{"id":24986,"date":"2025-03-14T18:16:24","date_gmt":"2025-03-14T16:16:24","guid":{"rendered":"https:\/\/twodots.gr\/?p=24986"},"modified":"2025-03-14T18:23:11","modified_gmt":"2025-03-14T16:23:11","slug":"%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-marketing-brief","status":"publish","type":"post","link":"https:\/\/twodots.gr\/hr\/%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-marketing-brief\/","title":{"rendered":"\u039f \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf Marketing Brief"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u03a4\u03bf <strong>Marketing Brief<\/strong> \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03bb\u03bb\u03b9\u03c0\u03ad\u03c2, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b5\u03be\u03bf\u03b4\u03b9\u03ba\u03ac \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Marketing Brief, \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac, \u03c0\u03bf\u03b9\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b8\u03b1 \u03b4\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd brief, \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03c2 \u03c0\u03b1\u03b3\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf Marketing Brief \u03bc\u03b1\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf brief, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 <strong>Marketing \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/strong> \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03b5\u03af\u03c4\u03b5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf <strong>\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba B2C<\/strong> \u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf <strong>\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba B2B<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03bf\u03c1\u03ac \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03c9\u03bd \u03c0\u03b7\u03b3\u03ce\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Harvard Business Review \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd digital marketing, \u03b8\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae, \u03c4\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc Marketing Brief. \u0388\u03c4\u03c3\u03b9, \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03b1\u03c2 \u03c0\u03bb\u03ac\u03bd\u03bf, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7. \u0391\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03bf-marketing-brief-\u03ba\u03b1\u03b9-\u03b3\u03b9\u03b1\u03c4\u03af-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03cc\u03c3\u03bf-\u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\">1. \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Marketing Brief \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03cc\u03c1\u03bf\u03c2 <strong>Marketing Brief<\/strong> \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03cc, \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1, \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ae \u03b5\u03bd\u03cc\u03c2 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 <strong>Marketing Plan<\/strong>. \u0391\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bb\u03b5\u03ba\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 (\u03c0.\u03c7. \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1, \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1, \u03c4\u03bc\u03ae\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba) \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03b1 (\u03c0.\u03c7. \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03c9\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf Marketing Brief \u03b4\u03c1\u03b1 \u03c9\u03c2 \u00ab\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2\u00bb \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03b7 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 <strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7. \u0395\u03ac\u03bd \u03ad\u03bd\u03b1 brief \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf, \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2. \u039f \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c4\u03c9\u03bd \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03bf\u03c1\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd <strong>Marketing \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd<\/strong> \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c0\u03c5\u03be\u03af\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Harvard Business Review, \u03b7 \u03cd\u03c0\u03b1\u03c1\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c3\u03b1\u03c6\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03bf\u03cd Marketing Brief \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac 25% \u03c4\u03b9\u03c2 \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 <strong>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b5\u03c2<\/strong>. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b2\u03b1\u03b8\u03bc\u03cc \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ae \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-\u03ba\u03cd\u03c1\u03b9\u03bf\u03b9-\u03c3\u03c4\u03cc\u03c7\u03bf\u03b9-\u03ba\u03b1\u03b9-\u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1-\u03b5\u03bd\u03cc\u03c2-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd-marketing-brief\">2. \u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd Marketing Brief<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03cc\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2<\/strong>: \u039c\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf brief, \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf \u03c7\u03c1\u03bf\u03bd\u03bf\u03b4\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 (\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac, \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b1, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac). \u0388\u03c4\u03c3\u03b9, \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u0395\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd<\/strong>: \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1, \u03c4\u03bf digital marketing \u03c4\u03bc\u03ae\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c1\u03bc\u03bf\u03bd\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf. \u03a4\u03bf Marketing Brief \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ad\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03cc\u03c1\u03b1\u03bc\u03b1.