Month: June 2025

How Trends in Product Design are Shaping Viral Foods

How trends in product design are shaping viral foods

Current trends in food packaging are largely determining the branding, purchasing behaviour and commercial success of CPG brands. Material selection, visual identity, sustainability and adaptation to consumer trends influence brand awareness and sales. Innovative packaging design, functionality and focus on packaging trends lead to products that stand out on the physical shelf and on social media, increasing market share and strengthening the relationship with consumers.

The cunning magic of Eurovision as a guide to the art of branding

The branding and cunning magic of Eurovision as a guide

Eurovision is much more than just a music competition; it is a branding phenomenon that has been going on for decades. Through a skilful application of brand identity principles, the contest manages to connect nations, cultures and viewers worldwide, offering valuable strategies for those wishing to enhance brand awareness. Discover how Eurovision serves as an example of how to apply effective branding techniques and enhance brand consistency in a competitive landscape.

Fill in the contact form to receive your offer.

20%

Discount on all our packages
Aenean leo ligulaconsequat vitae, eleifend acer neque sed ipsum. Nam quam nunc, blandit vel, tempus.