{"id":26936,"date":"2025-12-22T10:19:24","date_gmt":"2025-12-22T08:19:24","guid":{"rendered":"https:\/\/twodots.gr\/?p=26936"},"modified":"2025-12-22T10:19:30","modified_gmt":"2025-12-22T08:19:30","slug":"odigos-stratigikis-keyword-bidding-gia-veltistopoiisi-kabanion-diafimisis","status":"publish","type":"post","link":"https:\/\/twodots.gr\/ro\/odigos-stratigikis-keyword-bidding-gia-veltistopoiisi-kabanion-diafimisis\/","title":{"rendered":"\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 keyword bidding \u03b3\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03ba\u03c1\u03bf\u03b3\u03c9\u03bd\u03b9\u03b1\u03af\u03bf \u03bb\u03af\u03b8\u03bf \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 Digital Marketing. \u03a4\u03bf Keyword Bidding \u03ae \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u00ab\u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Google Ads. \u0395\u03ac\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03ae \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03c4\u03bf\u03c5 Digital Marketing, \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc ROI \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03c3\u03b1\u03c2. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf, \u03b8\u03b1 \u03b5\u03bc\u03b2\u03b1\u03b8\u03cd\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf Keyword Bidding, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2, \u03b8\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf Paid Search \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03bf-keyword-bidding-\u03ba\u03b1\u03b9-\u03b3\u03b9\u03b1\u03c4\u03af-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Keyword Bidding \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Keyword Bidding (\u03b5\u03c6\u03b5\u03be\u03ae\u03c2 \u03b8\u03b1 \u03c4\u03bf \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c9\u03c2 \u00ab\u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac\u00bb) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 (bids) \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0397 Google \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c0\u03c1\u03b1\u03c3\u03af\u03b1\u03c2 (ad auction), \u03cc\u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (Quality Score), \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac (bid) \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b7 \u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1\u03c4\u03af \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c4\u03cc\u03c3\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1; \u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03c4\u03b5 \u03b1\u03bb\u03cc\u03b3\u03b9\u03c3\u03c4\u03b1 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03b1\u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac. \u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd, \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 keywords, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd Conversion Rate, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c1\u03b8\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf site \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd SEMrush, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ac \u03c4\u03bf CPC (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2-\u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2\">\u0394\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 PPC Advertising, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Google Ads, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2. \u03a0\u03b1\u03c1\u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bf\u03b9\u03bd\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf Keyword Bidding \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b7 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac, \u03b5\u03c3\u03b5\u03af\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bb\u03b9\u03ba (CPC). \u0391\u03c5\u03c4\u03cc \u03c3\u03b1\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03bf\u03c5 budget, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03b5\u03af\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u00ab\u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf\u00bb \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 (CPA) \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03ba\u03b1\u03b9 Conversion Rate, \u03b1\u03bb\u03bb\u03ac \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03c4\u03bf Target ROAS, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 (Return on Ad Spend). \u0391\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc ROI \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 Keyword Bidding \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Enhanced CPC \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03bf\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf Google Ads \u03b3\u03b9\u03b1 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae. \u0388\u03c4\u03c3\u03b9, \u03b5\u03ac\u03bd \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u201c\u03b4\u03b5\u03b9\u201d \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03bb\u03b9\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf bid \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5-\u03c4\u03b9\u03c2-\u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03c3\u03c9\u03c3\u03c4\u03ce\u03bd keywords \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf\u03bd \u03b1\u03ba\u03c1\u03bf\u03b3\u03c9\u03bd\u03b9\u03b1\u03af\u03bf \u03bb\u03af\u03b8\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 Paid Search \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u03a0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ba\u03ad\u03c1\u03b4\u03b7 \u03ba\u03b9 \u03cc\u03c7\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ac \u03ad\u03be\u03bf\u03b4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 Keyword Bidding, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Google Keyword Planner \u03ae \u03ac\u03bb\u03bb\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03bc\u03b5 \u03ba\u03b1\u03bb\u03cc search volume. \u0394\u03ce\u03c3\u03c4\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc CPC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03b7\u03c2. \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03ac\u03bb\u03bb\u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ad\u03c2 \u00ab\u03c7\u03c4\u03c5\u03c0\u03ac\u03bd\u03b5\u00bb \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af. \u0395\u03ac\u03bd \u03bf\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2 \u03c1\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 keywords, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ae \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf budget \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03c4\u03b5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03bd\u03ce \u03c4\u03bf Keyword Bidding \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac (short tail) keywords, \u03c4\u03b1 long tail keywords \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CPC. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u201c\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 keyword bidding\u201d \u03ae \u201c\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 Keyword Bidding\u201d \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c3\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd Conversion Rate \u03b1\u03c6\u03bf\u03cd \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03c4\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2-\u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2-\u03b3\u03b9\u03b1-\u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc-keyword-bidding\">\u0392\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc Keyword Bidding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 budget \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bb\u03af\u03b3\u03b1 keywords. \u0397 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 (CPC Optimization) \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03bb\u03b5\u03b9\u03b4\u03af. \u039f\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2: \u0395\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf CPC, \u03c4\u03bf Click-Through Rate (CTR) \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2. \u0391\u03bd \u03ba\u03ac\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ac, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Split Testing: \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd (landing pages) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Quality Score \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7: \u039f Quality Score \u03c4\u03bf\u03c5 Google Ads \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b5\u03b2\u03ac\u03c3\u03b5\u03c4\u03b5, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u03a3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03c9\u03bd \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03c9\u03bd: \u0395\u03ac\u03bd \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 scripts \u03ae \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 rules \u03c3\u03b5 Google Ads \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c1\u03c5\u03b8\u03bc\u03af\u03b6\u03b5\u03c4\u03b5 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ac \u03c4\u03b1 bids. \u0391\u03c5\u03c4\u03cc \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd ROI \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b5\u03af \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1-\u03ba\u03b1\u03b9-\u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac\">\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2 SEMrush, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf CPC \u03ba\u03b1\u03c4\u03ac 10-30% \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03bf Google Ads \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 split testing \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 20% \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf CTR \u03c4\u03bf\u03c5\u03c2. \u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf Conversion Rate, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 1% \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03bc\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u0391\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ac 1.000 \u03b5\u03c5\u03c1\u03ce \u03c4\u03bf\u03bd \u03bc\u03ae\u03bd\u03b1 \u03c3\u03b5 Paid Search Review, \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 CPC \u03cd\u03c8\u03bf\u03c5\u03c2 2 \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 CTR 5%. \u039c\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03af\u03c3\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf CPC \u03c3\u03c4\u03bf 1,50 \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf CTR \u03c3\u03c4\u03bf 7%, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03b9\u03bc\u03ae \u03ae \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Keyword Bidding \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b6\u03c9\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 Pay-Per-Click, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03bf\u03be\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf ROI \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c3\u03b1\u03c2. \u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bd\u03ad\u03b5\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0391\u03c0\u03cc \u03c4\u03b7 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03b4\u03bf\u03c3\u03af\u03b1, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac. \u039c\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/www.semrush.com\/blog\/keyword-bidding\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.semrush.com\/blog\/keyword-bidding\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03c4\u03bf Keyword Bidding \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd 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\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac.<\/p>","protected":false},"author":1,"featured_media":44378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[197,195],"tags":[],"class_list":["post-26936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-istoselides","category-psifiako-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/26936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/comments?post=26936"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/26936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media\/44378"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media?parent=26936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/categories?post=26936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/tags?post=26936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}