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Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.

How to use Artificial Intelligence for brand association TWO DOTS Web Studio

How to use AI for brand association

Discover how AI is evolving SEO strategies and enhancing Brand Correlation, offering new possibilities to professionals and e-shops. Through improving user experience, increasing brand awareness and leveraging smart techniques, AI is becoming an essential tool to achieve successful marketing strategies in the digital world. Read how you can integrate effective AI practices into your business and achieve professional excellence.

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Report on the State of Social Media Marketing in 2025 TWO DOTS Web Studio

Report on the State of Social Media Marketing in 2025

Discover the Social Media Marketing strategies and trends that will dominate in 2025 and enhance your business growth in the online environment. Learn how incorporating new technologies and practices, such as video marketing and remarketing techniques, can improve interaction with your audience and promote awareness of your business. Also see the perspectives and challenges raised by changes in algorithms and the growing importance of integrating multiple marketing channels.

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Revealing Knowledge from 56 Million AI Overviews - TWO DOTS Web Studio

Revealing SEO Knowledge from 56 Million AI Overviews

SEO has evolved rapidly in recent years, with AI playing a central role in enhancing analytical capability. Explore how new tools and strategies can improve your Google rankings and increase organic traffic, especially in the highly competitive eCommerce sector. In this article, we analyze data from 56 million AI Overviews and reveal best practices and steps you can take to stand out in search engines.

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OpenAI's role in shaping the future of TWO DOTS Web Studio sales

OpenAI's role in shaping the future of sales

Set your business up for the future with AI sales! From predictive analytics to personalization to ChatGPT, AI is changing the sales landscape. Learn how to leverage these capabilities to enhance your sales strategy, increase lead generation and gain a competitive advantage in your business space. Choose the right tools and prepare your team for a new era of automated and intelligent sales. Discover more in our article!

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How Trends in Product Design are Shaping Viral Foods

How trends in product design are shaping viral foods

Current trends in food packaging are largely determining the branding, purchasing behaviour and commercial success of CPG brands. Material selection, visual identity, sustainability and adaptation to consumer trends influence brand awareness and sales. Innovative packaging design, functionality and focus on packaging trends lead to products that stand out on the physical shelf and on social media, increasing market share and strengthening the relationship with consumers.

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The cunning magic of Eurovision as a guide to the art of branding

The branding and cunning magic of Eurovision as a guide

Eurovision is much more than just a music competition; it is a branding phenomenon that has been going on for decades. Through a skilful application of brand identity principles, the contest manages to connect nations, cultures and viewers worldwide, offering valuable strategies for those wishing to enhance brand awareness. Discover how Eurovision serves as an example of how to apply effective branding techniques and enhance brand consistency in a competitive landscape.

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The importance of search share in digital marketing TWO DOTS Web Studio

The importance of search share in digital marketing

Share of Search is a powerful tool for businesses looking to boost their visibility and optimise their digital marketing strategy. By analyzing your brand's share of searches compared to competitors, you can identify critical information about your market share and improve your SEO strategy. With the help of tools like Google Trends and keyword research platforms, you'll be able to monitor current trends and make strategic decisions to grow your business in the ever-changing digital landscape.

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Mentorship is vital to making the design industry more accessible TWO DOTS Web Studio

Mentorship is vital to make the design industry more accessible

How mentorship can ensure access to the design space and shape a more diverse and collaborative ecosystem. Through mentorship, young designers gain confidence, expand their professional network and develop their skills. The paper delves into the strategies and benefits of this tool, while highlighting examples of successful initiatives and the importance of leadership in design. Discover how companies can leverage mentorship for professional development and increased competitiveness.

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