{"id":27078,"date":"2025-06-14T08:00:14","date_gmt":"2025-06-14T05:00:14","guid":{"rendered":"https:\/\/twodots.gr\/?p=27078"},"modified":"2025-06-14T08:01:20","modified_gmt":"2025-06-14T05:01:20","slug":"%cf%80%cf%8e%cf%82-%ce%bf%ce%b9-%cf%84%ce%ac%cf%83%ce%b5%ce%b9%cf%82-%cf%83%cf%84%ce%bf%ce%bd-%cf%83%cf%87%ce%b5%ce%b4%ce%b9%ce%b1%cf%83%ce%bc%cf%8c-%cf%80%cf%81%ce%bf%cf%8a%cf%8c%ce%bd%cf%84%cf%89","status":"publish","type":"post","link":"https:\/\/twodots.gr\/ro\/%cf%80%cf%8e%cf%82-%ce%bf%ce%b9-%cf%84%ce%ac%cf%83%ce%b5%ce%b9%cf%82-%cf%83%cf%84%ce%bf%ce%bd-%cf%83%cf%87%ce%b5%ce%b4%ce%b9%ce%b1%cf%83%ce%bc%cf%8c-%cf%80%cf%81%ce%bf%cf%8a%cf%8c%ce%bd%cf%84%cf%89\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bf\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 viral \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03c9\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd CPG brands (Consumer Packaged Goods). \u03a3\u03c4\u03bf \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03bf \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd, \u03bf\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03cc\u03c3\u03bf \u03c4\u03bf brand awareness \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u03a0\u03bb\u03ad\u03bf\u03bd, \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03cc\u03c7\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf storytelling \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b7-\u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1-\u03c4\u03b7\u03c2-\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2-\u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd-\u03c3\u03c4\u03b9\u03c2-\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2-\u03ba\u03b1\u03b9-\u03c4\u03bf-branding\">\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf Branding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2, \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b5\u03c3\u03b2\u03b5\u03cd\u03b5\u03b9, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Nielsen, \u03c4\u03bf 64% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03bd\u03ad\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5, \u03b5\u03bd\u03ce \u03c4\u03bf 41% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b1\u03b9\u03c4\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 design \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 visual identity \u03b5\u03bd\u03cc\u03c2 CPG brand \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2. \u03a4\u03bf \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 packaging trends \u03c0\u03bf\u03c5 \u201c\u03bc\u03b9\u03bb\u03bf\u03cd\u03bd\u201d \u03c3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03ad\u03bb\u03be\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac-\u03b3\u03b9\u03b1-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf-design-\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2\">\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf Design \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03c0\u03b5\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf design \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c9\u03c1\u03b1\u03af\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ae \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1. \u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03b1\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03c9\u03bd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf branding \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7:<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-3995967\" id=\"gspb_iconsList-id-gsbp-3995967\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u0391\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1: \u039f\u03b9 clean, minimal \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c1\u03b1\u03b2\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03b1 \u03c1\u03ac\u03c6\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c6\u03c1\u03b5\u03c3\u03ba\u03ac\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae\u03c2.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1: \u038c\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 CPG brands \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03ba\u03c5\u03ba\u03bb\u03ce\u03c3\u03b9\u03bc\u03b1 \u03ae \u03b2\u03b9\u03bf\u03b1\u03c0\u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: \u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b5\u03c5\u03c3\u03b7, \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 (\u03c0.\u03c7. resealable pouches, \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1).<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1: \u0391\u03c0\u03cc QR codes \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03ad\u03c9\u03c2 \u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ae\u03c1\u03b5\u03c2 \u03c6\u03c1\u03b5\u03c3\u03ba\u03ac\u03b4\u03b1\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b5\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b4\u03c1\u03cc\u03bc\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf food marketing.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 niche \u03ba\u03bf\u03b9\u03bd\u03ac: Personalization \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u201cinstagrammable\u201d visual identity \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 viral \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b8\u03af\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf word of mouth.<\/span><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viral-\u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1-\u03ba\u03b1\u03b9-packaging-trends-\u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae-\u03ba\u03b1\u03b9-\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1\">Viral \u03a4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 packaging trends: \u0395\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b1\u03bd \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd viral \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd. \u0394\u03cd\u03bf \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Poppi \u03bc\u03b5 \u03c4\u03b1 funky, \u03b1\u03bd\u03ac\u03b3\u03bb\u03c5\u03c6\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf Oatly \u03c0\u03bf\u03c5 \u03ad\u03c3\u03c0\u03b1\u03c3\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03c0\u03bb\u03cc, \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 design. \u039f\u03c0\u03c4\u03b9\u03ba\u03ac \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u201chooks\u201d \u2013 \u03cc\u03c0\u03c9\u03c2 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ae \u03c7\u03b9\u03bf\u03cd\u03bc\u03bf\u03c1 \u2013 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03bf\u03be\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd HubSpot, \u03bf\u03b9 viral \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03bc\u03b9\u03bc\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03bc\u03cc\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf beauty, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd, fonts \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c5\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ae\u03b4\u03b7 \u201ctrending\u201d \u03c3\u03c4\u03bf digital \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u0388\u03c4\u03c3\u03b9, \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 CPG brands \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-\u03c0\u03c1\u03bf\u03c2-\u03b2\u03ae\u03bc\u03b1-\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5-\u03c4\u03b9\u03c2-\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2-\u03c3\u03c4\u03b7-\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1-\u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd-\u03c3\u03b1\u03c2\">\u0392\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c3\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5 Packaging Trends \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03ae \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 CPG brands:<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-f705877\" id=\"gspb_iconsList-id-gsbp-f705877\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd: \u0395\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c3\u03b1\u03c2, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 packaging trends \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03bb\u03ae\u03c3\u03c4\u03b5 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 (\u03cc\u03c0\u03c9\u03c2 snacks \u03ae \u03c0\u03bf\u03c4\u03ac).<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u039a\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd: \u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf \u03c3\u03b1\u03c2. \u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03b1\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c3\u03c4\u03b5 \u03c3\u03b5 millennials, \u03b3\u03bf\u03bd\u03b5\u03af\u03c2, \u03ae \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2: \u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c5\u03bb\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf branding \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c3\u03b1\u03c2.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u0395\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: \u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 features \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae (\u03cc\u03c0\u03c9\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1, \u03b4\u03bf\u03c3\u03bf\u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, stackable \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2).<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u0395\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b1\u03c0\u03cc data &amp; insights: \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 feedback \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03c4\u03bf design \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae\u03c2.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"5\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Digital-first \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae: \u0395\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c1\u03ac\u03c6\u03b9 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b9\u03b1\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd social media.<\/span><\/div><\/div>\n\n\n\n<div id=\"\u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-\u03ba\u03b1\u03b9-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2-\u03b3\u03b9\u03b1-\u03c4\u03b7-\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7-\u03c4\u03b7\u03c2-\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2-\u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd\"><\/div><h3 id=\"gspb_heading-id-gsbp-4e905c1\" class=\"gspb_heading gspb_heading-id-gsbp-4e905c1\">\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad. \u0395\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd:<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-ad5f695\" id=\"gspb_iconsList-id-gsbp-ad5f695\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u03a4\u03bf 52% \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03bd\u03cc\u03c2 brand \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 (Ipsos).<br>\u03a4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 packaging trends \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03c4\u03ac 30% \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5\u03c2 \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 (Nielsen).<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1008 512c0 273.934-222.066 496-496 496s-496-222.066-496-496 222.066-496 496-496 496 222.066 496 496zM454.628 774.628l368-368c12.496-12.496 12.496-32.758 0-45.254l-45.254-45.254c-12.496-12.498-32.758-12.498-45.256 0l-300.118 300.116-140.118-140.118c-12.496-12.496-32.758-12.496-45.256 0l-45.254 45.254c-12.496 12.496-12.496 32.758 0 45.254l208 208c12.498 12.498 32.758 12.498 45.256 0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">\u0397 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 brand \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03ba\u03ac\u03c4\u03c9 \u03c4\u03c9\u03bd 35 \u03b5\u03c4\u03ce\u03bd (Deloitte).<\/span><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae design \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03c9\u03bd CPG brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b6\u03c9\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf branding, differentiation \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03c1\u03ac\u03c6\u03b9\u03b1. \u0397 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2, \u03b7 \u03b1\u03b4\u03b9\u03ac\u03ba\u03bf\u03c0\u03b7 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03b9\u03c2 \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03b8\u03c9\u03c1\u03b1\u03ba\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc. \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf design \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c9\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2, \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b7\u03b3\u03ae \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2. \u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1 packaging trends, \u03b4\u03ce\u03c3\u03c4\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc visual identity \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf viral \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b7\u03b3\u03ad\u03c2:<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/behind-viral-food-brands-do-trends-matter-in-cpg-design\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/behind-viral-food-brands-do-trends-matter-in-cpg-design<\/a><br><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2016\/package-design-the-silent-salesman\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2016\/package-design-the-silent-salesman\/<\/a><br><a href=\"https:\/\/www.ipsos.com\/en\/packaging-catalyst-brand-success\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ipsos.com\/en\/packaging-catalyst-brand-success<\/a><br><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-products-industry-trends.