<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2<\/strong>: \u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03bf\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 <strong>\u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong> \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 <strong>buyer persona<\/strong> \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03bf\u03c5 brief \u03c3\u03b1\u03c2, \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c3\u03c4\u03b5. \u0391\u03c5\u03c4\u03cc \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1.<\/li>\n\n\n\n<li><strong>\u03a3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong>: \u03a7\u03ac\u03c1\u03b7 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 KPI (Key Performance Indicators), \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c0\u03cc\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03c0\u03c5\u03be\u03af\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03b7 <strong>\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong> \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2<\/strong>: \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03bf\u03c6\u03c4\u03b9\u03b1\u03b3\u03bc\u03ad\u03bd\u03bf Marketing Brief \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03bf\u03cd\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2. \u03a4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 budgeting \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b4\u03c5\u03c3\u03ac\u03c1\u03b5\u03c3\u03c4\u03b5\u03c2 \u03b5\u03ba\u03c0\u03bb\u03ae\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 Marketing Brief \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03b4\u03b9\u03b5\u03ba\u03c0\u03b5\u03c1\u03b1\u03af\u03c9\u03c3\u03b7. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b4\u03b9\u03b1\u03cd\u03b3\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03bb\u03b5\u03ba\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u0391\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03c4\u03bf brief \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-\u03c0\u03bf\u03b9\u03b1-\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9-\u03ad\u03bd\u03b1-\u03ba\u03b1\u03bb\u03cc-marketing-brief\">3. \u03a0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc Marketing Brief<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1 Marketing Brief. \u0391\u03bd\u03b1\u03bb\u03cc\u03b3\u03c9\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b4\u03bf\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/strong>: \u03a4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5; \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand, \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2; \u03a4\u03bf <strong>branding<\/strong> \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b5\u03b4\u03ce \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b5\u03ac\u03bd \u03b7 \u03b4\u03c1\u03ac\u03c3\u03b7 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 <strong>\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba B2C<\/strong>, <strong>\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba B2B<\/strong> \u03ae \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1.<\/li>\n\n\n\n<li><strong>\u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2<\/strong>: \u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03b9 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03ae \u03c4\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b5. \u039c\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03c4\u03b5 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03bf\u03bb\u03bf\u03b3\u03b9\u03b1\u03ba\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong>: \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b7 <strong>\u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong> \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2; \u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c3\u03c4\u03b5 \u03b5\u03c3\u03b5\u03af\u03c2; \u039f\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 insights \u03b3\u03b9\u03b1 \u03c4\u03bf <strong>market segmentation<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03af\u03c1\u03b9\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd<\/strong>: \u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf target audience. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 <strong>buyer persona<\/strong>; \u03a4\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ad\u03c7\u03b5\u03b9; \u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03bf\u03c0\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af; \u0397 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc.<\/li>\n\n\n\n<li><strong>Key Messages \u03ba\u03b1\u03b9 Tone of Voice<\/strong>: \u039a\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03bf \u03cd\u03c6\u03bf\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 (\u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf, \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc, \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba.\u03bb\u03c0.) \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5.<\/li>\n\n\n\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7<\/strong>: \u0391\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03ad \u03c4\u03b7\u03bd \u03b5\u03b4\u03ce. \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c7\u03ac\u03c1\u03b9\u03bd, \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03bc\u03af\u03bd\u03b9\u03bc\u03b1\u03bb, \u03c6\u03c9\u03c4\u03b5\u03b9\u03bd\u03cc, \u03b1\u03c3\u03c4\u03b5\u03af\u03bf, \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc \u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc. \u0391\u03c5\u03c4\u03cc \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1 \u03ae \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03ac\u03b3\u03b5\u03b9 \u03c5\u03bb\u03b9\u03ba\u03cc (\u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc, \u03c3\u03bb\u03cc\u03b3\u03ba\u03b1\u03bd \u03ba.\u03bb\u03c0.) \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u039c\u03ad\u03c3\u03b1<\/strong>: \u0391\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd (TV, \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf, social media, email marketing, \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1, outdoor \u03ba.\u03bb\u03c0.). \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03ac\u03b4\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf, \u03c4\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae <strong>\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong>.