Category: Articles

Report on the State of Social Media Marketing in 2025 TWO DOTS Web Studio

Report on the State of Social Media Marketing in 2025

Discover the Social Media Marketing strategies and trends that will dominate in 2025 and enhance your business growth in the online environment. Learn how incorporating new technologies and practices, such as video marketing and remarketing techniques, can improve interaction with your audience and promote awareness of your business. Also see the perspectives and challenges raised by changes in algorithms and the growing importance of integrating multiple marketing channels.

Revealing Knowledge from 56 Million AI Overviews - TWO DOTS Web Studio

Revealing SEO Knowledge from 56 Million AI Overviews

SEO has evolved rapidly in recent years, with AI playing a central role in enhancing analytical capability. Explore how new tools and strategies can improve your Google rankings and increase organic traffic, especially in the highly competitive eCommerce sector. In this article, we analyze data from 56 million AI Overviews and reveal best practices and steps you can take to stand out in search engines.

How Trends in Product Design are Shaping Viral Foods

How trends in product design are shaping viral foods

Current trends in food packaging are largely determining the branding, purchasing behaviour and commercial success of CPG brands. Material selection, visual identity, sustainability and adaptation to consumer trends influence brand awareness and sales. Innovative packaging design, functionality and focus on packaging trends lead to products that stand out on the physical shelf and on social media, increasing market share and strengthening the relationship with consumers.

The cunning magic of Eurovision as a guide to the art of branding

The branding and cunning magic of Eurovision as a guide

Eurovision is much more than just a music competition; it is a branding phenomenon that has been going on for decades. Through a skilful application of brand identity principles, the contest manages to connect nations, cultures and viewers worldwide, offering valuable strategies for those wishing to enhance brand awareness. Discover how Eurovision serves as an example of how to apply effective branding techniques and enhance brand consistency in a competitive landscape.

How to optimize internal operations in investment management - TWO DOTS Web Studio

How to optimise internal operations in investment management

Introduction to efficient investment management: learn how the right strategies and technology solutions can enhance your investment performance and optimise internal processes. Discover how automation and financial technology can provide a competitive advantage in an ever-growing financial industry. Make better use of your human resources and focus on long-term planning strategies.

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