{"id":26212,"date":"2025-05-28T08:00:51","date_gmt":"2025-05-28T05:00:51","guid":{"rendered":"https:\/\/twodots.gr\/?p=26212"},"modified":"2025-05-26T08:12:28","modified_gmt":"2025-05-26T05:12:28","slug":"kpis-%cf%83%cf%84%ce%b1-social-media-%ce%b2%ce%b1%cf%83%ce%b9%ce%ba%ce%bf%ce%af-%ce%b4%ce%b5%ce%af%ce%ba%cf%84%ce%b5%cf%82-%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ad%cf%82","status":"publish","type":"post","link":"https:\/\/twodots.gr\/hr\/kpis-%cf%83%cf%84%ce%b1-social-media-%ce%b2%ce%b1%cf%83%ce%b9%ce%ba%ce%bf%ce%af-%ce%b4%ce%b5%ce%af%ce%ba%cf%84%ce%b5%cf%82-%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ad%cf%82\/","title":{"rendered":"KPIs \u03c3\u03c4\u03b1 Social Media: \u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 &amp; \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b1 <strong>social media<\/strong> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2. \u03a4\u03b1 <strong>KPIs \u03c3\u03c4\u03b1 social media<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03bc\u03b1\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03cc\u03c3\u03bf \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b5 \u03ad\u03bd\u03b1 post \u03ae \u03c0\u03cc\u03c3\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u038c\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf Blog \u03c4\u03b7\u03c2 Papaki, \u03bf\u03b9 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u00ab\u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd\u00bb \u03c4\u03b1 social media \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03c9\u03bd KPIs. \u03a3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac 7,4 \u03b5\u03ba\u03b1\u03c4. \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 social media (71,7% \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03bf\u03cd), \u03bf\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, e-shop \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c3\u03b5 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03b1-social-media-kpis-\u03ba\u03b1\u03b9-\u03b3\u03b9\u03b1\u03c4\u03af-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Social Media KPIs \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 <strong>KPIs (Key Performance Indicators)<\/strong> \u03c3\u03c4\u03b1 social media \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03cc\u03c3\u03bf \u03c0\u03b5\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2. \u039c\u03b5\u03c4\u03c1\u03ce\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd (\u03c0.\u03c7. Facebook Insights, Instagram Analytics) \u03ba\u03b1\u03b9 \u03c6\u03c9\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03cc\u03c7\u03b9. \u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf Semrush, \u03c4\u03b1 KPI \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 <strong>\u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2, \u03b7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b4\u03b5\u03b9\u03ba\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7. \u0397 Papaki \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03c3\u03c4\u03b1 social media \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b9\u03b1 <strong>\u03c6\u03b9\u03bb\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae<\/strong>: \u039a\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03b5\u03be\u03b1\u03c1\u03c7\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03b1\u03c2 (\u03c0.\u03c7. \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2), \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 KPIs. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 e-shop, \u03af\u03c3\u03c9\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd (conversions) \u03ba\u03b1\u03b9 \u03c4\u03bf ROI. \u0391\u03bd \u03c0\u03ac\u03bb\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand awareness, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 impressions \u03ba\u03b1\u03b9 \u03c4\u03bf reach. \u0388\u03bd\u03b1\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1 KPIs \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 benchmarking, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf Semrush. \u039c\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03ba\u03cd\u03c1\u03b9\u03b5\u03c2-\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2-social-media-kpis\">\u039a\u03cd\u03c1\u03b9\u03b5\u03c2 \u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 Social Media KPIs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 <strong>Social Media KPIs<\/strong> \u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd. \u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2-\u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2-visibility-kpis\">\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u039f\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (Visibility KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03bf\u03af \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd <em>\u03c0\u03cc\u03c3\u03bf\u03b9 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd<\/em> \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2. \u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03ad\u03c9\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 (Impressions):<\/strong> \u039f \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c6\u03bf\u03c1\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c4\u03bf post \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf feed \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd (\u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7). \u039f\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<br><\/li>\n\n\n\n<li><strong>\u03a0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 (Reach):<\/strong> \u039f \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c4\u03bf post \u03c3\u03b1\u03c2. \u0391\u03bb\u03bb\u03ac \u03bf \u03af\u03b4\u03b9\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b5\u03af\u03b4\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac post. \u039f \u03bc\u03b5\u03c4\u03c1\u03b7\u03c4\u03ae\u03c2 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03bc\u03b1\u03ba\u03c1\u03b9\u03ac \u03c4\u03b1\u03be\u03b9\u03b4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03ac \u03c3\u03b1\u03c2.