{"id":89362,"date":"2026-08-21T23:50:35","date_gmt":"2026-08-21T20:50:35","guid":{"rendered":"https:\/\/twodots.gr\/?p=89362"},"modified":"2026-08-21T23:50:36","modified_gmt":"2026-08-21T20:50:36","slug":"toualeta-brand-touchpoint-hospitality-experience","status":"publish","type":"post","link":"https:\/\/twodots.gr\/hr\/toualeta-brand-touchpoint-hospitality-experience\/","title":{"rendered":"\u0397 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03c9\u03c2 brand touchpoint: \u03bf \u03be\u03b5\u03c7\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u0397 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03b9\u03ba\u03ac brand touchpoints \u03b5\u03bd\u03cc\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2.<\/strong> \u0391\u03bd \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03ae\u03c2, \u03bf \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03c5\u03c3\u03ac\u03c1\u03b5\u03c3\u03c4\u03bf\u03c2 \u03ae \u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03bb\u03b7\u03bc\u03ad\u03bd\u03b7, \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03c4\u03b9\u03c3\u03b1\u03bd \u03b7 \u03c3\u03ac\u03bb\u03b1, \u03c4\u03bf \u03c6\u03b1\u03b3\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf service \u03c7\u03ac\u03bd\u03b5\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c3\u03b1\u03c6\u03ad\u03c2 wayfinding, \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c5\u03bb\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b7\u03c1\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u00ab\u03c0\u03c1\u03c9\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac\u00bb \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 venue.<\/p>\n<p>\u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae: \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03cc\u03c1\u03c4\u03b1, \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae. \u0397 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9, \u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf branding \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ac\u03bd\u03b5\u03c3\u03b7\u03c2, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2, \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ul>\n<li><a href=\"#brand-promise-stress-test\">\u0397 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 stress test \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 brand<\/a><\/li>\n<li><a href=\"#journey-before-door\">\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03cc\u03c1\u03c4\u03b1<\/a><\/li>\n<li><a href=\"#wayfinding-clarity-character\">Wayfinding: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03bc\u03b5\u03c4\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#lighting-mirror-safety\">\u03a6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2, \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#materials-maintenance-senses\">\u03a5\u03bb\u03b9\u03ba\u03ac, \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af<\/a><\/li>\n<li><a href=\"#examples-not-templates\">\u03a4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03c7\u03ad\u03c2, \u03cc\u03c7\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 templates<\/a><\/li>\n<li><a href=\"#accessibility-before-aesthetics\">\u0397 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2<\/a><\/li>\n<li><a href=\"#four-layers-design-brief\">\u03a4\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd design brief<\/a><\/li>\n<li><a href=\"#seven-step-audit\">\u0388\u03bd\u03b1 audit \u03b5\u03c0\u03c4\u03ac \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2<\/a><\/li>\n<li><a href=\"#physical-digital-continuity\">\u0391\u03c0\u03cc \u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/a><\/li>\n<li><a href=\"#revealing-room-conclusion\">\u03a4\u03bf \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03b9\u03ba\u03cc \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"brand-promise-stress-test\">\u0397 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 stress test \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 brand<\/h2>\n<p>\u0388\u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf service \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03ac\u03bb\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1. \u0397 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03cc\u03bc\u03c9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03ba\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc \u03b4\u03b9\u03ac\u03b4\u03c1\u03bf\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bf\u03c5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf, \u03b4\u03c5\u03c3\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03cc\u03c4\u03bf\u03bc\u03b7 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1. \u0394\u03b5\u03bd \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c6\u03b1\u03b3\u03b7\u03c4\u03bf\u03cd, \u03b1\u03bb\u03bb\u03ac \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03b7 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03b5\u03ba\u03b5\u03af \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 Claire Barnard, creative director of branding \u03c3\u03c4\u03b7 Harrison, \u03c3\u03c4\u03bf Design Week. \u0397 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 guest journey: \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03ba\u03b7\u03bd\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03ac\u03bb\u03b1\u03c2, \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5, \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ad\u03b1 \u03c4\u03bf\u03c5. \u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae, \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bd\u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7\u00b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc.<\/p>\n<p>\u0397 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c1\u03c7\u03ae: \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/brand-experience-choris-aposyndeseis\/\">brand experience \u03b4\u03b5\u03bd \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd assets<\/a>, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 touchpoint \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03b7\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf. \u039f \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b5 \u00abdesign\u00bb, \u00aboperations\u00bb \u03ba\u03b1\u03b9 \u00abmaintenance\u00bb. \u03a4\u03b7 \u03b2\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf.<\/p>\n<div class=\"td-article-note\">\n<p><strong>\u03a4\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc minimum \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 branding detail:<\/strong> \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7. \u03a7\u03c1\u03ce\u03bc\u03b1, artwork, \u03ac\u03c1\u03c9\u03bc\u03b1 \u03ae storytelling \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b2\u03ac\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b2\u03ac\u03c1\u03b4\u03b9\u03b1.<\/p>\n<\/div>\n<h2 id=\"journey-before-door\">\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03cc\u03c1\u03c4\u03b1<\/h2>\n<p>\u03a4\u03bf \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bf\u03cd\u03bd \u03c0\u03bb\u03b1\u03ba\u03ac\u03ba\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac: \u03b7 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf project \u03b1\u03c6\u03bf\u03cd \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03ce\u03c3\u03b5\u03b9 \u03b7 \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1, \u03b7 \u03c3\u03ac\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c1\u03bf\u03ad\u03c2. \u0388\u03c4\u03c3\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c0\u03bf\u03c5 \u00ab\u03c0\u03b5\u03c1\u03af\u03c3\u03c3\u03b5\u03c8\u03b5\u00bb, \u03bc\u03b5 \u03ac\u03b2\u03bf\u03bb\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03c3\u03c4\u03b5\u03bd\u03ac \u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ae \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5 \u03b5\u03bd\u03bf\u03af\u03ba\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u00ab\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf;\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2;\u00bb. \u0397 \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9, \u03bf\u03b9 \u03c3\u03ba\u03ac\u03bb\u03b5\u03c2, \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c3\u03c5\u03bc\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7\u03c2, \u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7\u03c2, \u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b1\u03bd\u03b1\u03b2\u03c1\u03b5\u03af \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03af\u03b4\u03b9\u03bf\u03c5 journey.<\/p>\n<p>\u039f\u03b9 \u03b4\u03b9\u03ac\u03b4\u03c1\u03bf\u03bc\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b5\u03ba\u03c1\u03ad\u03c2 \u03b6\u03ce\u03bd\u03b5\u03c2. \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c1\u03c5\u03b8\u03bc\u03cc, \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c7\u03c1\u03ce\u03bc\u03b1, \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc \u03ae \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03c6\u03b7\u03b3\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03ba\u03b7\u03bd\u03b9\u03ba\u03cc. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1 \u03ad\u03be\u03bf\u03b4\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c0\u03bf\u03c5 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03ad\u03c7\u03c4\u03b9\u03c3\u03b5 \u03c4\u03bf venue.<\/p>\n<p>\u0397 \u03af\u03b4\u03b9\u03b1 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 online \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae. \u039f\u03b9 <a href=\"https:\/\/twodots.gr\/epitychimenos-schediasmos-istoselidon-arches-gia-ux-seo-kai-metatropes\/\">\u03b1\u03c1\u03c7\u03ad\u03c2 UX, \u03b9\u03b5\u03c1\u03ac\u03c1\u03c7\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/a> \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf screen. \u03a3\u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf, \u03bf \u03b4\u03b9\u03ac\u03b4\u03c1\u03bf\u03bc\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf handover \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03ac\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7.<\/p>\n<h2 id=\"wayfinding-clarity-character\">Wayfinding: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03bc\u03b5\u03c4\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1\u03c2<\/h2>\n<p>\u03a4\u03bf wayfinding \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae: \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03cd \u03bd\u03b1 \u03c0\u03ac\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c8\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc. \u0391\u03bd \u03b7 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae \u03bc\u03cc\u03bd\u03bf \u03b1\u03c6\u03bf\u03cd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03ae \u03b1\u03bd \u03c4\u03bf \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bd\u03b9\u03ba\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03b4\u03ad\u03c4\u03b5\u03c1\u03b7. \u03a4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7, \u03c5\u03bb\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1. \u0397 \u03c3\u03b5\u03b9\u03c1\u03ac \u03cc\u03bc\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7, \u03bc\u03b5\u03c4\u03ac \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u0388\u03bd\u03b1 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u00abon brand\u00bb \u03b1\u03bb\u03bb\u03ac \u03b1\u03c3\u03b1\u03c6\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03b1\u03ba\u03cc wayfinding.