{"id":26218,"date":"2025-07-06T16:36:30","date_gmt":"2025-07-06T13:36:30","guid":{"rendered":"https:\/\/twodots.gr\/?p=26218"},"modified":"2025-07-06T16:37:42","modified_gmt":"2025-07-06T13:37:42","slug":"%ce%bc%ce%b5%cf%84%ce%b1%cf%84%cf%81%ce%ad%cf%88%cf%84%ce%b5-%cf%84%ce%bf%cf%85%cf%82-power-users-%cf%83%ce%b1%cf%82-%cf%83%ce%b5-%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%bf%cf%8d%cf%82","status":"publish","type":"post","link":"https:\/\/twodots.gr\/hr\/%ce%bc%ce%b5%cf%84%ce%b1%cf%84%cf%81%ce%ad%cf%88%cf%84%ce%b5-%cf%84%ce%bf%cf%85%cf%82-power-users-%cf%83%ce%b1%cf%82-%cf%83%ce%b5-%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%bf%cf%8d%cf%82\/","title":{"rendered":"\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 Power Users \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03bf"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u039f\u03b9 Power users \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03c3\u03c4\u03bf\u03af \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ae \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c3\u03b5 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2. \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd (customer engagement), \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba (marketing strategy). \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd HubSpot, \u03bf\u03b9 Power users \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2\u00b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03c0\u03b7\u03b3\u03ae \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd Power users \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac. \u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (customer retention), \u03bf\u03b9 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03ac\u03bb\u03bb\u03bf\u03b9 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u038c\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03af \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf: \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 brand, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf social media engagement \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u201cbrand ambassadors\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b3\u03b9\u03b1\u03c4\u03af-\u03bf\u03b9-power-users-\u03b5\u03af\u03bd\u03b1\u03b9-\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 Power Users \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 Power users \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5. \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (community building) \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf brand \u03c3\u03b1\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9, \u03ba\u03b1\u03c4\u2019 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7, \u03c4\u03bf\u03c5 conversion rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 Nielsen, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf 80% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 user-generated content (\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd) \u03b1\u03c0\u03cc Power users \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03bf\u03bc\u03b2\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03bb\u03b9\u03ac\u03c2. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2, \u03cc\u03c0\u03c9\u03c2 SEO tips \u03ba\u03b1\u03b9 growth hacking, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03c1\u03c5\u03b8\u03bc\u03bf\u03cd\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 (growth hacking) \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03c0\u03bf\u03b9\u03b1-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03b1-\u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1-\u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-\u03c4\u03c9\u03bd-power-users\">\u03a0\u03bf\u03b9\u03b1 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u039a\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd Power Users<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1. \u03a5\u03c8\u03b7\u03bb\u03ae \u03a7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2: \u039f\u03b9 Power users \u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03ae \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03b1.<br>2. \u0395\u03bd\u03b5\u03c1\u03b3\u03ae \u03a3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae: \u03a3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c6\u03cc\u03c1\u03bf\u03c5\u03bc, social media channels \u03ba\u03b1\u03b9 email marketing \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2.<br>3. \u0395\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c3\u03b5 \u0386\u03bb\u03bb\u03bf\u03c5\u03c2: \u0397 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03ae \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc Power users \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03bf\u03c6\u03ad\u03bb\u03b7-\u03b1\u03c0\u03cc-\u03c4\u03b7-\u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae-\u03c4\u03c9\u03bd-power-users-\u03c3\u03b5-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c2\">\u039f\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03c4\u03c9\u03bd Power Users \u03c3\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03af \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>\u0391\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1:<\/strong> \u039f\u03b9 Power users \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc.<br>2. <strong>\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u0391\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1:<\/strong> \u03a3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd Power users \u03bc\u03ad\u03c3\u03c9 user-generated content \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae.<br>3. <strong>\u039a\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf Customer Engagement:<\/strong> \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 Power users \u03b5\u03bc\u03c0\u03bb\u03ad\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf sharing \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 content marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c2 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5. \u0388\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c1\u03bf\u03cd\u03c7\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b6\u03b7\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 (user-generated content) \u03bc\u03b5 \u03c4\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03cc\u03c1\u03b1\u03b6\u03b1\u03bd. \u039c\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 20% \u03c3\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03b4\u03cd\u03bf \u03bc\u03ae\u03bd\u03b5\u03c2, \u03b5\u03bd\u03ce \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ac\u03bd\u03bf\u03b4\u03bf\u03c2 \u03c3\u03c4\u03bf social media engagement. \u0397 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ae \u03ad\u03b3\u03b9\u03bd\u03b5 \u201cviral\u201d \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Instagram \u03ba\u03b1\u03b9 \u03c4\u03bf Facebook, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03c4\u03bf digital marketing (\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba) \u03c4\u03bf\u03c5 brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5-\u03c4\u03bf\u03c5\u03c2-power-users-\u03bd\u03b1-\u03b3\u03af\u03bd\u03bf\u03c5\u03bd-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03af-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 Power Users \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03af \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03ae \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 Power users \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd. \u039f\u03b9 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2 (\u03c0.