<br><\/li>\n\n\n\n<li><strong>\u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u0391\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd (Followers):<\/strong> \u03a0\u03cc\u03c3\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c3\u03b1\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac. \u0391\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc unfollows. \u03a4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03c9\u03bd followers \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03b1\u03c2. \u03a3\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 (\u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf Semrush).<br><\/li>\n\n\n\n<li><strong>\u03a1\u03c5\u03b8\u03bc\u03cc\u03c2 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u039a\u03bf\u03b9\u03bd\u03bf\u03cd (Audience Growth Rate):<\/strong> \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd followers \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03bb\u03ae\u03b8\u03bf\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03c0\u03c1\u03b9\u03bd, \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 100. \u03a0\u03c7. 100 \u03bd\u03ad\u03bf\u03b9 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03b9 \u03c3\u03b5 1.000 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 10%. \u03a3\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03c0\u03cc\u03c3\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03ac \u03c3\u03b1\u03c2.<br><\/li>\n\n\n\n<li><strong>\u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u0392\u03af\u03bd\u03c4\u03b5\u03bf (Video Views):<\/strong> \u0391\u03bd \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03c4\u03b5 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03bc\u03b5\u03c4\u03c1\u03ac \u03c0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03b8\u03b7\u03ba\u03b5. \u0397 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 \u00ab\u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u00bb \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd\u03ac \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 (\u03c0.\u03c7. 3 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03c3\u03c4\u03bf Facebook, 30 \u03c3\u03c4\u03bf YouTube). \u03a4\u03bf \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1 \u00ab\u03bc\u03ad\u03c4\u03c1\u03b1\u00bb: \u03c0\u03bf\u03bb\u03bb\u03ac views \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b1\u03c2 \u03c4\u03c1\u03b1\u03b2\u03ac\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2-\u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2-engagement-kpis\">\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 (Engagement KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd <em>\u03c4\u03bf \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc<\/em> \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2. \u0394\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Likes \u03ba\u03b1\u03b9 Reactions (\u03a0\u03bf\u03bb\u03c5\u03ac\u03c1\u03b9\u03b8\u03bc\u03b5\u03c2 \u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2):<\/strong> \u039f \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u00ab\u03bc\u03bf\u03c5 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9\u00bb \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03c9\u03bd reactions (\u03c7\u03b1\u03bc\u03cc\u03b3\u03b5\u03bb\u03b1, \u03ba\u03b1\u03c1\u03b4\u03bf\u03cd\u03bb\u03b5\u03c2 \u03ba\u03c4\u03bb.) \u03c3\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2. \u038c\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 likes \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 post, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b1\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7.<br><\/li>\n\n\n\n<li><strong>\u039a\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \/ Shares:<\/strong> \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd \u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (\u03b5\u03be\u03ac\u03c0\u03bb\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2). \u0392\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf viral marketing, \u03b1\u03c6\u03bf\u03cd \u03ad\u03bd\u03b1 share \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7.<br><\/li>\n\n\n\n<li><strong>\u03a3\u03c7\u03cc\u03bb\u03b9\u03b1:<\/strong> \u039f \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c3\u03c7\u03bf\u03bb\u03af\u03c9\u03bd \u03c3\u03b5 post \u03c3\u03b1\u03c2. \u03a3\u03c7\u03bf\u03bb\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b1\u03b6\u03af \u03c3\u03b1\u03c2 \u03ae \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2. \u0388\u03bd\u03b1 post \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b2\u03b1\u03b8\u03b9\u03ac \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u0397 Papaki \u03c4\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae.<br><\/li>\n\n\n\n<li><strong>Mentions (\u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b1 post):<\/strong> \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03b5 post \u03ae \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03ac \u03c3\u03b1\u03c2 (tag), \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03b9 \u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc. \u038c\u03c0\u03c9\u03c2 \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b7 Papaki, \u03bf\u03b9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03bf \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ac\u03c2.<br><\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 (Engagement Rate):<\/strong> \u039f \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2: \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ac\u03b8\u03c1\u03bf\u03b9\u03c3\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd (likes+shares+\u03c3\u03c7\u03cc\u03bb\u03b9\u03b1) \u03bc\u03b5 \u03c4\u03bf \u03c0\u03bb\u03ae\u03b8\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd, \u03b5\u03c0\u03af 100. \u03a0.\u03c7. 