<\/p>\n<p>\u0397 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf. \u0388\u03bd\u03b1 \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ae \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03b7\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac. \u039f \u03bd\u03ad\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c6\u03bf\u03c1\u03c4\u03af\u03bf, \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03bd\u03ce \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03b5\u03af \u03ae \u03b2\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1. \u038c\u03c0\u03c9\u03c2 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03bf \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b3\u03b9\u03b1\u03c4\u03af <a href=\"https:\/\/twodots.gr\/den-yparchei-prosvasimi-grammatoseira-evanagnosto-keimeno\/\">\u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u00ab\u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac\u00bb<\/a>, \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2, \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7\u03c2, \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2, \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03bd\u03b8\u03b7\u03ba\u03ce\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2. \u03a3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03b3\u03c9\u03bd\u03af\u03b1 \u03b8\u03ad\u03b1\u03c3\u03b7\u03c2, \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\u03c2.<\/p>\n<h2 id=\"lighting-mirror-safety\">\u03a6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2, \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2<\/h2>\n<p>\u039f \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1\u03c2 \u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ad\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03bf\u03bb\u03b1\u03ba\u03b5\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03c4\u03bc\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03b1 \u03c4\u03bf\u03c5 venue, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7, \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03ce\u03bd. \u03a0\u03bf\u03bb\u03cd \u03c8\u03c5\u03c7\u03c1\u03cc, \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf \u03c6\u03c9\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03ba\u03bb\u03b9\u03bd\u03b9\u03ba\u03cc. \u03a0\u03bf\u03bb\u03cd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c6\u03c9\u03c2 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c3\u03ba\u03b1\u03bb\u03bf\u03c0\u03ac\u03c4\u03b9\u03b1, \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1.<\/p>\n<p>\u039f \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03bf \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b2\u03ac\u03c1\u03bf\u03c2. \u0395\u03ba\u03b5\u03af \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 brand. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c6\u03c9\u03c4\u03cc\u03c2, \u03bf\u03b9 \u03c3\u03ba\u03b9\u03ad\u03c2 \u03c3\u03c4\u03bf \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf, \u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bc\u03bd\u03b7\u03c3\u03b7\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ac \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1.<\/p>\n<p>\u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c6\u03c9\u03c4\u03bf\u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac renders \u03ae \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c3\u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c9\u03c1\u03ac\u03c1\u03b9\u03bf, \u03bc\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c6\u03c9\u03c4\u03cc\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2, \u03bc\u03b5 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c0\u03cc\u03c1\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03ac\u03bb\u03b1 \u03ad\u03c9\u03c2 \u03c4\u03bf\u03bd \u03bd\u03b9\u03c0\u03c4\u03ae\u03c1\u03b1. \u0397 \u03ba\u03ac\u03bc\u03b5\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c3\u03ba\u03bf\u03c4\u03b5\u03b9\u03bd\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03bf \u03c3\u03ce\u03bc\u03b1 \u03b4\u03b5\u03bd \u03c3\u03c5\u03b3\u03c7\u03c9\u03c1\u03b5\u03af.<\/p>\n<div class=\"td-decision-band\">\n<div class=\"td-decision-band-content\"><strong>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u2192 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u2192 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u2192 \u03b1\u03c4\u03bc\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03b1.<\/strong><span>\u0391\u03bd \u03bc\u03b9\u03b1 \u03b8\u03b5\u03b1\u03c4\u03c1\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2, \u03c4\u03b7 \u03c6\u03c9\u03c4\u03b5\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2, \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03b5\u03bb\u03b9\u03b3\u03bc\u03bf\u03cd \u03ae \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd, \u03b4\u03b5\u03bd \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03bf brand\u00b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1.