{"id":25594,"date":"2025-05-17T13:18:04","date_gmt":"2025-05-17T10:18:04","guid":{"rendered":"https:\/\/twodots.gr\/?p=25594"},"modified":"2025-05-25T19:22:37","modified_gmt":"2025-05-25T16:22:37","slug":"%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84%ce%b9%ce%ba%ce%ad%cf%82-%cf%84%ce%ac%cf%83%ce%b5%ce%b9%cf%82-2025-%cf%84%ce%bf-%ce%bd%ce%ad%ce%bf-%cf%84%ce%bf%cf%80%ce%af%ce%bf-%cf%84%ce%b7","status":"publish","type":"post","link":"https:\/\/twodots.gr\/ro\/%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84%ce%b9%ce%ba%ce%ad%cf%82-%cf%84%ce%ac%cf%83%ce%b5%ce%b9%cf%82-2025-%cf%84%ce%bf-%ce%bd%ce%ad%ce%bf-%cf%84%ce%bf%cf%80%ce%af%ce%bf-%cf%84%ce%b7\/","title":{"rendered":"\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 2025: \u03a4\u03bf \u03bd\u03ad\u03bf \u03c4\u03bf\u03c0\u03af\u03bf \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u039f\u03b9 \u00ab\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2\u00bb \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c8\u03c9\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2. \u0397 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 HubSpot (State of Consumer Trends Report) \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd <strong>\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac<\/strong> \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u03a3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7\u03c2, \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03c4\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd;<\/li>\n\n\n\n<li>\u03a0\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u00absocial commerce\u00bb \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>\u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf<\/strong>;<\/li>\n\n\n\n<li>\u03a4\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b7 <strong>\u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 (AI)<\/strong> \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2;<\/li>\n\n\n\n<li>\u03a0\u03bf\u03b9\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1;<\/li>\n\n\n\n<li>\u03a0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03cc\u03bb\u03c9\u03bd \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b6\u03b7\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7: \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03b3\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 <strong>\u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2<\/strong> \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03af\u03c3\u03c9. \u039a\u03ac\u03b8\u03b5 \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2, \u03ce\u03c3\u03c4\u03b5 marketers \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2. \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd <strong>\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd<\/strong> \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 <strong>\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/strong> \u03b1\u03bd\u03ac \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03bf-\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2-\u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2-\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2\"><strong>\u039f \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd HubSpot, \u03bf \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 <strong>\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ad\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03c2<\/strong> \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2. \u03a0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 social media \u03b3\u03b9\u03b1 \u03c8\u03ce\u03bd\u03b9\u03b1. \u039f\u03b9 \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2 (Gen Z \u03ba\u03b1\u03b9 Millennials) \u03bb\u03b1\u03c4\u03c1\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 influencer \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03c9\u03bd \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03b9\u03b4\u03ad\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7. \u039f\u03b9 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u00ab\u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2\u00bb \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03af\u03c3\u03c4\u03b1\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b9\u03b3\u03ac-\u03c3\u03b9\u03b3\u03ac \u03b1\u03c0\u03cc \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03ae \u03b1\u03c0\u03cc chatbots AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 <strong>\u03c0\u03bb\u03b7\u03b8\u03ce\u03c1\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd<\/strong>: \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae (\u03c0.\u03c7. click &amp; collect) \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03cd\u03bb\u03bf\u03c5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf AI, \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf 33% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 AI, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bd \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b4\u03af\u03c9\u03be\u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b7 <strong>\u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03ad\u03bd\u03b1 brand \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b7\u03b8\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u039a\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b5\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf (social commerce)<\/strong>: \u03a4\u03b1 social media \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03cd\u03c1\u03b9\u03bf\u03c5\u03c2 \u03c4\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u03a4\u03bf 41% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03ad\u03c3\u03c9 social media \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2. \u0393\u03b9\u03b1 \u03c4\u03bf 25% \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd social media \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9\u03c2 \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b1\u03bd \u03c3\u03b5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03bd\u03ce \u03b3\u03b9\u03b1 Gen Z \u03ba\u03b1\u03b9 Millennials \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03cc \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf 43%. \u039f\u03b9 influencers \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c1\u03cc\u03bb\u03bf: \u03c4\u03bf 21% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 influencer, \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03cc \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 27% \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 Gen Z.