Here’s an outline of how we approach projects for each of our valued clients.
The start of a project is where we spend a lot of time on discovery and understanding the client’s objectives.
Once we have established a watertight brief and clear understanding of direction, we open up into the imagination phase, where we explode out the possibilities and opportunities to realise the intended objective.
We build and develop a concept in the broadest of terms, before refining the details of it, readying it for use.
Building on the concept, we spend time identifying the relevant and applicable channels (such as websites, microsites, social media, email campaigns) for the project and deciding how each channel can help achieve our objectives.
For each channel, we create experiences which are original and engage with the user. We believe experiences that are engaging make them memorable, which helps define and enhance a brand.
Performance, user engagement, retainment and conversion are all vital measurements of performance.
Once this information has been gathered, it is analysed in detail and we look for trends, opportunities and improvements which can be fed back into the first stage of the cycle, keeping our clients evolving and improving for continued success.