<\/span><\/div>\n<\/div>\n<h2 id=\"materials-maintenance-senses\">\u03a5\u03bb\u03b9\u03ba\u03ac, \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af<\/h2>\n<p>\u039f\u03b9 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03ce\u03c1\u03bf\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2. \u0394\u03ac\u03c0\u03b5\u03b4\u03b1, \u03b1\u03c1\u03bc\u03bf\u03af, \u03bd\u03b9\u03c0\u03c4\u03ae\u03c1\u03b5\u03c2, \u03b2\u03c1\u03cd\u03c3\u03b5\u03c2, \u03c0\u03cc\u03bc\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03af\u03c7\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03cc, \u03c5\u03b3\u03c1\u03b1\u03c3\u03af\u03b1, \u03ba\u03c1\u03bf\u03cd\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2. \u0388\u03bd\u03b1 \u03c5\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03b3\u03b5\u03c1\u03bd\u03ac \u03ac\u03c3\u03c7\u03b7\u03bc\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03b9 \u03c4\u03bf brand.<\/p>\n<p>\u0397 Barnard \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac fittings \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 gimmicks \u03c0\u03bf\u03c5 \u03c0\u03b1\u03bb\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03bd\u03cc\u03c2 \u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c4\u03bf\u03c5 \u03c0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03bf\u03c5, \u03b5\u03bd\u03cc\u03c2 \u03bc\u03b1\u03c1\u03bc\u03ac\u03c1\u03bf\u03c5 \u03ae \u03b5\u03bd\u03cc\u03c2 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03bf\u03c5 \u03c4\u03bf\u03af\u03c7\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03ce\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9.<\/p>\n<p>\u03a4\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 <a href=\"https:\/\/twodots.gr\/aircrafted-arsenal-crest-ylika-brand-storytelling\/\">\u03b7 \u03c5\u03bb\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 brand storytelling<\/a>: \u03b7 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7, \u03b7 \u03c5\u03c6\u03ae, \u03b7 \u03c6\u03b8\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03bb\u03ad\u03bd\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1. \u03a3\u03c4\u03b7\u03bd \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03cc\u03bc\u03c9\u03c2 \u03b7 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03bd\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc operational test.<\/p>\n<p>\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae. \u0391\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2, \u03b8\u03b5\u03c1\u03bc\u03bf\u03ba\u03c1\u03b1\u03c3\u03af\u03b1, \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03cc \u03ac\u03c1\u03c9\u03bc\u03b1 \u03ba\u03b1\u03b9 ambient \u03ae\u03c7\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ac\u03bd\u03b5\u03c3\u03b7. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03bc\u03ad\u03c4\u03c1\u03bf. \u0388\u03bd\u03c4\u03bf\u03bd\u03bf \u03ac\u03c1\u03c9\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03ba\u03cc \u03b1\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bc\u03ae\u03c7\u03b1\u03bd\u03b7 \u03b1\u03ba\u03bf\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae. \u039a\u03ac\u03b8\u03b5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b7\u03c1\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7\u03c1\u03b5\u03bc\u03af\u03b1, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1.<\/p>\n<h2 id=\"examples-not-templates\">\u03a4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03c7\u03ad\u03c2, \u03cc\u03c7\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 templates<\/h2>\n<p>\u03a4\u03bf Design Week \u03c0\u03b1\u03c1\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03b9\u03b4\u03ad\u03b1\u03c2. \u03a3\u03c4\u03bf Pizza Pilgrims \u03c4\u03b7\u03c2 King\u2019s Road, \u03b7 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ad\u03c1\u03b3\u03b1, \u03b9\u03c4\u03b1\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac \u03c4\u03bf\u03c5 brand. \u03a3\u03c4\u03bf Harry\u2019s Marylebone, \u03bc\u03b9\u03b1 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 gallery \u03c3\u03c4\u03b7 \u03c3\u03ba\u03ac\u03bb\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03ba\u03c1\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03c7\u03ce\u03c1\u03bf \u03bc\u03b5 \u03ae\u03c0\u03b9\u03b5\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c7\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03bf\u03c3\u03c4\u03b1\u03bb\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2.<\/p>\n<p>\u03a3\u03c4\u03bf The Ned, \u03bc\u03b9\u03b1 \u03c4\u03bf\u03b9\u03c7\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b5\u03c2, \u03ba\u03b1\u03b8\u03af\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc. \u03a3\u03c4\u03bf Carlotta, \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac, \u03b2\u03b1\u03b8\u03b9\u03ac \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03bc\u03ac\u03c1\u03bc\u03b1\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c1\u03bc\u03cc\u03c2 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae, \u03b9\u03c4\u03b1\u03bb\u03b9\u03ba\u03ae glamour \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 Black Tap \u03ba\u03b1\u03b9 \u03b7 Nando\u2019s \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ae \u03c0\u03b9\u03bf \u03b3\u03ae\u03b9\u03bd\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1.<\/p>\n<p>\u03a4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03bf\u03cd\u03bd gallery walls, \u03b9\u03c4\u03b1\u03bb\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ae terracotta \u03c0\u03bb\u03b1\u03ba\u03af\u03b4\u03b9\u03b1. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf \u03ba\u03ac\u03b8\u03b5 brand. \u0388\u03bd\u03b1 minimal \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7\u03c3\u03c5\u03c7\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1. \u0388\u03bd\u03b1 \u03bf\u03b9\u03ba\u03bf\u03b3\u03b5\u03bd\u03b5\u03b9\u03b1\u03ba\u03cc venue \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b6\u03b5\u03c3\u03c4\u03b1\u03c3\u03b9\u03ac, \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7. \u0388\u03bd\u03b1 boutique hotel \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c0\u03b1\u03cd\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03cc\u03c0\u03bf, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b4\u03af\u03b4\u03b1\u03b3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/dedham-vale-rebranding-topos-brand\/\">rebranding \u03c0\u03bf\u03c5 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\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bd\u03b9\u03c0\u03c4\u03ae\u03c1\u03b1, \u03b7 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae. \u0391\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 concept, \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b9\u03b2\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b1\u03bd\u03c4\u03af \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/p>\n<p>\u0397 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b1\u03bd\u03b1\u03c0\u03b7\u03c1\u03af\u03b5\u03c2 \u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2. \u0393\u03b9\u03b1 \u03c4\u03bf built environment, \u03c4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03b8\u03bd\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03c4\u03b9\u03c1\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2\u00b7 \u03b7 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03a0\u03c1\u03ac\u03be\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03a0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1, \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03b1\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03bf\u03c1\u03af\u03bf\u03c5 \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03c0\u03bb\u03ae: \u03c3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ad\u03c1\u03b3\u03bf \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u0397 \u03c4\u03c5\u03c0\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf wayfinding \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc, \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03b7 \u03c3\u03b5 \u03ce\u03c1\u03b1 \u03b1\u03b9\u03c7\u03bc\u03ae\u03c2 \u03ae \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03ac\u03bd\u03b5\u03c4\u03b1.<\/p>\n<p>\u0397 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc \u00ab\u03c3\u03c4\u03c5\u03bb\u00bb \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf brand. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03bf brand \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03b5\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c4\u03bf\u03c5, \u03b7 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b1.<\/p>\n<h2 id=\"four-layers-design-brief\">\u03a4\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd design brief<\/h2>\n<p>\u0388\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf brief \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 moodboard. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9: \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u03b9\u03c3\u03cc\u03c4\u03b9\u03bc\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7, \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 brand. \u0391\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03bb\u03b5\u03af\u03c0\u03b5\u03b9, \u03b7 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b7 \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b8\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03cd\u03b8\u03c1\u03b1\u03c5\u03c3\u03c4\u03b7.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf restroom brand touchpoint<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--four\">\n<div class=\"td-platform-card\">\n<h3>\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1<\/h3>\n<p>\u039a\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7, \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03b1\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf\u03c2 \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2. \u0391\u03bd \u03b1\u03c5\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd, \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1 visual concept \u03b4\u03b5\u03bd \u03c3\u03ce\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<h3>\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7<\/h3>\n<p>\u0394\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c7\u03ce\u03c1\u03bf\u03b9 \u03b5\u03bb\u03b9\u03b3\u03bc\u03bf\u03cd, \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03bf\u03af, \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7, \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c5\u03c0\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u00ab\u03bc\u03ad\u03c3\u03bf\u00bb \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7.<\/p>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u0391\u03bd\u03c4\u03bf\u03c7\u03ae<\/h3>\n<p>\u03a5\u03bb\u03b9\u03ba\u03ac, \u03b1\u03c1\u03bc\u03bf\u03af, fittings \u03ba\u03b1\u03b9 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03cc, \u03c5\u03b3\u03c1\u03b1\u03c3\u03af\u03b1, \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae, \u03b1\u03b9\u03c7\u03bc\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b2\u03ac\u03c1\u03b4\u03b9\u03b1.