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0395\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03b5\u03b9\u03ba\u03cc\u03bd\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 <strong>mobile commerce<\/strong>: \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5. \u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 HubSpot, \u03c4\u03bf 71% \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd (Gen Z) \u03c8\u03c9\u03bd\u03af\u03b6\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 smartphone, \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03ac\u03c1\u03c4\u03b9\u03b1\u03c2 mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u039a\u03b9\u03bd\u03b7\u03c4\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf (mobile commerce)<\/strong>: \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03b3\u03b9\u03b1 \u03c8\u03ce\u03bd\u03b9\u03b1 online. \u03a3\u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac Z, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 71%. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 website \u03ae e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 (responsive design) \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af, \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd 70% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b8\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9 \u03c4\u03bf site. \u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd one-click checkout \u03ae \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03c0\u03bf\u03c1\u03c4\u03bf\u03c6\u03cc\u03bb\u03b9\u03b1 (Google Pay, Apple Pay) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03b4\u03b9\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 5G \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03ad\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd (\u03c0.\u03c7. AR shopping). \u03a3\u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03bf 85% \u03c4\u03c9\u03bd \u03b5\u03bd\u03b7\u03bb\u03af\u03ba\u03c9\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 smartphone \u03ba\u03b1\u03b9 \u03c4\u03bf 75% \u03c8\u03c9\u03bd\u03af\u03b6\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03bf\u03cd, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03b5 mobile \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/li>\n\n\n\n<li><strong>\u03a4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u039d\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 &amp; \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/strong>: \u03a4\u03bf 60% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af AI \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b5\u03af \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u039f\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ae\u03b4\u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd AI (\u03c0.\u03c7. Google Bard, Bing AI) \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u039a\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 HubSpot, 76% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5 GenAI \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03bf 72% \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5 GenAI \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u03a0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c4\u03bf\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2, \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bd \u03c4\u03bf human touch, \u03b6\u03b7\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b1\u03c6\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03bc\u03b5 bot.<\/li>\n\n\n\n<li><strong>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 &amp; \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae<\/strong>: \u03a0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c3\u03b5 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1. \u03a3\u03c7\u03b5\u03b4\u03cc\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af \u03bc\u03ad\u03c3\u03c9 Direct Message \u03c3\u03c4\u03bf social media \u03b3\u03b9\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7. \u03a3\u03b5 \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 (\u03c0.\u03c7. \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1, \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2) \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7. \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03b5\u03c1\u03bf\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ae \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf \u03bb\u03cc\u03b3\u03bf.<\/li>\n\n\n\n<li><strong>\u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 &amp; \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>: \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03b5\u03bd\u03cc\u03c2 brand. \u0397 HubSpot \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03cc \u03cc\u03c4\u03b9 \u03c4\u03bf 70% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b8\u03b1 \u03c0\u03bb\u03ae\u03c1\u03c9\u03bd\u03b5 \u03bb\u03af\u03b3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b1 (\u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1). \u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd (Gen Z) \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u00ab\u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b1\u00bb \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u2013 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c3\u03b5 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2: \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 1\/3 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b3\u03b5\u03b9\u03c4\u03bf\u03bd\u03b9\u03ac\u03c2.