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\u0397\u03b3\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf Alba Business School, \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2, \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u00ab\u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03b7\u03b3\u03ae \u03b1\u03bd\u03b1\u03c3\u03c4\u03bf\u03c7\u03b1\u03c3\u03bc\u03bf\u03cd\u00bb \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c5\u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 <strong>\u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong> \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2: \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c5\u03c8\u03b7\u03bb\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03c1\u03b7\u03b3\u03bf\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u00abreturn on investment\u00bb (ROI). \u0397 \u03c3\u03c5\u03bd\u03cd\u03c0\u03b1\u03c1\u03be\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7: \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bf Pols, \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ae \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03bc\u03b5\u03c4\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03cc\u03bd\u03bf \u03cc,\u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (\u03c0.\u03c7. \u03ad\u03bd\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u00abNorth Star\u00bb \u03c0\u03bf\u03c5 \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03be\u03b9\u03ac) \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03bc\u03bf\u03c1\u03c6\u03ad\u03c2-\u03c4\u03b7\u03c2-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2-\u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2\"><strong>\u039c\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b7\u03b3\u03b5\u03c3\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03bf\u03bd\u03bf\u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c4\u03b7. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 \u0394\u03c1. \u03a7\u03b1\u03c1\u03ac\u03bb\u03b1\u03bc\u03c0\u03bf\u03c5 \u039c\u03b1\u03b9\u03bd\u03b5\u03bc\u03b5\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c4\u03ce\u03bd, \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03ba\u03c4\u03b9\u03ba\u03ae (facilitative) \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b7\u03b3\u03b5\u03c3\u03af\u03b1<\/strong>: \u039f \u03b7\u03b3\u03ad\u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c3\u03ba\u03ad\u03c8\u03b7 \u03b1\u03bd\u03b8\u03af\u03b6\u03b5\u03b9. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c5\u03bd\u03b8\u03b7\u03ba\u03ce\u03bd (\u03c0.\u03c7. \u03bf\u03bb\u03b9\u03b3\u03bf\u03bc\u03b5\u03bb\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1, \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac brainstorming) \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03c9\u03bd \u03b9\u03b4\u03b5\u03ce\u03bd.<br><\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b7\u03c4\u03b9\u03ba\u03ae (directive) \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b7\u03b3\u03b5\u03c3\u03af\u03b1<\/strong>: \u0395\u03b4\u03ce, \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b7\u03b3\u03ad\u03c4\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2. \u039f \u03b7\u03b3\u03ad\u03c4\u03b7\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03c4\u03bf branding \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b7 \u00ab\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u00bb \u03c4\u03bf\u03c5 \u03b7\u03b3\u03ad\u03c4\u03b7 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2.<br><\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03b3\u03ba\u03c1\u03bf\u03c4\u03b7\u03c4\u03b9\u03ba\u03ae (integrative) \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b7\u03b3\u03b5\u03c3\u03af\u03b1<\/strong>: \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03ad\u03c1\u03b3\u03b1, \u03bf \u03b7\u03b3\u03ad\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b5\u03c4\u03b5\u03c1\u03bf\u03b3\u03b5\u03bd\u03b5\u03af\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b1 \u03ad\u03c1\u03b3\u03b1 (\u03c0.\u03c7. \u03c0\u03bf\u03bb\u03c5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2). \u0397 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b5\u03b4\u03ce \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ce\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2, \u03ba\u03bf\u03b9\u03bd\u03cc\u03c2 \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 <strong>\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd<\/strong> \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03bf Pols, \u03c4\u03bf \u00abbuzzword\u00bb \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2: \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, <strong>\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b7-\u03b1\u03be\u03af\u03b1-\u03c4\u03b7\u03c2-\u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2-\u03ba\u03b1\u03b9-\u03c4\u03bf\u03c5-design-\u03c3\u03c4\u03b7\u03bd-\u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\"><strong>\u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 design \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc (design) \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u00ab\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7\u03c2\u00bb, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 Design Management Institute, \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u00abdesign-driven\u00bb \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 219% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 S&amp;P \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03b4\u03ad\u03ba\u03b1 \u03b5\u03c4\u03ce\u03bd. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 McKinsey \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd 32% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03ba\u03cc\u03bc\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 Adobe-\u03bc\u03b5\u03bb\u03b5\u03c4\u03b7\u03c4\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u00abdesign thinking\u00bb \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 69% \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, <strong>\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 design \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2<\/strong>: \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03b1, \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03bf brand. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03ba\u03ad\u03c1\u03b4\u03b7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b7-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-\u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c3\u03c4\u03b7-\u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\"><strong>\u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u00abKeep It Simple\u00bb (\u03ae \u03b1\u03c0\u03bb\u03ce\u03c2 <strong>KISS<\/strong>) \u03ad\u03c7\u03b5\u03b9 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03bb\u03ac \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u2013 \u03bf Steve Jobs \u03b5\u03af\u03c7\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u00ab\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03ac\u03bd\u03c4\u03c1\u03b1 \u03c4\u03bf\u03c5\u00bb. \u0397 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03bf\u03bd\u03bf\u03bb\u03b9\u03b8\u03b9\u03ba\u03cc, \u03bc\u03c0\u03b1\u03bd\u03ac\u03bb \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1\u00b7 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u00ab\u03ad\u03be\u03c5\u03c0\u03bd\u03b7\u00bb \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac. \u038c\u03c0\u03c9\u03c2 \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03b9 \u03bf Ken Segall, \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 Steve Jobs, \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf DNA \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c0\u03ac\u03bd\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03bd Segall, \u03b7 \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03b9 \u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc\u03c2 \u00ab\u03bf\u03b9\u03ba\u03bf\u03b4\u03b5\u03c3\u03c0\u03cc\u03c4\u03b7\u03c2\u00bb (\u03c0.\u03c7. CEO) \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b5 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b5\u03c2, \u03bc\u03bf\u03bd\u03bf\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 (\u00ab\u03bc\u03af\u03b1 \u03b9\u03b4\u03ad\u03b1 \u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac\u00bb) \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ce\u03bd \u03b9\u03b4\u03b5\u03ce\u03bd. \u038c\u03c0\u03c9\u03c2 \u03bb\u03ad\u03b5\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bf Segall: \u00ab\u03bc\u03b9\u03b1 \u03b8\u03ac\u03bb\u03b1\u03c3\u03c3\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u038c\u03c4\u03b1\u03bd \u03b1\u03bc\u03c6\u03b9\u03b2\u03ac\u03bb\u03b5\u03b9\u03c2, \u03b5\u03bb\u03b1\u03c7\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5!\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd <strong>\u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1<\/strong>. \u03a3\u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac, \u03bf\u03b9 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03bf\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u00ab\u03bc\u03b9\u03ba\u03c1\u03ce\u03bd \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd\u00bb \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03c6\u03b1\u03bb\u03bc\u03ac\u03c4\u03c9\u03bd. \u03a4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (brand story) \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u00ab\u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5\u00bb. \u03a4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03cc\u03c4\u03b1\u03bd \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ae \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1-\u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2-\u03ba\u03b1\u03b9-\u03c1\u03cc\u03bb\u03bf\u03c2-\u03c4\u03c9\u03bd-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd\"><strong>\u039a\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03cc\u03c0\u03bf\u03c5 <strong>\u03cc\u03bb\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03c5\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac<\/strong>. \u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 what3words: \u03bf Pols \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c0\u03ad\u03c6\u03c5\u03b3\u03b1\u03bd \u03c4\u03b7 \u03bb\u03ad\u03be\u03b7 \u00ab\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u00bb \u03c3\u03c4\u03bf \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf \u03bb\u03b5\u03be\u03b9\u03bb\u03cc\u03b3\u03b9\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b7 \u03c6\u03bf\u03b2\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1\u03bd, \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf \u00abCreate Function\u00bb \u2013 \u03bc\u03b9\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b9\u03c3\u03bf\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03bc\u03b5 \u03c4\u03b7 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ae \u03c4\u03b9\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u2013 \u03cc\u03c0\u03bf\u03c5 \u03cc\u03bb\u03bf\u03b9 (\u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03ad\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2) \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ac\u03c3\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c9\u03b8\u03bf\u03cd\u03bd \u03cc\u03bb\u03bf \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03ae\u03c4\u03c9\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03be\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2. \u03a0.\u03c7. \u03bc\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 InSource \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 inMotionNow \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf 89% \u03c4\u03c9\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c4\u03bf 87% \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03af\u03c3\u03bf \u03ae \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf credit \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1. \u0391\u03c5\u03c4\u03cc \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 Marketing \u03ae Design \u03b4\u03b5\u03bd \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u00ab\u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03cc\u00bb, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c3\u03b5 \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, branding, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bf Ben Hartmere \u03c4\u03b7\u03c2 inMotionNow, \u00ab\u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c4\u03b1\u03af\u03c1\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03c9\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2, \u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0394\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7:<\/strong> \u039d\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u00ab\u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ae \u03c0\u03cc\u03c1\u03c4\u03b1\u00bb \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2. \u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u03bf\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u03ad\u03c1\u03b3\u03bf\u03c5 (\u03cc\u03c0\u03c9\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b8\u03b5\u03c3\u03c0\u03af\u03c3\u03b5\u03b9 \u03b7 what3words \u03bc\u03b5 \u03c4\u03bf \u00abno big reveals\u00bb).<br><\/li>\n\n\n\n<li><strong>\u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03be\u03bf\u03c5\u03c3\u03b9\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7:<\/strong> \u039d\u03b1 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf\u03b9 \u03bf\u03b9 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2 (\u03c0.\u03c7. design thinking workshops) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03bc\u03bf\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b5\u03c2. \u038c\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03cd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03cc\u03c1\u03b1\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf.<br><\/li>\n\n\n\n<li><strong>\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2:<\/strong> \u039a\u03ac\u03b8\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 (\u03c0.\u03c7. \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2). \u038c\u03c0\u03c9\u03c2 \u03bb\u03ad\u03b5\u03b9 \u03bf Pols, \u00ab\u03bf\u03b9 \u03ba\u03b1\u03bb\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 (growth teams) \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc impact \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2\u00bb.<br><\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ae:<\/strong> \u039d\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03ae\u03c4\u03c9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u0397 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2. \u0397 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7 \u03bb\u03b1\u03b8\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 (\u00ab\u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1, \u03b4\u03b9\u03b1\u03b3\u03bd\u03ce\u03c3\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c7\u03ce\u03c1\u03b1\u00bb) \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2.