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<h3>\u0388\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7<\/h3>\n<p>\u03a7\u03c1\u03ce\u03bc\u03b1, \u03c5\u03bb\u03b9\u03ba\u03cc, \u03c6\u03c9\u03c2, \u03c4\u03cc\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 venue \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03ac\u03bd\u03b5\u03c3\u03b7 \u03ae \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0397 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b2\u03bf\u03b7\u03b8\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 budget. \u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c4\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1. \u03a0\u03c1\u03ce\u03c4\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7, \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae. \u0397 \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<h2 id=\"seven-step-audit\">\u0388\u03bd\u03b1 audit \u03b5\u03c0\u03c4\u03ac \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2<\/h2>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 walkthrough \u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2. \u038c\u03c7\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ce\u03c1\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03c4\u03b7 \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae, \u03c4\u03b9\u03c2 \u03c0\u03cc\u03c1\u03c4\u03b5\u03c2, \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c1\u03bf\u03ae \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03cd \u03b4\u03b9\u03c3\u03c4\u03ac\u03b6\u03b5\u03b9, \u03c4\u03b9 \u03b1\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">Audit \u03c4\u03bf\u03c5 restroom touchpoint \u03c3\u03b5 \u03b5\u03c0\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u03a0\u03b5\u03c1\u03c0\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03af\u03c3\u03c9<\/strong>\n<p>\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b3\u03bd\u03ce\u03c3\u03b7. \u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03c3\u03ba\u03ac\u03bb\u03b5\u03c2, \u03c3\u03c4\u03b5\u03bd\u03ac \u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c3\u03c4\u03b1\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 service \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ae\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03bf wayfinding \u03b1\u03c0\u03cc \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7<\/strong>\n<p>\u0394\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2, \u03b1\u03bd \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c6\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03c3\u03b5 \u03bd\u03ad\u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7<\/strong>\n<p>\u0395\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03c0\u03cc\u03c1\u03c4\u03b5\u03c2, \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2, \u03cd\u03c8\u03b7, \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03b1\u03bd\u03c4\u03b9\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ad\u03c1\u03b3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac\u03c3\u03b5\u03b9\u03c2<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c3\u03ba\u03b1\u03bb\u03bf\u03c0\u03ac\u03c4\u03b9\u03b1, \u03b3\u03c9\u03bd\u03af\u03b5\u03c2, \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b9\u03c0\u03c4\u03ae\u03c1\u03b5\u03c2 \u03c3\u03b5 \u03ce\u03c1\u03b5\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03cd\u03c7\u03c4\u03b1\u03c2. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c3\u03ba\u03b9\u03ad\u03c2, \u03b8\u03ac\u03bc\u03b2\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b1\u03c4\u03bc\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u039a\u03ac\u03bd\u03c4\u03b5 operational stress test<\/strong>\n<p>\u0395\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b5\u03c2 \u03bb\u03b5\u03ba\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03ae \u03c6\u03b8\u03b5\u03af\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c4\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b1, \u03c0\u03bf\u03b9\u03bf fitting \u03c7\u03b1\u03bb\u03b1\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bf \u03b1\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 venue<\/strong>\n<p>\u03a1\u03c9\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03b6\u03b5\u03c3\u03c4\u03b1\u03c3\u03b9\u03ac, \u03b7 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1, \u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03ae \u03b7 premium \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf brand \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03bb\u03b9\u03c3\u03ad \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03ac\u03bb\u03bb\u03bf\u03c5 concept.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 7<\/span><strong>\u0399\u03b5\u03c1\u03b1\u03c1\u03c7\u03ae\u03c3\u03c4\u03b5 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 ownership<\/strong>\n<p>\u0392\u03ac\u03bb\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc, \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u03a4\u03bf audit \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. \u0388\u03bd\u03b1\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ae\u03c4\u03b1\u03bd \u03ac\u03c8\u03bf\u03b3\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03ae\u03bd\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c9\u03c1\u03b9\u03bd\u03ad\u03c2 \u03b5\u03c0\u03b9\u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ae \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a4\u03bf brand touchpoint \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b1\u03b9, \u03cc\u03c7\u03b9 \u03bc\u03af\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf opening.