<\/li>\n\n\n\n<li><strong>\u0391\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf &amp; \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>: \u039f\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u00ab\u03b4\u03b9\u03c8\u03bf\u03cd\u03bd\u00bb \u03b3\u03b9\u03b1 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03cc, \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u03a3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03bf 63% \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 marketing \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 <strong>\u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ac<\/strong> \u03c0\u03b1\u03c1\u03ac \u03ba\u03b1\u03bb\u03bf\u03c6\u03c4\u03b9\u03b1\u03b3\u03bc\u03ad\u03bd\u03b1. \u03a4\u03cd\u03c0\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c0\u03c9\u03c2 \u00abbehind-the-scenes\u00bb \u03ae video \u03bc\u03b5 \u03b1\u03c0\u03bb\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 (user-generated content) \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2: \u03b5\u03c0\u03b9\u03ba\u03c1\u03b1\u03c4\u03b5\u03af \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u00ab\u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1\u00bb \u2013 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae\u03c2. \u03a0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2, \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 durable goods (\u03c0.\u03c7. \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1, \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2) \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b5\u03c2 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b1 \u03b1\u03b3\u03b1\u03b8\u03ac \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03c6\u03b8\u03b7\u03bd\u03ac.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/strong>: \u039d\u03ad\u03b5\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1. Virtual pop-up \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf <em>metaverse<\/em> \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c1\u03b5\u03c5\u03bd\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b5 \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf. \u039f\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c6\u03c9\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd (voice commerce \u03c3\u03b5 Alexa\/Google Home) \u03b1\u03c1\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2. \u03a3\u03c4\u03bf \u03bc\u03b5\u03c4\u03b1\u03be\u03cd, \u03bf \u03c3\u03ac\u03bb\u03bf\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf Web3 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03c5\u03bb\u03b9\u03ba\u03ac: \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c6\u03c5\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03af \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03bc\u03b5 \u03ba\u03c1\u03c5\u03c0\u03c4\u03bf\u03bd\u03bf\u03bc\u03af\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 NFTs, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03b8\u03c1\u03b1\u03c5\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03b9\u03ba\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0397 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b9\u03b4\u03b9\u03b1\u03b9\u03c4\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2. \u03a4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03b5\u03ba\u03c4\u03bf\u03be\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5: \u03c4\u03bf <strong>54,17%<\/strong> \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u03ad\u03ba\u03b1\u03bd\u03b5 online \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf 2024 (\u03b1\u03c0\u03cc 38% \u03c4\u03bf 2020). \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 Eurostat, \u03c4\u03bf 2024 \u03c4\u03bf 78% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd Internet \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac online, \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03bf\u03bd \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\/\u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 (45%), \u03b5\u03bd\u03ce \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c6\u03b1\u03b3\u03b7\u03c4\u03bf\u03cd delivery (21%). \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ce\u03b8\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03ac\u03c1\u03b5\u03b9 \u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03cc\u03bc\u03c9\u03c2 \u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03b1\u03b3\u03b1\u03c0\u03bf\u03cd\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1: \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 (\u03c0.\u03c7. \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4) \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 12% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03ad\u03bb\u03bd\u03b5\u03b9 online, \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03bf \u03af\u03b4\u03b9\u03bf\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social commerce \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/strong>: \u03a4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9: \u03c0\u03bf\u03bb\u03bb\u03ac brand \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd Instagram Shops \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd Facebook Ads \u03bc\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03bf TikTok \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7 \u03c3\u03ba\u03b7\u03bd\u03ae: \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 30% \u03c4\u03c9\u03bd \u03b5\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03bd\u03b5\u03b1\u03c1\u03ce\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 influencers \u03c3\u03b5 TikTok. \u03a4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac social commerce \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bd\u03ad\u03b1 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac Trends: \u03c0.\u03c7. hashtags \u03b3\u03b9\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 (#\u03ba\u03b1\u03c1\u03b4\u03b9\u03b1, #GreekBrands) \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2.<\/li>\n\n\n\n<li><strong>Mobile commerce \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/strong>: \u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc. \u03a0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf 80% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03b5\u03bd\u03b7\u03bb\u03af\u03ba\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af smartphone (\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u0395.