<\/li>\n\n\n\n<li><strong>\u03a7\u03c1\u03bf\u03bd\u03bf\u03b4\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1<\/strong>: \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac deadlines \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 (\u03c0.\u03c7. \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae, \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7). \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf Marketing Brief \u03b4\u03af\u03bd\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03bf\u03cd\u03bd \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bf\u03bc\u03b1\u03bb\u03ac.<\/li>\n\n\n\n<li><strong>Budget<\/strong>: \u03a4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2. \u0394\u03ce\u03c3\u03c4\u03b5 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03af, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b5\u03bc\u03b7\u03b8\u03b5\u03af \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9.<\/li>\n\n\n\n<li><strong>KPI (Key Performance Indicators)<\/strong>: \u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c4\u03c1\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c3\u03c4\u03b1 social media, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 (conversions) \u03ba.\u03ac.<\/li>\n\n\n\n<li><strong>\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c1\u03af\u03c3\u03ba\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7<\/strong>: \u03a3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03b5\u03bb\u03b9\u03ba\u03bf\u03cd \u03c5\u03bb\u03b9\u03ba\u03bf\u03cd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03ac\u03bd\u03bf \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b5\u03c9\u03bd \u03ae \u03c0\u03b9\u03b8\u03b1\u03bd\u03ce\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03c4\u03bf <strong>\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 Marketing Brief<\/strong> \u03c3\u03b1\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03b5\u03b3\u03c7\u03b5\u03b9\u03c1\u03af\u03b4\u03b9\u03bf \u03b3\u03b9\u03b1 \u03cc\u03c0\u03bf\u03b9\u03bf\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c4\u03bf\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03af \u03c4\u03bf\u03c5 Moz, \u03ad\u03bd\u03b1 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ad\u03c2 brief \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03b5\u03c2 \u03b4\u03b9\u03b5\u03c5\u03ba\u03c1\u03b9\u03bd\u03af\u03c3\u03b5\u03b9\u03c2, \u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03bd\u03c9\u03c1\u03af\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5-\u03c4\u03bf-\u03b4\u03b9\u03ba\u03cc-\u03c3\u03b1\u03c2-marketing-brief-\u03b2\u03ae\u03bc\u03b1-\u03c0\u03c1\u03bf\u03c2-\u03b2\u03ae\u03bc\u03b1\">4. \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 Marketing Brief \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf Marketing Brief \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-1-\u03c0\u03c1\u03bf\u03ba\u03b1\u03c4\u03b1\u03c1\u03ba\u03c4\u03b9\u03ba\u03ae-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\">\u0392\u03ae\u03bc\u03b1 1: \u03a0\u03c1\u03bf\u03ba\u03b1\u03c4\u03b1\u03c1\u03ba\u03c4\u03b9\u03ba\u03ae \u0388\u03c1\u03b5\u03c5\u03bd\u03b1<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a3\u03c5\u03bb\u03bb\u03ad\u03be\u03c4\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong>: \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 website, \u03bf\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd;<\/li>\n\n\n\n<li><strong>\u039a\u03ac\u03bd\u03c4\u03b5 \u03bc\u03af\u03b1 \u03bc\u03af\u03bd\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 SWOT (Strengths, Weaknesses, Opportunities, Threats)<\/strong>: \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd.<\/li>\n\n\n\n<li><strong>\u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 buyer persona<\/strong>: \u03a0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2; \u03a4\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9, \u03c4\u03b9 \u03b4\u03b5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03ae \u03b7 \u03c6\u03ac\u03c3\u03b7 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03b7\u03c2 <strong>\u039c\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf Marketing Brief \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c3\u03c4\u03b5\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-2-\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2-\u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd-\u03c3\u03c4\u03cc\u03c7\u03c9\u03bd\">\u0392\u03ae\u03bc\u03b1 2: \u039a\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03a3\u03c4\u03cc\u03c7\u03c9\u03bd<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0398\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9<\/strong>: \u03a7\u03ac\u03c1\u03b1\u03be\u03b7 brand awareness, \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/li>\n\n\n\n<li><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9<\/strong>: \u03a0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd (\u03c0.\u03c7. 20%), \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 site, \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u03ba.\u03bb\u03c0.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae <strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong> \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc (\u03c0.\u03c7. \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc). \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03bf \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b5\u03bd\u03c4\u03cc\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c4\u03c1\u03b9\u03bc\u03ae\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-3-\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7-\u03c4\u03bf\u03c5-\u03ba\u03bf\u03b9\u03bd\u03bf\u03cd-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\">\u0392\u03ae\u03bc\u03b1 3: \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039a\u03bf\u03b9\u03bd\u03bf\u03cd-\u03a3\u03c4\u03cc\u03c7\u03bf\u03c5<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0394\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac<\/strong>: \u0397\u03bb\u03b9\u03ba\u03af\u03b1, \u03c6\u03cd\u03bb\u03bf, \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1, \u03b5\u03b9\u03c3\u03cc\u03b4\u03b7\u03bc\u03b1, \u03b5\u03c0\u03ac\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1.