200 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 1.000 followers \u03b5\u03af\u03bd\u03b1\u03b9 20%. \u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b1\u03c2. \u03a8\u03b7\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03c4\u03b5.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2-\u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd-conversion-kpis\">\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd (Conversion KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03bf\u03af \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 (\u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03ba\u03c4\u03bb.) \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 social media:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd (Conversion Rate):<\/strong> \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 (\u03c0.\u03c7. \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae) \u03b1\u03c6\u03bf\u03cd \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd \u03c4\u03bf post \u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2: (\u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u00f7 \u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u039a\u03bb\u03b9\u03ba)\u00d7100. \u03a5\u03c8\u03b7\u03bb\u03cc conversion rate \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2.<br><\/li>\n\n\n\n<li><strong>CTR (Click-Through Rate):<\/strong> \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd <em>\u03ba\u03bb\u03b9\u03ba<\/em> \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03c1\u03bf\u03c0\u03ae (CTA) \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b5\u03af\u03b4\u03b1\u03bd \u03c4\u03bf post. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf post \u03ba\u03b1\u03b9 \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c4\u03bf CTR. \u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9: (\u039a\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf CTA \u00f7 \u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2)\u00d7100. \u039c\u03b5\u03c4\u03c1\u03ac \u03c0\u03cc\u03c3\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf Call-to-action.<br><\/li>\n\n\n\n<li><strong>\u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u039a\u03bb\u03b9\u03ba (Cost Per Click \u2013 CPC):<\/strong> \u0391\u03bd \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 paid ads, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03b1\u03c2. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03a7\u03c1\u03c5\u03c3\u03cc \u039f\u03b4\u03b7\u03b3\u03cc, CPC = \u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u0394\u03b1\u03c0\u03ac\u03bd\u03b7 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u00f7 \u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u039a\u03bb\u03b9\u03ba. \u039c\u03b9\u03ba\u03c1\u03cc CPC \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.<br><\/li>\n\n\n\n<li><strong>\u0388\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c0\u03cc \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 (Sales Revenue):<\/strong> \u03a4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03cc \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 social media. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5 cookies, \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 URL \u03ae Google Analytics. \u0394\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 (ROI) \u03c4\u03c9\u03bd social media.<br><\/li>\n\n\n\n<li><strong>Bounce Rate (\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2):<\/strong> \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03cc\u03c3\u03c9\u03bd \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf CTA \u03b1\u03bb\u03bb\u03ac \u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2: (\u03a7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u00f7 \u03a7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03ac\u03c4\u03b7\u03c3\u03b1\u03bd CTA)\u00d7100. \u0391\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd. \u0397 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 bounce rate (\u03b5\u03bb\u03ac\u03c4\u03c4\u03c9\u03c3\u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03b9\u03c0\u03cc\u03bd\u03c4\u03c9\u03bd) \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ae \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2-\u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2-\u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd-customer-satisfaction-kpis\">\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0399\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (Customer Satisfaction KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03bf\u03af \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c0\u03cc\u03c3\u03bf \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0392\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u039a\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd (Review Ratings):<\/strong> \u039c\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b1\u03c3\u03c4\u03b5\u03c1\u03b9\u03ce\u03bd \u03c3\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1\/\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03b1 social media \u03ae \u03c3\u03c4\u03bf Google My Business. \u039c\u03af\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9\u03b1 4.5\/5 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<br><\/li>\n\n\n\n<li><strong>CSAT (Customer Satisfaction Score):<\/strong> \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u0396\u03b7\u03c4\u03ac\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc 1 \u03ad\u03c9\u03c2 5 \u03c0\u03cc\u03c3\u03bf \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b5 (%) \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 4-5. \u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03cc\u03c0\u03bf\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c6\u03b1\u03bd\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf-\u03c6\u03c9\u03bd\u03ae\u03c2-share-of-voice-kpis\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03a6\u03c9\u03bd\u03ae\u03c2 (Share of Voice KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 