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Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.

Inclusive marketing strategies TWO DOTS Web Studio

Inclusive marketing strategies: how to reach a diverse audience

Inclusive Marketing: the power of market inclusion
Inclusive Marketing is a modern approach that enables professionals and companies to address a wider target audience, avoiding exclusions and stereotypes. With an emphasis on cultural diversity and equality, it enhances the sense of brand trust and business competitiveness. Learn how you can implement «Inclusive Marketing» strategies to increase audience awareness and create sincere connections with diverse consumer groups.

Effective Web Performance Monitoring

GA4 custom event tracking for SaaS software

Learn how to implement custom event tracking in Google Analytics 4 for your SaaS applications and improve user interaction. The article discusses the importance of custom event tracking for more accurate analytics, walks through the steps to set it up, and offers practical tips for optimizing metrics in GA4. Discover how you can increase conversions and move to data-driven strategies that improve your user experience and business performance.

Use of references in Google TWO DOTS Web Studio maps

Use Google Maps references for local search optimisation

Get the most out of Google Maps and optimize your business's local presence by applying best practices in Local SEO and citation building strategies. Learn how NAP consistency can increase your rankings, boosting your visibility in the local market. Discover the importance of local citations and ways to leverage Google Maps opportunities to increase online visibility and attract new customers.

Artificial Intelligence and the voice of the brand - TWO DOTS Web Studio

AI and the voice of the brand: The secret to quality content at scale

Read how AI Marketing can transform your brand voice and create quality content that stands out. Learn how to harness the power of AI to create automated and targeted campaigns, bringing authenticity and consistency to your digital marketing. Ensure the trust of your audience and increase your business's visibility in the competitive digital world.

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