<\/li>\n\n\n\n<li><strong>\u03a8\u03c5\u03c7\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac<\/strong>: \u0391\u03be\u03af\u03b5\u03c2, \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 online<\/strong>: \u03a7\u03c1\u03ae\u03c3\u03b7 social media, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5, \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03b4\u03ce, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 <strong>buyer persona<\/strong>, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03b9\u03bd\u03b5\u03af \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf <strong>digital marketing<\/strong>, \u03b7 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf conversion rate \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 50%, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-4-\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2-\u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03bf\u03cd-\u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2-\u03ba\u03b1\u03b9-tone-of-voice\">\u0392\u03ae\u03bc\u03b1 4: \u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u039a\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03bf\u03cd \u039c\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 Tone of Voice<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03bb\u03b5\u03b9\u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1. \u0395\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b1\u03c6\u03bf\u03cd \u03b4\u03b5\u03b9\/\u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1;<\/strong><\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ae \u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ad\u03c3\u03b5\u03c4\u03b5;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd \u03b8\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf, \u03b7\u03bc\u03b9\u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf, \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03ae \u03c7\u03b9\u03bf\u03c5\u03bc\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03cc\u03bd\u03bf. \u0397 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03cc\u03bd\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03c3\u03b7 brand identity \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd <strong>Marketing \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-5-\u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae-\u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd-\u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2\">\u0392\u03ae\u03bc\u03b1 5: \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u039a\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u0394\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2, \u03c4\u03b7 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03bc\u03ad\u03c3\u03b1, \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2. \u039a\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online \u039a\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1<\/strong>: Social media (Facebook, Instagram, LinkedIn), Google Ads, YouTube, email marketing, affiliate marketing.<\/li>\n\n\n\n<li><strong>Offline \u039a\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1<\/strong>: \u03a4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1, outdoor \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b7\u03bd \u03be\u03b5\u03c7\u03bd\u03ac\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf brand image \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03b1\u03c2. \u039f\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03bf TikTok (\u03c0.\u03c7. \u03bd\u03b5\u03b1\u03bd\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc), \u03b5\u03bd\u03ce \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c3\u03b5 LinkedIn (\u03c0.\u03c7. B2B \u03ba\u03bf\u03b9\u03bd\u03cc).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-6-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae-\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7-\u03ba\u03b1\u03b9-branding\">\u0392\u03ae\u03bc\u03b1 6: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03a0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 Branding<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd \u03b8\u03b1 \u03c5\u03c0\u03ac\u03c1\u03be\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1, \u03b1\u03bd \u03b8\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd \u03c5\u03bb\u03b9\u03ba\u03cc, \u03ae \u03b1\u03bd \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c1\u03b9\u03b6\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03c3\u03b1\u03c2. \u0395\u03b4\u03ce \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 <strong>branding<\/strong>, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ac \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03b1, tagline \u03ba.\u03ac. \u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03b9\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03b1\u03c1\u03b5\u03ba\u03ba\u03bb\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-7-\u03c7\u03c1\u03bf\u03bd\u03bf\u03b4\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1-\u03ba\u03b1\u03b9-\u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2\">\u0392\u03ae\u03bc\u03b1 7: \u03a7\u03c1\u03bf\u03bd\u03bf\u03b4\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 project: \u03c0\u03cc\u03c3\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf concept, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, testing, \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2. \u038c\u03c4\u03b1\u03bd \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b1 deadlines, \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03bf\u03bc\u03b1\u03bb\u03ae. \u03a3\u03b5 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03b2\u03ac\u03c3\u03b7, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf <strong>Budget<\/strong> \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03b1\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03b9\u03ce\u03b4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c6\u03c5\u03b3\u03ae \u03b5\u03bd\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-8-\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2-kpi-\u03ba\u03b1\u03b9-\u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2-\u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2\">\u0392\u03ae\u03bc\u03b1 8: \u039a\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 KPI \u03ba\u03b1\u03b9 \u039c\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u0391\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 Key Performance Indicators \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 clicks \u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03b3\u03b9\u03b1 online \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/li>\n\n\n\n<li><strong>Conversion rates<\/strong> \u03b3\u03b9\u03b1 e-shop \u03ae landing pages<\/li>\n\n\n\n<li><strong>Engagement \u03c3\u03c4\u03b1 social media<\/strong>: likes, shares, comments<\/li>\n\n\n\n<li><strong>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 email<\/strong> \u03ae \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 demo \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (\u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03b5 <strong>\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba B2B<\/strong>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03b1 KPI \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 (\u03c0.