<\/p>\n<h2 id=\"physical-digital-continuity\">\u0391\u03c0\u03cc \u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/h2>\n<p>\u0397 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c6\u03ae\u03bc\u03b7, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03c4\u03ad \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf. \u0397 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bc\u03bd\u03b7\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2, \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf venue \u03c3\u03b5 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7, \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u00b7 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u00aboffline\u00bb \u03ba\u03b1\u03b9 \u03c4\u03bf \u00abonline\u00bb brand \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03bf \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 hospitality brand, website, booking flow, social \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac. \u0397 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2. \u039f \u03c7\u03ce\u03c1\u03bf\u03c2 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9. \u0397 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 online \u03b5\u03c0\u03b1\u03c6\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03bf digital funnel.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b9 <a href=\"https:\/\/twodots.gr\/i-crown-creative-dimioyrgei-ennea-taytotites-estiasis-gia-to-st-regis-cap-cana\/\">\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf hospitality \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1<\/a> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03b1\u03bb\u03bb\u03ac \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1\u03c2. \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03c3\u03c4\u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03ae \u03c3\u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 marketing \u03ba\u03b1\u03b9 management, \u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03b4\u03cd\u03bf \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03b9\u03c2: \u03b1\u03bd \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03af\u03b4\u03b5\u03b9 \u03cc\u03c3\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ad\u03bd\u03c4\u03b9\u03bc\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03ce\u03c3\u03b5\u03b9 \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2. \u0397 \u03ba\u03b1\u03bb\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 operational gap\u00b7 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b2\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<h2 id=\"revealing-room-conclusion\">\u03a4\u03bf \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03b9\u03ba\u03cc \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/h2>\n<p>\u0397 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03be\u03b9\u03bf\u03b8\u03ad\u03b1\u03c4\u03bf. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03bd\u03bf\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9. \u039c\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c3\u03b1\u03c6\u03ad\u03c2 wayfinding, \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03bb\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2, \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c5\u03bb\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b1\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b7\u03c1\u03b9\u03b1\u03ba\u03ae \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p>\n<p>\u03a4\u03bf branding \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd, \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd. \u0397 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1, \u03bf \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03c9\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b7 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03c1\u03b5\u03c0\u03ae\u03c2 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03b5\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2, designers \u03ba\u03b1\u03b9 marketers, \u03c4\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf brief. \u03a4\u03bf brand \u03b4\u03b5\u03bd \u03c4\u03b5\u03bb\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf logo, \u03c3\u03c4\u03bf menu, \u03c3\u03c4\u03b7 \u03c3\u03ac\u03bb\u03b1 \u03ae \u03c3\u03c4\u03bf Instagram feed. \u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b4\u03b9\u03ac\u03b4\u03c1\u03bf\u03bc\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b5\u03c9\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd \u03b7 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ae \u03bc\u03cc\u03bd\u03bf \u03c3\u03ba\u03b7\u03bd\u03bf\u03b8\u03b5\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-kicker\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/p>\n<h3>\u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 online<\/h3>\n<p>\u0397 TWO DOTS \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 websites \u03bc\u03b5 UX\/UI \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf brand, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc customer journey \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc touchpoint. \u0393\u03b9\u03b1 hospitality brands, \u03b7 online \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03cc\u03c3\u03b1 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 brand touchpoint;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 guest journey \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd \u03b7 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1, \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 venue \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03ac\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b7 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03bf\u03c1\u03af\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u03a0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03b1\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7. \u0397 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 venue.