\u0395.) \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 mobile apps \u03ae mobile-friendly \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2. \u0395\u03c0\u03b9\u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b1, \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 QR Payments \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 OTP (\u03c0.\u03c7. IRIS) \u03b3\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/li>\n\n\n\n<li><strong>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03bf AI<\/strong>: \u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf AI \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b1\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7. \u039c\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf ~25% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b8\u03b1 \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03b6\u03b5 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 chatbots AI, \u03b5\u03bd\u03ce \u03c4\u03bf 40% \u03b8\u03b1 \u03ae\u03b8\u03b5\u03bb\u03b5 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5. \u03a0\u03b1\u03c1\u03bf\u03bb\u03b1\u03c5\u03c4\u03ac, \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 e-shop \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd AI-powered \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 <strong>voice search<\/strong> (\u03c0.\u03c7. \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac voicebots \u03b3\u03b9\u03b1 \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd).<\/li>\n\n\n\n<li><strong>\u0399\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 &amp; \u03b1\u03be\u03af\u03b5\u03c2<\/strong>: \u039f\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2. \u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03bd cookies, GDPR \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf: \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd 40% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 social media \u03b5\u03be\u03b1\u03b9\u03c4\u03af\u03b1\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03b9\u03ce\u03bd \u03c0\u03b5\u03c1\u03af \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b8\u03b1\u03c5\u03bc\u03ac\u03b6\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ad\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1: \u03c4\u03bf 75% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac brands \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 (\u03c0.\u03c7. \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03bf\u03bc\u03bf\u03c1\u03c6\u03af\u03b1, \u03af\u03c3\u03b1 \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1). \u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03ad\u03b4\u03b5\u03b9\u03be\u03b1\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ad\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ce\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c3\u03c4\u03bf\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf 2024 \u2013 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03b5\u03b9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac, \u03c4\u03bf \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 <strong>\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc, \u03b1\u03be\u03b9\u03b1\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf<\/strong> \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c0\u03bf\u03bd\u03c4\u03ac\u03c1\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03c0\u03bf\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 (\u03c0.\u03c7. chat \u03c3\u03c4\u03b1 social), \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd (\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, e-wallets), \u03ba\u03b1\u03b9 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 &amp; \u039f\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u0394\u03c1\u03ac\u03c3\u03b7\u03c2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u039a\u03cd\u03c1\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong> \u2013 \u039f\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>social commerce<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>mobile commerce<\/strong> \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c5\u03b4\u03bf\u03ba\u03b9\u03bc\u03bf\u03cd\u03bd. \u03a4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b1\u03c2 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf Instagram\/TikTok \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u00ab\u03ba\u03bf\u03b9\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd\u00bb.<\/li>\n\n\n\n<li>\u0397 <strong>\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7<\/strong> (user experience) \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae. \u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 mobile \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03b1\u03c0\u03bb\u03bf\u03af \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03bf\u03bd\u03cc\u03b7\u03c4\u03b1 UI\/UX \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n\n\n\n<li>\u0397 <strong>\u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7<\/strong> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1. Chatbots \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b5\u03c2, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03cc\u03c4\u03b5 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03b5\u03af \u03bc\u03b5 \u00ab\u03bc\u03b7\u03c7\u03b1\u03bd\u03ae\u00bb.<\/li>\n\n\n\n<li>\u0397 <strong>\u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 &amp; \u03bf\u03b9 \u03b1\u03be\u03af\u03b5\u03c2<\/strong> \u00ab\u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5\u00bb. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u2013 \u03bc\u03b9\u03ba\u03c1\u03ac stories, \u03b5\u03c0\u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u00ab\u03bc\u03b9\u03b1\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2\u00bb. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03b5\u03c4\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac. \u03a0.\u03c7. \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03c4\u03b5 banner \u03c3\u03c4\u03bf eshop \u03ae \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 social \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ae \u03c4\u03b9\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ad\u03c2 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03c6\u03b5\u03bb\u03b5\u03af\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.