\u03c7. \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1, \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03c0\u03ad\u03c1\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03c6\u03ac\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-9-\u03b5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2-\u03ba\u03b1\u03b9-\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1-\u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2-\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd\">\u0392\u03ae\u03bc\u03b1 9: \u0395\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u0391\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03bd \u03ae \u03bc\u03c0\u03bb\u03bf\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b8\u03b1 \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c5\u03bb\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd. \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2, \u03c3\u03b5 \u03ad\u03bd\u03b1 Marketing Brief \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 (\u03c0.\u03c7. \u03bf \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03ae \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae \u03bc\u03b5 \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-10-\u03c4\u03b5\u03bb\u03b9\u03ba\u03ae-\u03b5\u03c0\u03b9\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7-\u03ba\u03b1\u03b9-\u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae-\u03c4\u03bf\u03c5-marketing-brief\">\u0392\u03ae\u03bc\u03b1 10: \u03a4\u03b5\u03bb\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 Marketing Brief<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03c1\u03b9\u03bd \u03b4\u03b9\u03b1\u03bd\u03b5\u03bc\u03b7\u03b8\u03b5\u03af \u03c4\u03bf brief, \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b7 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2. \u0395\u03c6\u03cc\u03c3\u03bf\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf, \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u039c\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b5\u03bd\u03ac \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-\u03ba\u03bf\u03b9\u03bd\u03ac-\u03bb\u03ac\u03b8\u03b7-\u03ba\u03b1\u03b9-\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03c4\u03b1-\u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5\">5. \u039a\u03bf\u03b9\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03b5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03bf Marketing Brief \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c7\u03b5\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1. \u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bb\u03ac\u03b8\u03b7:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u03a5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u0391\u03c3\u03ac\u03c6\u03b5\u03b9\u03b1<\/strong>: \u038c\u03c4\u03b1\u03bd \u03c4\u03bf brief \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03bf \u03bc\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1, \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bc\u03bc\u03bf\u03c1\u03c6\u03c9\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1.<\/li>\n\n\n\n<li><strong>\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c3\u03b5 B2C \u03ae B2B<\/strong>: \u0388\u03bd\u03b1 brief \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 <strong>\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba B2C<\/strong> \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03c1\u03b1 \u03c3\u03b5 B2B, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b7 \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b1.<\/li>\n\n\n\n<li><strong>\u03a0\u03b1\u03c1\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u0391\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong>: \u03a7\u03c9\u03c1\u03af\u03c2 <strong>\u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong>, \u03c1\u03b9\u03c3\u03ba\u03ac\u03c1\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03ae\u03c2 \u03a0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2<\/strong>: \u039c\u03b9\u03b1 \u03c6\u03b9\u03bb\u03cc\u03b4\u03bf\u03be\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03ae \u03b1\u03c3\u03b1\u03c6\u03ae \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c7\u03b5\u03b9 \u03c0\u03b1\u03bd\u03b7\u03b3\u03c5\u03c1\u03b9\u03ba\u03ac, \u03b1\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03c4\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac.<\/li>\n\n\n\n<li><strong>\u039c\u03b7 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03a7\u03c1\u03bf\u03bd\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1<\/strong>: \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03bf\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7\u03c2.<\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03b9 \u0391\u03bd\u03c4\u03b9\u03ba\u03c1\u03bf\u03c5\u03cc\u03bc\u03b5\u03bd\u03b1 \u039c\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1<\/strong>: \u03a0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u00ab\u03c4\u03b1 \u03c0\u03b5\u03af\u03c4\u03b5 \u03cc\u03bb\u03b1\u00bb \u03c3\u03b5 \u03bc\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03c1\u03b4\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1.