<br><\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7:<\/strong> \u039d\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c2 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7\u03c2 (feedback) \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2. \u038c\u03c4\u03b1\u03bd \u03cc\u03bb\u03bf\u03b9 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9: \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03cc, \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03cc\u03c0\u03bf\u03c5 <strong>\u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c7\u03ad\u03c1\u03b9-\u03c7\u03ad\u03c1\u03b9<\/strong>. \u039f\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u00ab\u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03bb\u03ac\u00bb \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bb\u03bf\u03ca\u03ba\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd, \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-\u03b2\u03ae\u03bc\u03b1-\u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2-\u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2\"><strong>\u0392\u03ae\u03bc\u03b1-\u03b2\u03ae\u03bc\u03b1: \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03bf\u03b4\u03b7\u03b3\u03cc:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1:<\/strong> \u0391\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd; \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c6\u03cc\u03b2\u03bf\u03c2 \u03bb\u03ac\u03b8\u03bf\u03c5\u03c2;<br><\/li>\n\n\n\n<li><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2:<\/strong> \u039a\u03ac\u03bd\u03c4\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 \u00ab\u03ac\u03c3\u03c4\u03c1\u03b1\u00bb (\u03c0.\u03c7. \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd). \u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03af\u03b3\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2.<br><\/li>\n\n\n\n<li><strong>\u0395\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1:<\/strong> \u039f\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ae \u03c3\u03b5\u03bc\u03b9\u03bd\u03ac\u03c1\u03b9\u03b1 \u03c3\u03b5 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 (design thinking, agile, \u03ba\u03bb\u03c0.) \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd.<br><\/li>\n\n\n\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u00ab\u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03cd\u03bb\u03bf\u03c5\u03c2\u00bb:<\/strong> \u0398\u03ad\u03c3\u03c4\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ae \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03cc\u03bb\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 (\u03c0.\u03c7. \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03b1 \u00ab\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03ac \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1\u00bb \u03bc\u03b5 \u03c4\u03bf CEO).<br><\/li>\n\n\n\n<li><strong>\u039c\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2:<\/strong> \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c5\u03c2 (champions) \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03b4\u03b9\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03bc\u03b5\u03c3\u03bf\u03bb\u03b1\u03b2\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7.<br><\/li>\n\n\n\n<li><strong>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd:<\/strong> \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u2013 \u03c0\u03bf\u03b9\u03b1 projects \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b1\u03bd \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 ROI \u03ae \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u2013 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9.<br><\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7:<\/strong> \u039a\u03ac\u03bd\u03c4\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b8\u03b5\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd. \u038c\u03c0\u03c9\u03c2 \u03bb\u03ad\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bf Segall, \u00ab\u03ba\u03b1\u03bc\u03af\u03b1 \u03ba\u03b1\u03ba\u03bf\u03c6\u03c9\u03bd\u03af\u03b1 \u03b4\u03b5\u03bd \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03ae \u03c4\u03b7\u03c2\u00bb: \u03b1\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03c4\u03b5 \u03bc\u03b7\u03bd \u00ab\u03b8\u03c5\u03bc\u03ce\u03c3\u03b5\u03c4\u03b5\u00bb \u03ad\u03bd\u03b1\u03bd CEO \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2.