Brand (Brand Mentions):<\/strong> \u03a0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 tags\/\u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ae \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf. \u03a5\u03c8\u03b7\u03bb\u03cc\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<br><\/li>\n\n\n\n<li><strong>Hashtags \u03c4\u03b7\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2\/\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2:<\/strong> \u03a0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b1 hashtags \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2. \u0388\u03c4\u03c3\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c0\u03cc\u03c3\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03b4\u03b5\u03c4\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b1\u03c2. \u03a4\u03b1 hashtags \u00ab\u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u00bb \u2013 \u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd \u03c4\u03b1 hashtag \u03c3\u03b1\u03c2, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5-\u03c4\u03bf\u03c5\u03c2-\u03c3\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2-kpis\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03a3\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2 KPIs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1. \u03a4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 KPI \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 <strong>\u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 e-shop<\/strong> \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b4\u03ce\u03c3\u03c4\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 Conversion Rate, CTR \u03ba\u03b1\u03b9 \u0388\u03c3\u03bf\u03b4\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0391\u03bd \u03c0\u03ac\u03bb\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand awareness, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 Impressons, Reach \u03ba\u03b1\u03b9 Followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd <strong>\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong>: \u03cc\u03c0\u03c9\u03c2 \u03bb\u03ad\u03b5\u03b9 \u03b7 Semrush, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2. \u039a\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 (\u03c0.\u03c7. Facebook, Instagram, TikTok) \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2. \u03a4\u03b1 analytics \u03c4\u03c9\u03bd Social Media, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Facebook Insights, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd. \u0391\u03bd, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf Instagram \u03c3\u03b1\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03af\u03b4\u03b1\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b1\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf social media marketing, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03c5\u03c2 KPIs \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac. \u039f\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf 71,7% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af social media. \u0395\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1: \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2, \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b7\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u038c\u03c0\u03c9\u03c2 \u03bb\u03ad\u03bd\u03b5 \u03bf\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03af, \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf social media marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03c4\u03cd\u03c7\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/www.semrush.com\/blog\/tracking-social-media-kpis\/#:~:text=Social%20media%20KPIs%20are%20metrics,and%20which%20ones%20do%20not\" target=\"_blank\" rel=\"noopener\">semrush.com<\/a> | <a href=\"https:\/\/www.papaki.com\/blog\/2014\/03\/27\/social-media-kpis\/#:~:text=%CE%91%CF%85%CF%84%CE%AD%CF%82%20%CE%BF%CE%B9%20%CE%B1%CE%BC%CF%86%CE%B9%CE%B2%CE%BF%CE%BB%CE%AF%CE%B5%CF%82%20%CE%BC%CF%80%CE%BF%CF%81%CE%BF%CF%8D%CE%BD%20%CE%BD%CE%B1,KPI%E2%80%99s%20%E2%80%93%20Key%20Performance%20Indicators\" target=\"_blank\" rel=\"noopener\">papaki.com<\/a> | <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-greece#:~:text=,7%C2%A0percent%20of%20the%20total%20population\" target=\"_blank\" rel=\"noopener\">datareportal.com<\/a> | <a href=\"https:\/\/adsolutions.xo.gr\/blog\/facebook-ads\/vasikoi-deiktes-apodoshs-gia-social-media\/#:~:text=,%CE%A1%CF%85%CE%B8%CE%BC%CF%8C%CF%82%20%CE%B1%CF%8D%CE%BE%CE%B7%CF%83%CE%B7%CF%82%20%CE%BA%CE%BF%CE%B9%CE%BD%CE%BF%CF%8D\" target=\"_blank\" rel=\"noopener\">adsolutions.xo.gr<\/a> | <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1 social media \u03b1\u03bb\u03bb\u03ac \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03c4\u03b5 \u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9; \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 social media KPIs (key performance indicators) \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2. \u0391\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2: \u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2, Reach, Likes, Comments, CTR, Conversion Rate, \u03ba.\u03ac., \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5.<\/p>","protected":false},"author":1,"featured_media":26215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[40,200,195],"tags":[],"class_list":["post-26212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arthra","category-social-media","category-psifiako-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/26212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/comments?post=26212"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/26212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media\/26215"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media?parent=26212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/categories?post=26212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/tags?post=26212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}