Month: May 2025

The Power of the Landing Page - TWO DOTS Web Studio

The Power of the Landing Page: the ultimate guide to successful A/B Testing and maximizing conversions

The purpose of this article is to provide a comprehensive guide to the methodology of A/B Testing specifically for Landing Pages, and to highlight best practices for effective Landing Page Optimization. In addition, we will explore various examples, techniques, tools (Website Testing Tools) and tips that can help you increase Website Traffic, the length of time users stay on your page, as well as the degree of interaction they have with page elements.

Is SEO dead or more alive than ever? - TWO DOTS Web Studio

Is SEO dead or more alive than ever?

The SEO landscape is changing, but for those who adapt, it remains more vibrant than ever. We look at why many claim SEO is "dead" and what's actually happening - and more importantly, how you can leverage this evolution to benefit your business.

SEO The ultimate guide to the types of keywords and how to use them - TWO DOTS Web Studio

SEO: The ultimate guide to the types of keywords and how to use them

In this article, we will delve into the world of SEO, the different types of keywords, and the techniques you can apply to develop an optimal SEO strategy that will help you get to the top of the results in every Google search. Implementing the right keywords, from analyzing them to physically integrating them into your content, can make the difference between a strong digital presence and a mediocre one.

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