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Discover the Social Media Marketing strategies and trends that will dominate in 2025 and enhance your business growth in the online environment. Learn how incorporating new technologies and practices, such as video marketing and remarketing techniques, can improve interaction with your audience and promote awareness of your business. Also see the perspectives and challenges raised by changes in algorithms and the growing importance of integrating multiple marketing channels.
Share of Search is a powerful tool for businesses looking to boost their visibility and optimise their digital marketing strategy. By analyzing your brand's share of searches compared to competitors, you can identify critical information about your market share and improve your SEO strategy. With the help of tools like Google Trends and keyword research platforms, you'll be able to monitor current trends and make strategic decisions to grow your business in the ever-changing digital landscape.
Are you investing in social media but want to know if it's really paying off? This article explains what social media KPIs (key performance indicators) are and how they help your business. We practically analyse the key indicators: Impressions, Reach, Likes, Comments, CTR, Conversion Rate, etc., and show with examples how to calculate and use them.
The concept of information gain in SEO refers to the unique value your content provides to users beyond what they have already seen online. That is, it's about the "new" and useful thing a reader learns when they read your material.
Learn how Social Media Marketing is evolving and discover key tactics to increase your effectiveness in the digital landscape. From the rise of Influencer Marketing to the dynamic possibilities of Video Marketing, this guide helps you understand how to enhance your digital strategy, increasing your social media presence and improving your ROI. Create authentic content, leverage platforms that suit your audience, and watch your profitability grow.
What is inbound customer generation? Inbound lead generation is the process of attracting prospective customers to your business and gradually nurturing them, with the ultimate goal of converting them into actual customers. In contrast to...