<\/li>\n\n\n\n<li><strong>\u03a5\u03c0\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong>: \u03a3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03b7 <strong>\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b2\u03b1\u03c3\u03b9\u03bb\u03b9\u03ac\u03c2. \u03a0\u03b1\u03c1\u03b1\u03bc\u03b5\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd, \u03c7\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03c4\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u00ab\u03bc\u03b9\u03bb\u03bf\u03cd\u03bd\u00bb \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1-marketing-brief\">6. \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 Marketing Brief<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b4\u03c5\u03bf \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac <strong>\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 Marketing Brief<\/strong>:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1-a-\u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1-\u03bd\u03ad\u03bf\u03c5-\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2-\u03c3\u03b5-b2c\">\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 A: \u039b\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u039d\u03ad\u03bf\u03c5 \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c3\u03b5 B2C<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a3\u03c4\u03cc\u03c7\u03bf\u03c2<\/strong>: \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03bf\u03c5 \u03bd\u03ad\u03bf\u03c5 \u03c3\u03b1\u03bc\u03c0\u03bf\u03c5\u03ac\u03bd \u03ba\u03b1\u03c4\u03ac 15% \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 3 \u03bc\u03ae\u03bd\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>\u039a\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2<\/strong>: \u0393\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 18-35, \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2, \u03bc\u03b5\u03c3\u03b1\u03af\u03bf\u03c5 \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c5\u03c8\u03b7\u03bb\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 social media, \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b1\u03bb\u03bb\u03b9\u03ce\u03bd.<\/li>\n\n\n\n<li><strong>\u039a\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u039c\u03ae\u03bd\u03c5\u03bc\u03b1<\/strong>: \u00ab\u039a\u03ac\u03bd\u03b5 \u03c4\u03b1 \u03bc\u03b1\u03bb\u03bb\u03b9\u03ac \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03bb\u03ac\u03bc\u03c8\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2\u00bb.<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1<\/strong>: Instagram, YouTube, Influencer marketing, \u03ad\u03bd\u03c4\u03c5\u03c0\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03ac.<\/li>\n\n\n\n<li><strong>Budget<\/strong>: 50.000\u20ac.<\/li>\n\n\n\n<li><strong>KPI<\/strong>: \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03c9 e-shop, engagement \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 social media, \u03ba\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03bf\u03c5\u03c0\u03bf\u03bd\u03b9\u03bf\u03cd \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03ac.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1-b-b2b-\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1-\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd\">\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 B: B2B \u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u039b\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a3\u03c4\u03cc\u03c7\u03bf\u03c2<\/strong>: \u0391\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 50 \u03bd\u03ad\u03c9\u03bd B2B \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf cloud-based ERP \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03b5 6 \u03bc\u03ae\u03bd\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>\u039a\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2<\/strong>: \u039c\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 50-200 \u03c5\u03c0\u03b1\u03bb\u03bb\u03ae\u03bb\u03c9\u03bd, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b9\u03bf\u03c4\u03b5\u03c7\u03bd\u03af\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u039a\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u039c\u03ae\u03bd\u03c5\u03bc\u03b1<\/strong>: \u00ab\u0395\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf ERP \u03bc\u03b1\u03c2\u00bb.<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1<\/strong>: LinkedIn Ads, webinars, \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 (case studies), \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03b5 \u03ba\u03bb\u03b1\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2.<\/li>\n\n\n\n<li><strong>Budget<\/strong>: 100.000\u20ac.<\/li>\n\n\n\n<li><strong>KPI<\/strong>: \u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 leads \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 webinars, \u03ba\u03bb\u03b5\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03b1\u03af\u03c9\u03bd, \u03bb\u03ae\u03c8\u03b7 demo.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03ba\u03ac\u03bd\u03b5\u03c4\u03b5-\u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7-\u03b3\u03b9\u03b1-seo\">7. \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf Marketing Brief \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf SEO. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u039b\u03ad\u03be\u03b5\u03c9\u03bd-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd<\/strong>: \u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u0395\u03bd\u03c4\u03ac\u03be\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf \u03c3\u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03c3\u03c4\u03b1 meta titles, meta descriptions \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03af\u03b4\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong>: \u0397 <strong>\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong> \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf blog posts \u03ae landing pages, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c5\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03ae\u03c3\u03b5\u03b9 online (infographics, video scripts, social media captions).<\/li>\n\n\n\n<li><strong>On-Page SEO \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong>: \u03a4\u03af\u03c4\u03bb\u03bf\u03b9, Heading tags, alt text \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd, \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac links, mobile-friendly \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/li>\n\n\n\n<li><strong>Off-Page \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong>: Backlinks \u03b1\u03c0\u03cc \u03ad\u03b3\u03ba\u03c5\u03c1\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03b5 \u03ba\u03bb\u03b1\u03b4\u03b9\u03ba\u03ac \u03c6\u03cc\u03c1\u03bf\u03c5\u03bc \u03ae sites, \u03c3\u03c5\u03bd\u03b5\u03bd\u03c4\u03b5\u03cd\u03be\u03b5\u03b9\u03c2. \u0395\u03b4\u03ce, \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf brief \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd.