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The importance of search share in digital marketing
Share of Search is a powerful tool for businesses looking to boost their visibility and optimise their digital marketing strategy. By analyzing your brand's share of searches compared to competitors, you can identify critical information about your market share and improve your SEO strategy. With the help of tools like Google Trends and keyword research platforms, you'll be able to monitor current trends and make strategic decisions to grow your business in the ever-changing digital landscape.