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-products-industry-trends.html<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u039f\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03c4\u03bf branding, \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03c9\u03bd CPG brands. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd, \u03b7 visual identity, \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf design \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2, \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 packaging trends \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c1\u03ac\u03c6\u03b9 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 social media, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2.<\/p>","protected":false},"author":1,"featured_media":27080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_iconsList-id-gsbp-3995967.gspb_iconsList .gspb_iconsList__item__text{margin-left:15px}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList .gspb_iconsList__item{display:flex;flex-direction:row;align-items:center;position:relative;margin-bottom:15px}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList .gspb_iconsList__item svg path{fill:var(--theme-link-initial-color, #2184f9)!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='0'] svg,#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='0'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='0'] svg,body #gspb_iconsList-id-gsbp-3995967.gspb_iconsList .gspb_iconsList__item img,body #gspb_iconsList-id-gsbp-3995967.gspb_iconsList .gspb_iconsList__item svg,body #gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList .gspb_iconsList__item img,body #gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList .gspb_iconsList__item svg,body #gspb_iconsList-id-gsbp-f705877.gspb_iconsList .gspb_iconsList__item img,body #gspb_iconsList-id-gsbp-f705877.gspb_iconsList .gspb_iconsList__item svg{margin:0!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='1'] svg,#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='1'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='1'] svg{margin:0!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='2'] svg,#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='2'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='2'] svg{margin:0!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='3'] svg,#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='3'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='3'] svg{margin:0!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='4'] svg,#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='4'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-3995967.gspb_iconsList [data-id='4'] svg{margin:0!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList .gspb_iconsList__item__text{margin-left:15px}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList .gspb_iconsList__item{display:flex;flex-direction:row;align-items:center;position:relative;margin-bottom:15px}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList .gspb_iconsList__item svg path{fill:var(--theme-link-initial-color, #2184f9)!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='0'] svg,#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='0'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='0'] svg{margin:0!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='1'] svg,#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='1'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='1'] svg{margin:0!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='2'] svg,#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='2'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='2'] svg{margin:0!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='3'] svg,#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='3'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='3'] svg{margin:0!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='4'] svg,#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='4'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='4'] svg{margin:0!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='5'] svg,#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='5'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-f705877.gspb_iconsList [data-id='5'] svg{margin:0!important}#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList .gspb_iconsList__item__text{margin-left:15px}#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList .gspb_iconsList__item{display:flex;flex-direction:row;align-items:center;position:relative;margin-bottom:15px}#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList .gspb_iconsList__item svg path{fill:var(--theme-link-initial-color, #2184f9)!important}#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList [data-id='0'] svg,#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList [data-id='0'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList [data-id='0'] svg{margin:0!important}#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList [data-id='1'] svg,#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList [data-id='1'] svg path{fill:var(--wp--preset--color--palette-color-3, var(--theme-palette-color-3, #030633))!important}#gspb_iconsList-id-gsbp-ad5f695.gspb_iconsList [data-id='1'] svg{margin:0!important}","content-type":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-27078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arthra"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/27078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/comments?post=27078"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/posts\/27078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media\/27080"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/media?parent=27078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/categories?post=27078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/ro\/wp-json\/wp\/v2\/tags?post=27078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}