \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2\u201d \u03ae \u03b1\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b5\u03c0\u03b5\u03af\u03b3\u03bf\u03c5\u03c3\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0395\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u201c\u03bd\u03b7\u03c3\u03b9\u03ac\u201d (\u0391\u03b3\u03bf\u03c1\u03ad\u03c2)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c4\u03b1\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc \u03c1\u03c5\u03b8\u03bc\u03cc \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03b1\u03c2 \u201c\u03bd\u03b7\u03c3\u03af\u201d, \u03af\u03c3\u03c9\u03c2 \u03b8\u03b5\u03bb\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b1 \u03b5\u03b4\u03ac\u03c6\u03b7. \u03a3\u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03bf\u03af:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u0391\u03b3\u03bf\u03c1\u03ac\u03c2<\/strong>: \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03ae \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c1\u03b9\u03b6\u03b9\u03ba\u03ac. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03ac \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u039d\u03bf\u03bc\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03a1\u03c5\u03b8\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u0398\u03ad\u03bc\u03b1\u03c4\u03b1<\/strong>: \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5.<\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ad\u03c2 \u0395\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c3\u03af\u03b5\u03c2<\/strong>: \u038c,\u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c3\u03c4\u03b5\u03af\u03bf \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c7\u03ce\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7.<\/li>\n\n\n\n<li><strong>\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong>: \u039c\u03b7\u03bd \u03b1\u03c1\u03ba\u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7. \u039a\u03ac\u03bd\u03c4\u03b5 \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc (localization) \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf \u03bd\u03ad\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0397 \u03a3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u201c\u03b1\u03c0\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7\u03c2\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03b1\u03bd\u03ad\u03bd\u03b1\u03c2 \u03bd\u03b1\u03c5\u03b1\u03b3\u03cc\u03c2 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bf\u03bb\u03bf\u03bc\u03cc\u03bd\u03b1\u03c7\u03bf\u03c2. \u03a3\u03c4\u03bf <em>Marketing<\/em>, \u03b7 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u201c\u03c0\u03bd\u03bf\u03ae\u201d \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03a4\u03bc\u03ae\u03bc\u03b1<\/strong>: \u0395\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03bb\u03b9\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong>: \u03a7\u03b5\u03b9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 analytics, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2 \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/li>\n\n\n\n<li><strong>\u0394\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u039a\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong>: \u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u201c\u03c0\u03b1\u03bb\u03bc\u03cc\u201d \u03c4\u03c9\u03bd <em>social media<\/em>, \u03b1\u03c0\u03b1\u03bd\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf feedback \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd.<\/li>\n\n\n\n<li><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf\u03af \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03b9<\/strong>: \u039a\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1 \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd, \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ae \u03b1\u03c0\u03b5\u03b9\u03bb\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf <em>marketing strategy<\/em>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03ac\u03b8\u03b5 \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c5\u03c2 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03c0\u03b9\u03b6\u03ce\u03bd\u03c4\u03c9\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b5\u03bd\u03cc\u03c2 \u03c3\u03c4\u03bf \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b9\u03b4\u03ad\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u201c\u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b7\u03bc\u03bf\u03bd\u03ae\u03c3\u03b9\u201d \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1. \u0395\u03bc\u03c0\u03bd\u03ad\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2.<\/p>","protected":false},"author":1,"featured_media":24958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-24957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arthra"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/24957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/comments?post=24957"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/24957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media\/24958"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media?parent=24957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/categories?post=24957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/tags?post=24957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}