<br><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03b7\u03b3\u03ad\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c0\u03bf\u03c5 \u03bf \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c9\u03c2 <strong>\u03b7 \u03c6\u03c9\u03bd\u03ae \u03c4\u03bf\u03c5 \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9<\/strong>. \u03a4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03c0\u03bb\u03cc: \u03b1\u03c6\u03b5\u03bd\u03cc\u03c2 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, \u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03bf\u03c5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b4\u03c5\u03c3\u03c7\u03b5\u03c1\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03bc\u03b1\u03b3\u03b9\u03ba\u03cc\u03c2\u00bb: \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03bf\u03cd\u03c4\u03b5 \u03bb\u03b5\u03c0\u03c4\u03cc \u03c3\u03b5 \u03b1\u03c7\u03c1\u03b5\u03af\u03b1\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-d72dc75\" id=\"gspb_row-id-gsbp-d72dc75\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-095c51d\" id=\"gspb_col-id-gsbp-095c51d\">\n<div class=\"wp-block-greenshift-blocks-spline3d gs-splineloader gspb_id-gsbp-2d07eb6 gs-loadnow\"><spline-viewer url=\"https:\/\/prod.spline.design\/SRp8ri9GwP7E-moP\/scene.splinecode\"><\/spline-viewer><img decoding=\"async\" src=\"https:\/\/twodots.gr\/wp-content\/plugins\/greenshift-animation-and-page-builder-blocks\/libs\/spline3d\/loading.svg\" alt=\"\" width=\"100%\" height=\"100%\" style=\"pointer-events:none\"\/><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/www.designweek.co.uk\/good-ceos-keep-it-simple-what3words-ivan-pols-on-creative-led-business\/\" data-type=\"link\" data-id=\"https:\/\/www.designweek.co.uk\/good-ceos-keep-it-simple-what3words-ivan-pols-on-creative-led-business\/\" target=\"_blank\" rel=\"noopener\">Designweek.co.uk<\/a> | <a href=\"https:\/\/intramuse.com\/the-roi-of-creativity-how-professional-design-elevates-your-brand\/#:~:text=Recent%20studies%20illuminate%20the%20profound,as%20a%20core%20strategic%20asset\" target=\"_blank\" rel=\"noopener\">intramuse.com<\/a> | <a href=\"https:\/\/intramuse.com\/the-roi-of-creativity-how-professional-design-elevates-your-brand\/#:~:text=Recent%20studies%20illuminate%20the%20profound,as%20a%20core%20strategic%20asset\" target=\"_blank\" rel=\"noopener\">intramuse.com<\/a><a href=\"https:\/\/intramuse.com\/the-roi-of-creativity-how-professional-design-elevates-your-brand\/#:~:text=A%202020%20survey%20by%20Adobe,connection%20between%20design%20and%20customer\" target=\"_blank\" rel=\"noopener\">intramuse.com<\/a> | <a href=\"https:\/\/pluria.co\/blog\/simplicity-the-obsession-that-drives-apple-success#:~:text=By%20contrast%2C%20simplicity%20impregnated%20in,%E2%80%9D\" target=\"_blank\" rel=\"noopener\">pluria.co<\/a> | <a href=\"https:\/\/www.linkedin.com\/pulse\/in-house-creativity-emerge-ivan-pols-b8eff#:~:text=Our%20CEO%20was%20a%20musician%2C,solve%20interesting%20problems%20every%20day\" target=\"_blank\" rel=\"noopener\">linkedin.com<\/a><a href=\"https:\/\/www.linkedin.com\/pulse\/in-house-creativity-emerge-ivan-pols-b8eff#:~:text=It%E2%80%99s%20hard%20to%20tease%20out,help%20us%20achieve%20our%20mission\" target=\"_blank\" rel=\"noopener\">linkedin.com<\/a> | <a href=\"https:\/\/www.agilitypr.com\/pr-news\/marketing-news\/biz-leaders-are-seeing-the-value-creative-pros-bring-to-the-table\/#:~:text=The%20survey%20revealed%20that%2089,This%20greater%20appreciation%20for\" target=\"_blank\" rel=\"noopener\">agilitypr.com<\/a> | <a href=\"https:\/\/www.agilitypr.com\/pr-news\/marketing-news\/biz-leaders-are-seeing-the-value-creative-pros-bring-to-the-table\/#:~:text=organization%20is%20giving%20them%20the,company%20culture%2C%20marketing%20strategy%2C%20analytics\" target=\"_blank\" rel=\"noopener\">agilitypr.com<\/a><a href=\"https:\/\/www.agilitypr.com\/pr-news\/marketing-news\/biz-leaders-are-seeing-the-value-creative-pros-bring-to-the-table\/#:~:text=As%C2%A0Andy%20Brenits%2C%20president%20of%C2%A0InSource%2C%20highlighted,%E2%80%9D\" target=\"_blank\" rel=\"noopener\">agilitypr.com<\/a> | <a href=\"https:\/\/truthandspectacle.com\/collected-truth\/category\/Truth+%26+Spectacle#:~:text=his%20work%20to%20business%20impact%2C,rule\" target=\"_blank\" rel=\"noopener\">truthandspectacle.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u039f\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1. \u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 \u03b9\u03b4\u03ad\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03bb\u03cd\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1. \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c0\u03b5\u03c4\u03c5\u03c7\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 +32% \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2!<\/p>","protected":false},"author":1,"featured_media":25850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_row-id-gsbp-d72dc75{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap}#gspb_row-id-gsbp-d72dc75>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}.gspb_row{position:relative}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:var(--gs-row-column-padding, 15px min(3vw, 20px))}body.gspb-bodyfront #gspb_row-id-gsbp-d72dc75>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}#gspb_col-id-gsbp-095c51d.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-095c51d.gspb_row__col--12{width:100%}}body.gspb-bodyfront #gspb_col-id-gsbp-095c51d.gspb_row__col--12{height:670px}@media (max-width:991.98px){body.gspb-bodyfront #gspb_col-id-gsbp-095c51d.gspb_row__col--12{height:400px}}@media (max-width:575.98px){body.gspb-bodyfront 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