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Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.

How to create effective online advertising for your business TWO DOTS

How to create effective online advertising for your business

Online advertising has become an integral part of the strategy for businesses seeking rapid growth. As consumers increasingly turn to the internet for their purchases, opportunities to expand customer bases through digital channels are becoming increasingly important. With the growing use of social media and advanced targeting techniques, businesses can now reach specific audiences with high precision.

How to measure Share of Voice in SEO to optimize your online presence TWO DOTS

How to measure Share of Voice in SEO to optimize your online presence

Share of Voice in SEO is a key indicator that shows how your business «sounds» in relation to the competition in the keywords that interest you. It is a tool with which you can evaluate the effectiveness of your SEO strategy and identify opportunities for improvement. By monitoring Share of Voice, you can ensure that your SEO investments are paying off, boosting organic traffic and brand awareness.

The Cost of Artificial Intelligence TWO DOTS

The cost of AI: What businesses need to know

Artificial Intelligence (AI) has now established itself as one of the leading technological trends, offering invaluable benefits to businesses around the world. From improving productivity to reducing operating costs, AI solutions represent a strategic investment in the era of digital transformation. Despite the advantages, however, the issue of cost is often raised. How can businesses accurately calculate the cost of implementing AI solutions and ensure they don't exceed their budget?;

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