{"id":25638,"date":"2025-10-27T14:26:55","date_gmt":"2025-10-27T12:26:55","guid":{"rendered":"https:\/\/twodots.gr\/?p=25638"},"modified":"2025-10-27T14:27:18","modified_gmt":"2025-10-27T12:27:18","slug":"%cf%80%cf%8e%cf%82-%ce%b7-%ce%bf%ce%bc%ce%ac%ce%b4%ce%b1-%ce%ba%ce%bf%ce%b9%ce%bd%cf%89%ce%bd%ce%b9%ce%ba%ce%ae%cf%82-%ce%b4%ce%b9%ce%ba%cf%84%cf%8d%cf%89%cf%83%ce%b7%cf%82-%cf%84%ce%bf%cf%85-hubspot","status":"publish","type":"post","link":"https:\/\/twodots.gr\/ro\/%cf%80%cf%8e%cf%82-%ce%b7-%ce%bf%ce%bc%ce%ac%ce%b4%ce%b1-%ce%ba%ce%bf%ce%b9%ce%bd%cf%89%ce%bd%ce%b9%ce%ba%ce%ae%cf%82-%ce%b4%ce%b9%ce%ba%cf%84%cf%8d%cf%89%cf%83%ce%b7%cf%82-%cf%84%ce%bf%cf%85-hubspot\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 HubSpot \u03b1\u03bd\u03ad\u03c0\u03c4\u03c5\u03be\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf LinkedIn"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u03a4\u03bf LinkedIn \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b5\u03bb\u03b9\u03c7\u03b8\u03b5\u03af \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 HubSpot, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf LinkedIn \u03b1\u03c0\u03cc 310.000 \u03c3\u03b5 575.000, \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c6\u03b1\u03bd\u03b5\u03c1\u03ad\u03c2 \u03bf\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf LinkedIn Marketing \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd (leads). \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03c4\u03bf \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c4\u03cc\u03c3\u03bf \u03b3\u03b9\u03b1 Social Media Marketing \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 B2B Marketing, \u03b1\u03c6\u03bf\u03cd \u03bf\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b5\u03c2. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b1\u03bd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1, \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 (LinkedIn Company Page).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03bf\u03b9-\u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af-\u03c3\u03c4\u03cc\u03c7\u03bf\u03b9-\u03ba\u03b1\u03b9-\u03b7-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\">\u039f\u03b9 \u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03a0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03c1\u03c7\u03ae \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b5 social media \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c6\u03bf\u03cd\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2. \u03a4\u03bf LinkedIn Marketing, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac, \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc, \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7. \u03a3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 HubSpot, \u03bf \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ac\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 (engagement) \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u2019 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03b7 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 brand, \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae\u03c2 \u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-1-\u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7-\u03ba\u03bf\u03b9\u03bd\u03bf\u03cd-audience-segmentation\">\u0392\u03ae\u03bc\u03b1 1: \u03a4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u039a\u03bf\u03b9\u03bd\u03bf\u03cd (Audience Segmentation)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. \u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc Social Media Analytics, \u03b7 HubSpot \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7\u03c2, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03ac\u03b4\u03c1\u03b1\u03c3\u03b7. \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd (data-driven approach) \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03bf \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 (targeting) \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd, \u03b5\u03af\u03c4\u03b5 \u03b1\u03c5\u03c4\u03bf\u03af \u03ae\u03c4\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03af\u03c4\u03b5 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 marketing, \u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf\u03c5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03bf\u03cd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-2-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf\u03c5-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5-content-marketing\">\u0392\u03ae\u03bc\u03b1 2: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03a0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf\u03c5 \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (Content Marketing)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Content Marketing \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03c4\u03bf LinkedIn. \u0397 HubSpot, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ac \u03c4\u03c5\u03c7\u03b1\u03af\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ac\u03c1\u03b8\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5 \u03c4\u03bf Digital Marketing \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b9\u03bf \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c4\u03c5\u03c7\u03ad\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Inbound Marketing \u03ba\u03b1\u03b9 \u03c4\u03bf Lead Generation. \u038c\u03c4\u03b1\u03bd \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03ad\u03c7\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c3\u03b1\u03c2. \u0388\u03c4\u03c3\u03b9, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 (organic reach), \u03b5\u03bd\u03ce \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7-\u03ba\u03b1\u03b9-\u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7-\u03c4\u03b7\u03c2-linkedin-company-page\">\u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 LinkedIn Company Page<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 Company Page Growth, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2. \u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b1\u03bd \u03b4\u03b5\u03bd \u03c4\u03b9\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-3-\u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac-\u03c0\u03c1\u03bf\u03c6\u03af\u03bb-\u03b2\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac-\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1\">\u0392\u03ae\u03bc\u03b1 3: \u0395\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03a0\u03c1\u03bf\u03c6\u03af\u03bb &amp; \u0392\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9. \u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd, \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03ba\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03cd \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b4\u03b5\u03b9\u03be\u03b7 \u03c4\u03c9\u03bd USP (Unique Selling Propositions) \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 keywords \u03cc\u03c0\u03c9\u03c2 LinkedIn Marketing, Social Media Marketing \u03ba\u03b1\u03b9 Online Branding \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b3\u03ac\u03bb\u03b5\u03c4\u03b5 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-4-\u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf-content-calendar\">\u0392\u03ae\u03bc\u03b1 4: \u03a0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf (Content Calendar)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 HubSpot \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b1\u03bd \u03ad\u03bd\u03b1 structured content calendar, \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03ba\u03c1\u03b1\u03c4\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b5 \u03b5\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2. \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 (Marketing Tools) \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03c9\u03bd, \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b5\u03af\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2-\u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2-\u03ba\u03b1\u03b9-\u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2\">\u03a4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2 \u03c4\u03bf\u03c5 LinkedIn \u03b5\u03c5\u03bd\u03bf\u03b5\u03af \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03b4\u03b9\u03ac\u03b4\u03c1\u03b1\u03c3\u03b7. \u038c\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 engagement signals (\u03c0.