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 wayfinding;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039d\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03c3\u03c4\u03b1\u03b3\u03bc\u03cc \u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2. \u03a4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03cc\u03bd\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 on brand, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 hospitality restrooms;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0396\u03b5\u03c3\u03c4\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03bb\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b3\u03b5\u03bd\u03bd\u03b1\u03b9\u03cc\u03b4\u03c9\u03c1\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7, \u03c3\u03ba\u03b1\u03bb\u03bf\u03c0\u03ac\u03c4\u03b9\u03b1, \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03ce\u03bd, \u03c7\u03c9\u03c1\u03af\u03c2 \u03b8\u03ac\u03bc\u03b2\u03c9\u03c3\u03b7 \u03ae \u03ba\u03bb\u03b9\u03bd\u03b9\u03ba\u03ae \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7, \u03c5\u03b3\u03c1\u03b1\u03c3\u03af\u03b1, \u03c3\u03c5\u03c7\u03bd\u03cc \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03cc, \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf \u03b3\u03ae\u03c1\u03b1\u03bd\u03c3\u03b7\u03c2. \u0397 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03c5\u03bb\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c6\u03b7\u03b3\u03b7\u03b8\u03b5\u03af \u03c4\u03bf brand \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b7 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03bf branding;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b9\u03c3\u03cc\u03c4\u03b9\u03bc\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc, \u03c3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ad\u03c1\u03b3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 restroom audit;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c4\u03bf wayfinding, \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7, \u03c4\u03bf\u03bd \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf\u03bd \u03b1\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc, \u03c4\u03b7 \u03c6\u03b8\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd, \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 venue \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc brand experience;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf website \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2, \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ae \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c8\u03b5\u03cd\u03b4\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 online \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/loos-the-forgotten-space\/\" target=\"_blank\" rel=\"noopener\">Design Week \u2014 Loos: Hospitality design\u2019s forgotten space<\/a><\/li>\n<li><a href=\"https:\/\/www.designweek.co.uk\/issues\/26-october-2006\/toilet-issues\/\" target=\"_blank\" rel=\"noopener\">Design Week \u2014 Toilet issues<\/a><\/li>\n<li><a href=\"https:\/\/europa.eu\/youreurope\/business\/selling-in-eu\/selling-goods-services\/accessibility\/index_en.htm\" target=\"_blank\" rel=\"noopener\">Your Europe \u2014 Accessibility requirements for products and services<\/a><\/li>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX%3A32019L0882\" target=\"_blank\" rel=\"noopener\">EUR-Lex \u2014 Directive (EU) 2019\/882 on accessibility requirements<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 stress test \u03c4\u03bf\u03c5 hospitality brand. \u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, wayfinding, \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2, \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03bb\u03b9\u03ba\u03ac \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p>","protected":false},"author":1,"featured_media":89376,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[202],"tags":[9502,3854,19441,19442,19443],"class_list":["post-89362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-experience","tag-customer-experience","tag-hospitality-design","tag-interior-branding","tag-estiasi"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/89362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/comments?post=89362"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/89362\/revisions"}],"predecessor-version":[{"id":89377,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/posts\/89362\/revisions\/89377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media\/89376"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/media?parent=89362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/categories?post=89362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/hr\/wp-json\/wp\/v2\/tags?post=89362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}