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Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.

Complete guide to TWO DOTS display ads

Complete guide to display ads

Today, businesses are looking for innovative ways to strengthen their online presence. Display Ads have emerged as one of the most effective methods of targeted advertising, offering opportunities to enhance brand awareness and higher returns. With the right strategy, you can attract the right audience, improve your conversion rate, and boost your online store's sales.

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Three-step guide to researching new markets TWO DOTS

Three-step guide to researching new markets

Penetrating new markets is an integral part of growing a business. In an era of rapidly changing trends, systematic market research is the key to success. In this article, we analyze the steps required for a comprehensive strategy to enter new markets, from identifying opportunities and assessing competition to adapting products and marketing strategies for each region.

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Mapping the journey of the B2B buyer TWO DOTS

Mapping the journey of the B2B buyer

Understanding the buyer journey is a central part of B2B marketing strategies. As the digital world evolves, customers are looking for meaningful interaction and a clear experience. B2B marketing is complex, as many professionals are often involved in the decision-making process. Mapping this journey allows companies to identify points of interaction and tailor their strategies for better results.

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Guide to creating AI Agents for marketing TWO DOTS

Guide to creating AI Agents for marketing

AI Agents are at the forefront of technological innovation, radically transforming businesses. Through the integration of machine learning tools and emerging natural language processing techniques, they offer innovative solutions for automated customer service and the development of personalized offers. As the business landscape becomes increasingly competitive, AI Agents promise new opportunities for growth and innovation, making them a valuable tool for strategy and transformation.

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