<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae<\/strong>: \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03cc\u03c0\u03c9\u03c2 Google Analytics \u03ba\u03b1\u03b9 Google Search Console, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-\u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1-\u03bf\u03bc\u03ac\u03b4\u03c9\u03bd-\u03ba\u03b1\u03b9-\u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7-\u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1\u03c2\">8. \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Marketing Brief, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ae \u03bd\u03ad\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2. \u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf brief \u03c9\u03c2 \u03ad\u03bd\u03b1 \u00ab\u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc\u00bb \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9. \u039a\u03ac\u03c0\u03bf\u03b9\u03b1 tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/strong>: \u039a\u03b1\u03bd\u03bf\u03bd\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (\u03c3\u03c4\u03bf \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03ae online) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf.<\/li>\n\n\n\n<li><strong>Software \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u0388\u03c1\u03b3\u03bf\u03c5<\/strong>: \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 Asana, Trello \u03ae Monday \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03ba\u03ba\u03c1\u03b5\u03bc\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 deadlines.<\/li>\n\n\n\n<li><strong>\u0394\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1<\/strong>: \u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bb\u03b5\u03ba\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ae \u03c4\u03b9\u03c2 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03c5\u03c4\u03cc \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c5\u03c8\u03b7\u03bb\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-\u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae-\u03c3\u03b5-\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2-\u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2\">9. \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Marketing Brief \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bb\u03ac\u03b4\u03bf. \u0388\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 (e-shop) \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 brief \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf SEO \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 social media, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 B2B \u03b8\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 case studies \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03ba\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u03a0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd, \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1: \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf TripAdvisor \u03ae \u03c4\u03bf Booking. \u0388\u03bd\u03b1\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc\u03c2 software \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b5 \u03ba\u03bb\u03b1\u03b4\u03b9\u03ba\u03ac events \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-\u03b7-\u03c3\u03c7\u03ad\u03c3\u03b7-\u03c4\u03bf\u03c5-marketing-brief-\u03bc\u03b5-\u03c4\u03bf-\u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf-marketing-plan\">10. \u0397 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 Marketing Brief \u03bc\u03b5 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf Marketing Plan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03bd\u03ce \u03ad\u03bd\u03b1 Marketing Brief \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ae \u03bc\u03b9\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd, \u03c4\u03bf <strong>Marketing Plan<\/strong> \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03cc\u03bb\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 (\u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03ad\u03bd\u03b1\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf). \u03a4\u03bf brief \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b9\u03b1 \u00ab\u03bc\u03b9\u03ba\u03c1\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u00bb \u03ae \u03ad\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03c9\u03b3\u03bf \u03c4\u03bf\u03c5 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03af\u03bf\u03c5. \u0388\u03c4\u03c3\u03b9, \u03ba\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-\u03b7-\u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1-\u03c4\u03bf\u03c5-\u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5-\u03bc\u03b5\u03c4\u03ac-\u03c4\u03b7\u03bd-\u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7-\u03c4\u03b7\u03c2-\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2\">11. \u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5\u03c4\u03ac \u03c4\u03b7 \u03bb\u03ae\u03be\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ae \u03bc\u03cc\u03bb\u03b9\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1, \u03b7 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 KPI \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03c4\u03b5\u03b8\u03b5\u03af. \u0391\u03bd \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c0\u03ad\u03b4\u03c9\u03c3\u03b5 \u03c4\u03b1 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1, \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b1\u03af\u03c4\u03b9\u03b1 (\u03c0.\u03c7. \u03b1\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03ae\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2, \u03ba\u03b1\u03ba\u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2, \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1 \u03c3\u03c4\u03bf <strong>branding<\/strong>, \u03ba.\u03bb\u03c0.). \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf Marketing Brief \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03ac\u03b8\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03ae \u03c4\u03b9\u03c2 \u03b5\u03bb\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2-\u03ba\u03b1\u03b9-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2\">12. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03c4\u03b5 \u03c1\u03b9\u03b6\u03b9\u03ba\u03ac \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 brief \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03b4\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf (\u03c0.