Are you investing in social media but want to know if it's really paying off? This article explains what social media KPIs (key performance indicators) are and how they help your business. We practically analyse the key indicators: Impressions, Reach, Likes, Comments, CTR, Conversion Rate, etc., and show with examples how to calculate and use them.
The concept of information gain in SEO refers to the unique value your content provides to users beyond what they have already seen online. That is, it's about the "new" and useful thing a reader learns when they read your material.
Learn how Social Media Marketing is evolving and discover key tactics to increase your effectiveness in the digital landscape. From the rise of Influencer Marketing to the dynamic possibilities of Video Marketing, this guide helps you understand how to enhance your digital strategy, increasing your social media presence and improving your ROI. Create authentic content, leverage platforms that suit your audience, and watch your profitability grow.
What is inbound customer generation? Inbound lead generation is the process of attracting prospective customers to your business and gradually nurturing them, with the ultimate goal of converting them into actual customers. In contrast to...
In today's digital age, email marketing remains one of the most effective tools for small and medium-sized businesses that want to increase their conversions and sales. For every €1 invested in email marketing, the average return...
