SEO (Search Engine Optimization) is the process that allows a website to rank higher in the organic searches of search engines such as Google. SEO improvement is not just about increasing traffic to the website, but also the quality of that traffic, attracting the right users who are interested in your content or products.

In a world where over 90% of internet users start their browsing with a search, improving SEO for websites is essential to the success of any business.

What is SEO and why is it important?

SEO refers to all the strategies and techniques that are applied to enhance the visibility of a website in the organic search engine results. According to Backlinko research, 75% of users never make it to the second page of search results. This means that ranking high for specific keywords is crucial.

A study by Ahrefs showed that the top three organic results receive 68% of total clicks, confirming the value of ranking in the top positions. So improving SEO can dramatically increase the traffic to your website, and the quality of the users you attract.

SEO Techniques You Should Apply

on-page SEO

The at-page SEO refers to the optimisation of the content of your website and the technical elements that can affect its ranking. Key elements of on-page SEO include:

Optimisation of titles and descriptions: The title of each page is one of the most important elements for SEO. The title should contain your main keyword and be interesting to attract clicks.
URL structure: Your URLs should be search engine friendly and contain keywords related to the content of the page.
High quality content: Your content should be unique, useful and answer users' questions. Research shows that content longer than 1500 words tends to rank higher in search results.
Internal connectors: Internal links improve the navigation and structure of your website, while directing users to other important pages.

off-page SEO

The off-page SEO focuses on actions taken outside your website to boost its ranking. The most important part of off-page SEO is the Create backlinks.

Backlinks are the links that lead to your website from other websites. Research by Moz shows that websites with more quality backlinks have higher search engine rankings. However, you need to make sure that the backlinks come from reliable and relevant sources, as low quality backlinks can hurt your rankings.

Optimizing Page Load Speed Optimization

The loading speed of your website directly affects SEO. According to Google, 53% of mobile users abandon a page if it doesn't load within 3 seconds.

Loading speed can be improved in the following ways:

Use of caching tools.
Image optimization.
Use a reliable and fast hosting provider.

Mobile-Friendly Design

According to Statista research, over 60% of internet traffic comes from mobile devices. Google is now prioritizing websites that are mobile-friendly, making mobile optimization essential.

To improve the mobile experience:

Use responsive design.

Make sure navigation is simple and buttons are easy to press.

Examples of Successful SEO Improvement

Case Study: Moz
Moz, one of the leading SEO companies, managed to increase its total traffic by 20% in one year by implementing on-page SEO strategies and creating high-quality content. Focusing on long-form articles, optimizing meta descriptions and continuously analyzing competitors were some of their key steps.
Case Study: Backlinko
Brian Dean from Backlinko managed to raise his Google ranking for the phrase "SEO techniques" from third to second place by adding 2000 words to an already popular article. He also used techniques such as the "skyscraper technique", which involves creating content better than any existing content.

Conclusions

SEO improvement is a complex and ongoing process that requires strategy and careful planning. Whether it's on-page or off-page SEO, each element has its own role in improving your search rankings.

To sum up:

Create quality content that meets the needs of your users.
Apply techniques on-page and off-page SEO to enhance your visibility.
Optimise the loading speed and make sure your website is mobile-friendly.

Effective implementation of the above techniques will help increase your website's visibility in search engines and bring in targeted users who are more likely to interact with your content.

Improve your ranking with Professional SEO Services

Do you want to see your website rise in search results and attract more customers? Our team specializes in SEO optimization and can help you achieve better rankings, more traffic and increased revenue. Contact us today to design an SEO strategy that fits your needs!

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SEO Improvement for Websites: How to Increase Your Visibility in Searches