\u03c7. TikTok) \u03b1\u03c0\u2019 \u03cc,\u03c4\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03c4\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03ac\u03bd\u03bf\u03c5. \u0397 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03b5\u03c4\u03ae \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-\u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2-\u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2-\u03b3\u03b9\u03b1-\u03c4\u03b7-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03b5\u03bd\u03cc\u03c2-\u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5-marketing-brief\">13. \u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 Marketing Brief<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03bf<\/strong>: \u0388\u03bd\u03b1 template \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1.<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1<\/strong>: \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03c4\u03cc\u03c3\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c5\u03bd\u03b5\u03bd\u03bd\u03bf\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>\u03a0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 visuals \u03ae mockups<\/strong>: \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b1\u03bd \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae, \u03bf\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf.<\/li>\n\n\n\n<li><strong>\u0395\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7<\/strong>: \u03a0\u03c1\u03b9\u03bd \u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af, \u03b4\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf brief \u03c3\u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2.<\/li>\n\n\n\n<li><strong>\u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf<\/strong>: \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd briefs \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b2\u03ac\u03c3\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03bf-marketing-brief-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af-\u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\">14. \u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf Marketing Brief \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c6\u03b1\u03bd\u03b5\u03af \u03c7\u03c1\u03bf\u03bd\u03bf\u03b2\u03cc\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5, \u03c4\u03bf Marketing Brief \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd, \u03b5\u03c0\u03b1\u03bd\u03b1\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u00ab\u03c3\u03ba\u03b5\u03bb\u03b5\u03c4\u03b9\u03ba\u03ae\u00bb \u03b4\u03bf\u03bc\u03ae, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf project. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03cd\u03c0\u03b1\u03c1\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03b3\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5, \u03b1\u03c6\u03bf\u03cd \u03c4\u03bf\u03c5\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03b7 \u00ab\u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03c7\u03b1\u03b8\u03b5\u03af \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ce\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u03a4\u03bf brief \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03c7\u03ac\u03c1\u03c4\u03b7\u03c2: \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c0\u03bf\u03cd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03c4\u03b5, \u03c0\u03bf\u03cd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03ac\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 \u03b5\u03ba\u03b5\u03af.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-\u03c3\u03cd\u03bd\u03bf\u03c8\u03b7-\u03ba\u03b1\u03b9-\u03c4\u03b5\u03bb\u03b9\u03ba\u03ac-\u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1\">15. \u03a3\u03cd\u03bd\u03bf\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03a4\u03bf <strong>Marketing Brief<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c0\u03c5\u03bb\u03ce\u03bd\u03b1\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 <strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong>.<\/li>\n\n\n\n<li>\u0397 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ae\u03bb\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1.<\/li>\n\n\n\n<li>\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03bf brief \u03c3\u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf.<\/li>\n\n\n\n<li>\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03ad\u03c3\u03c9 <strong>\u039c\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong> \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 <strong>buyer persona<\/strong>.<\/li>\n\n\n\n<li>\u0398\u03c5\u03bc\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc Marketing Brief \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2. \u039c\u03b7\u03bd \u03b4\u03b9\u03c3\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b1\u03bd \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c0\u03c9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03bf Marketing Brief \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03bf \u00ab\u03bf\u03b4\u03b9\u03ba\u03cc\u03c2 \u03c7\u03ac\u03c1\u03c4\u03b7\u03c2\u00bb \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03cc, \u03bf \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c7\u03c1\u03b5\u03af\u03b1\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03bc\u03ad\u03bd\u03bf brief \u03b5\u03ba\u03c4\u03bf\u03be\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2, \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b9\u03b4\u03ad\u03b1\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b7\u03b3\u03ae: <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-brief\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/marketing-brief<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u039f \u03cc\u03c1\u03bf\u03c2 Marketing Brief \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03cc, \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1, \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ae \u03b5\u03bd\u03cc\u03c2 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 Marketing Plan.<\/p>","protected":false},"author":1,"featured_media":24987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-24986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arthra"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/24986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/comments?post=24986"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/24986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media\/24987"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media?parent=24986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/categories?post=24986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/tags?post=24986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}