\u03c7. \u03c0\u03cc\u03bd\u03c4\u03bf\u03b9 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2, \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1) \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03b3\u03bf\u03cd\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c5\u03c4\u03cc, \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b5\u03c1\u03ac \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b9\u03b1 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03c3\u03b5 social media \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 Power users \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 success story \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 brand ambassadors. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf conversion rate, \u03b1\u03c6\u03bf\u03cd \u03bf\u03b9 \u03b5\u03bd \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c6\u03cc\u03c1\u03bf\u03c5\u03bc \u03ae \u03bc\u03b9\u03b1\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2. \u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae email marketing \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03c9\u03bd, \u03cc\u03c3\u03bf\u03b9 Power users \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03ba\u03b1\u03b9 tips. \u0388\u03c4\u03c3\u03b9, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03af, \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf SEO \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03bf\u03c4\u03cc\u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03ba\u03cc\u03c1\u03c5\u03c6\u03b1 \u03bf\u03b9 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03bd\u03c4\u03ac\u03be\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03c9\u03bd Power users \u03c3\u03c4\u03b7\u03bd \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5 \u03ae \u03c4\u03bf\u03c5 e-shop \u03c3\u03b1\u03c2. \u03a3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 content marketing, \u03bf\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd case studies, \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 SEO tips \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03ad\u03c1\u03b1-\u03b1\u03c0\u03cc-\u03c4\u03bf\u03c5\u03c2-power-users-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03b5\u03bd\u03cc\u03c2-\u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5-\u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2\">\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 Power Users: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b9 Power users \u03ba\u03b1\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf, \u03bc\u03b7\u03bd \u03be\u03b5\u03c7\u03bd\u03ac\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u039a\u03ac\u03b8\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03b1\u03c2 \u03c3\u03c0\u03bf\u03c1\u03b1\u03b4\u03b9\u03ba\u03ac, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b5\u03bb\u03b9\u03c7\u03b8\u03b5\u03af \u03c3\u03b5 \u03b5\u03bd \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc. \u039c\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03b8\u03bc\u03af\u03b4\u03b5\u03c2 \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>\u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u039d\u03b5\u03bf\u03b5\u03b9\u03c3\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03a7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd:<\/strong> \u039c\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 video tutorials, \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd email marketing \u03c3\u03b5\u03b9\u03c1\u03ce\u03bd \u03ae \u03b1\u03c0\u03bb\u03bf\u03cd\u03c3\u03c4\u03b5\u03c1\u03c9\u03bd \u03bf\u03b4\u03b7\u03b3\u03b9\u03ce\u03bd, \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c3\u03b1\u03c2.<br>2. <strong>\u039a\u03bb\u03b9\u03bc\u03b1\u03ba\u03c9\u03c4\u03ac \u03a3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2:<\/strong> \u0395\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (\u03b1\u03c0\u03bb\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03ac\u03c1\u03b8\u03c1\u03b1, \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03ba.\u03bb\u03c0.).<br>3. <strong>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7:<\/strong> \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf engagement, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf conversion rate. \u0388\u03c4\u03c3\u03b9, \u03b8\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03c4\u03b5 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7, \u03b5\u03bd\u03ce \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 growth hacking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 Power users \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b2\u03ac\u03c3\u03b7\u03c2. \u039c\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b9\u03bd\u03ae\u03c4\u03c1\u03c9\u03bd, \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 content marketing, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03c7\u03c1\u03cc\u03bd\u03c9\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03b7\u03b3\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03af\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2, \u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf social media engagement, \u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf conversion rate, \u03b7 \u03b5\u03bd\u03b8\u03ac\u03c1\u03c1\u03c5\u03bd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd Power users \u03c9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf search volume \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03bd\u03b1 \u03ba\u03b1\u03c4\u03bf\u03c7\u03c5\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03b7\u03b3\u03ad\u03c2\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 https:\/\/blog.hubspot.com\/marketing\/turn-your-power-users-into-creators-and-vice-versa<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0388\u03c7\u03b5\u03c4\u03b5 \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf; \u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 Power users \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5! \u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c4\u03bf\u03c5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf customer engagement. \u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03c4\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd Power users, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9 ambassadors \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03b1\u03c2 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\u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9!<\/p>","protected":false},"author":1,"featured_media":27639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[40,201],"tags":[],"class_list":["post-26218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arthra","category-epicheiriseis"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/26218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/comments?post=26218"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/26218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media\/27639"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media?parent=26218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/categories?post=26218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/tags?post=26218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}