\u03c7. likes, \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2) \u03ad\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1. \u0388\u03c4\u03c3\u03b9, \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 HubSpot \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-5-\u03c7\u03c1\u03ae\u03c3\u03b7-\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ce\u03bd-hashtags-linkedin-advertising\">\u0392\u03ae\u03bc\u03b1 5: \u03a7\u03c1\u03ae\u03c3\u03b7 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ce\u03bd Hashtags &amp; LinkedIn Advertising<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03c3\u03c9\u03c3\u03c4\u03ce\u03bd hashtags \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 LinkedIn Advertising, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc. \u039c\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03ad\u03be\u03c4\u03c1\u03b1 \u03ce\u03b8\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2, \u03cc\u03c0\u03c9\u03c2 B2B Marketing. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b5\u03b4\u03ce \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf Inbound Marketing, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03bb\u03b5\u03c5\u03ba\u03ad\u03c2 \u03b2\u03af\u03b2\u03bb\u03bf\u03c5\u03c2 (whitepapers), e-books \u03ae webinars \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-6-\u03b5\u03bd\u03b5\u03c1\u03b3\u03ae-\u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c3\u03c7\u03cc\u03bb\u03b9\u03b1\">\u0392\u03ae\u03bc\u03b1 6: \u0395\u03bd\u03b5\u03c1\u03b3\u03ae \u039a\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 &amp; \u03a3\u03c7\u03cc\u03bb\u03b9\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 HubSpot \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03b5\u03bd\u03b1\u03c3\u03c7\u03cc\u03bb\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7\u03c2, \u03b6\u03b7\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03b1\u03c6\u03ae\u03bd\u03bf\u03c5\u03bd \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf engagement, \u03b1\u03bb\u03bb\u03ac \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf brand image \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b1\u03bc\u03b5\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5. \u03a3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac posts, \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03bf\u03cd\u03bd \u03c3\u03ba\u03ad\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf News Feed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-7-employee-advocacy\">\u0392\u03ae\u03bc\u03b1 7: Employee Advocacy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 LinkedIn Company Page \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 marketing. \u0398\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bb\u03ad\u03ba\u03b5\u03b9 \u03cc\u03bb\u03bf \u03c4\u03bf \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc (Employee Advocacy). \u0395\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03bf brand \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03af\u03ba\u03c4\u03c5\u03b1. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03c3\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b4\u03af\u03ba\u03c4\u03c5\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd-\u03ba\u03b1\u03b9-\u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2-\u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\">\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b5 \u03b1\u03bd\u03b1\u03bb\u03cc\u03b3\u03c9\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-8-social-media-analytics-\u03ba\u03b1\u03b9-reporting\">\u0392\u03ae\u03bc\u03b1 8: Social Media Analytics \u03ba\u03b1\u03b9 Reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03b7 HubSpot \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b5\u03bd\u03b4\u03b5\u03bb\u03b5\u03c7\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 Social Media Analytics. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 clicks, impressions, CTR (click-through rate) \u03ba\u03b1\u03b9 engagement rate, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd marketing (Marketing Tools) \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 LinkedIn Advertising \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03bf\u03c5 \u03c4\u03bf\u03c5 LinkedIn. \u0397 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03ac \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c5\u03c4\u03bf\u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf LinkedIn Marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ac\u03bb\u03bb\u03b7 \u03bc\u03af\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 Social Media Marketing\u0387 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c0\u03b5\u03b4\u03af\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 B2B Marketing \u03ba\u03b1\u03b9 Social Media Strategy \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd \u03b5\u03c0\u03b9\u03c0\u03ad\u03b4\u03bf\u03c5 \u03c3\u03c4\u03bf LinkedIn \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7: \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03bf\u03c5, \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03c9\u03bd Marketing Tools \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd analytics. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 HubSpot, \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u2013 \u03bc\u03b9\u03ba\u03c1\u03ae \u03ae \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u2013 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b7\u03b3\u03ad\u03c2<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-hubspots-social-team-grew-linkedin\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/how-hubspots-social-team-grew-linkedin<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03c4\u03bf LinkedIn \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd marketing. \u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03ac\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 HubSpot \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf engagement \u03c3\u03c4\u03b7\u03bd LinkedIn \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7.<\/p>","protected":false},"author":1,"featured_media":29004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[40,200],"tags":[],"class_list":["post-25638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arthra","category-social-media"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/25638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/comments?post=25638"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/25638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media\/29004"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media?parent=25638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/categories?post=25638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/tags?post=25638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}