<\/li>\n\n\n\n<li>\u03a4\u03b1 <strong>\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03b7 <strong>\u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1<\/strong> \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7: \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2 GDPR \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u039f\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 &amp; \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1<\/strong>:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Contacta\u021bi<\/strong>: \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 stories \u03c3\u03c4\u03bf Instagram \u03b3\u03b9\u03b1 polls \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ae webinars \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac\u03c4\u03b5 live \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. <em>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1<\/em>: \u0388\u03bd\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc e-shop \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03ad\u03ba\u03b1\u03bd\u03b5 live demo \u03bc\u03b1\u03b3\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5 food bloggers, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 +35% \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03c6\u03c1\u03ad\u03c3\u03ba\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac.<\/li>\n\n\n\n<li><strong>Mobile-First<\/strong>: \u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03bf\u03ca\u03ba\u03ae (\u03bc\u03c0\u03ac\u03bd\u03b5\u03c1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae\u03c2, \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ac \u201c\u03b1\u03b3\u03bf\u03c1\u03ac\u201d). \u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 click-to-call \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03b3\u03b9\u03b1 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03ae \u03bc\u03b9\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u201c\u03c4\u03bf\u03c0\u03b9\u03ba\u03cc\u03c2 \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2\u201d \u03bc\u03ad\u03c3\u03c9 GPS.<\/li>\n\n\n\n<li><strong>Social Ads &amp; Influencers<\/strong>: \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 Instagram\/TikTok ads \u03bc\u03b5 shoppable tags. \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2 <strong>influencers<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac \u03c3\u03b1\u03c2 \u2013 \u03c0.\u03c7. \u03ad\u03bd\u03b1\u03c2 \u03b4\u03b9\u03ac\u03c3\u03b7\u03bc\u03bf\u03c2 \u0388\u03bb\u03bb\u03b7\u03bd\u03b1\u03c2 YouTuber \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac 20% \u03c3\u03b5 24 \u03ce\u03c1\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>AI \u03ba\u03b1\u03b9 Data<\/strong>: \u0395\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 chatbot \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (\u03c0.\u03c7. \u201c\u03c0\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03bc\u03bf\u03c5;\u201d), \u03b1\u03bb\u03bb\u03ac \u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 analytics \u03c4\u03b7\u03c2 Google\/Meta \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 (\u03c0.\u03c7. \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf budget \u03b5\u03ba\u03b5\u03af \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc engagement).<\/li>\n\n\n\n<li><strong>\u0391\u03be\u03af\u03b5\u03c2 &amp; \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/strong>: \u0391\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0.\u03c7. \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2, \u03ae \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf brand. \u03a3\u03c4\u03bf packaging, \u03b2\u03ac\u03bb\u03c4\u03b5 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u201c\u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03a7% \u03c3\u03b5 \u039c\u039a\u039f\u201d \u03ae \u201c30% \u03b1\u03bd\u03b1\u03ba\u03c5\u03ba\u03bb\u03ce\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u201d. \u0394\u03b5\u03af\u03be\u03c4\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1: \u03c0.\u03c7. \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c1\u03bf\u03cd\u03c7\u03c9\u03bd \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u00ab\u03c3\u03ac\u03ba\u03bf \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2\u00bb \u03b3\u03b9\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b1\u03bd\u03b1\u03ba\u03cd\u03ba\u03bb\u03c9\u03c3\u03b7. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf \u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd <strong>\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd<\/strong> \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c4\u03c5\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 marketing \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2. \u0397 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd <strong>\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd<\/strong> \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b7\u03b3\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c3\u03b1\u03c2. \u03a0\u03c1\u03bf\u03b2\u03ac\u03bb\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c6\u03cc\u03b2\u03bf \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u00ab\u03c0\u03b1\u03bb\u03bc\u03cc\u00bb \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u039f\u03b9 \u00ab\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2\u00bb \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c8\u03c9\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2. \u0397 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 HubSpot (State of Consumer Trends Report) \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u03a3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[29,198,196],"tags":[],"class_list":["post-25594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nea","category-marketing","category-ilektroniko-eborio"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/25594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/comments?post=25594"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/25594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media\/25595"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media?parent=25594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/categories?post=25594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/tags?post=25594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}