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Current trends in food packaging are largely determining the branding, purchasing behaviour and commercial success of CPG brands. Material selection, visual identity, sustainability and adaptation to consumer trends influence brand awareness and sales. Innovative packaging design, functionality and focus on packaging trends lead to products that stand out on the physical shelf and on social media, increasing market share and strengthening the relationship with consumers.
Eurovision is much more than just a music competition; it is a branding phenomenon that has been going on for decades. Through a skilful application of brand identity principles, the contest manages to connect nations, cultures and viewers worldwide, offering valuable strategies for those wishing to enhance brand awareness. Discover how Eurovision serves as an example of how to apply effective branding techniques and enhance brand consistency in a competitive landscape.
Introduction to efficient investment management: learn how the right strategies and technology solutions can enhance your investment performance and optimise internal processes. Discover how automation and financial technology can provide a competitive advantage in an ever-growing financial industry. Make better use of your human resources and focus on long-term planning strategies.
Are you investing in social media but want to know if it's really paying off? This article explains what social media KPIs (key performance indicators) are and how they help your business. We practically analyse the key indicators: Impressions, Reach, Likes, Comments, CTR, Conversion Rate, etc., and show with examples how to calculate and use them.
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The concept of information gain in SEO refers to the unique value your content provides to users beyond what they have already seen online. That is, it's about the "new" and useful thing a reader learns when they read your material.