What percentage of new content is created by AI?

AI Content is, today, one of the most dynamic parts of the digital industry, directly influencing the strategies of businesses, bloggers and digital publishers. With AI rapidly evolving, the creation of text, images and other forms of multimedia content has become more accessible than ever before. According to Ahrefs' analysis, an increasing percentage of new content on the web is being generated with the help of AI content generation tools, creating great opportunities - and challenges - in terms of SEO strategy and content marketing.

The concept of AI Content is not just limited to automated texts. Today, we have at our disposal sophisticated platforms that can write articles in a human style, produce videos or even create interactive graphics. As an example, the use of tools such as ChatGPT for Business promotes the automation of many processes, from the production of product descriptions to the writing of newsletters for newsletters. Having understood this perspective, let's look at what the current state of play is and how you can take advantage of the latest newer marketing trends.

The rapid expansion of Content AI inevitably raises questions about the future of content creation. As Ahrefs points out, a percentage ranging from 8% to 14% (depending on the methodology used) of new articles and web pages appear to come from AI text. But let's look at the main reasons that explain this growing trend:

1. Save time and resources: Creating content takes time, research and expertise. AI tools, such as artificial intelligence and special plugins for website optimization, significantly reduce the cost and time required.

2. Qualitative accuracy of data: Content analysis is now done with algorithms that "learn" from huge volumes of text. This gives high accuracy in areas such as news or scientific publications.

3. Integration into SEO strategy: AI Content can be tailored to selected keywords creating more targeted texts that improve search engine rankings.

4. Ease of acquiring and learning tools: AI tools are becoming increasingly user-friendly, offering simple interfaces, helping professionals to refine content creation without specialized technical knowledge.

Optimal use of AI content for professionals

As the digital age evolves, a strategic online presence is essential for companies of all sizes. AI Content is becoming increasingly central to this process, whether we're talking about a small online store or a multinational enterprise. Here are some concrete steps to make the most of the potential of AI.

The market has a plethora of applications that offer AI content generation. Each tool serves different needs: from simple product descriptions to automatic generation of blog posts. Before you decide, browse reviews, see examples and try free versions to find the solution that best fits your business model.

Integrate AI Content into your overall SEO strategy

Before you publish a text created or edited by AI tools, make sure that it meets all search engine optimisation requirements. Use keywords such as "digital marketing", "content marketing" and "content creation" naturally within the text, keeping in mind that naturalness remains critical to the reader's experience.

Although AI tools make it much easier to write text, there may be cases where the data is not fully accurate or the language feels "robotic". Therefore, a key step is curation. Always run the text through human review to correct any errors and maintain professional quality.

Tips for Content Marketing based on AI Content

Content marketing is the "heart" of digital media outreach, so integrating AI Content into it can provide a significant boost. The following tips will help you boost your presence in the online space:

Use of multiple channels: Leverage AI Content to shape your blog articles, social media posts, email marketing campaigns, etc. This way, you will effectively reach a wide audience looking for useful information.
Customization based on the target audience: Even though AI tools provide flexible capabilities, success is judged by how personalized your communication is. A customer buying clothes online may want shorter texts, while a B2B professional may be looking for deeper analysis.
Performance analysis: Creating content without analysing the result is incomplete. Use digital marketing and analytics platforms to examine which texts get the most views, which ones increase the length of time spent on the site, and which ones lead to higher traffic growth.

Despite the benefits of AI Content, there are significant challenges that every business or professional must take into account:

1. Information Reliability: The algorithm is not invulnerable. In many cases, we see content that contains false or inaccurate information, which can damage your business's image if there is no human curator.

2. Authenticity and Copyright: As AI technology improves, there is a growing need for clear legislation on the sharing and ownership of AI texts. It is important to keep abreast of developments and ensure that you comply with regulations.

Learn how AI Content is shaping modern marketing and SEO strategies, helping online stores and professionals grow online. Search engine algorithms are getting smarter. If a text looks "overly automated", it can penalize the website in rankings, so a balance between AI Production and careful human manipulation is required.

However, the future prospects are positive; the more AI tools evolve, the more "human" the resulting text will seem. Moreover, as algorithms improve, users and search engines will be able to more easily identify well-written, unique AI Content that contributes added value.

The use of AI Content is growing at an exponential rate and offers huge opportunities for professionals and online store owners. From automating text creation and content analysis to personalized communication, AI is making a key contribution to how we perceive online presence and business growth. Of course, success requires careful integration of AI Content into your overall digital marketing and SEO strategy. With proper due diligence, quality control and ongoing data analysis, you have the ability to fully harness the power of AI technology, forming a sustainable foundation for success in the rapidly changing online environment.

Sources:
https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/