Building an e-shop that turns visitors into customers

We design and implement professional, high-performance e-shops with speed, security, and a modern user experience, so you can increase your sales from day one.
Fast loading & excellent Core Web Vitals.
Complete SEO optimization & structured data.
Interconnection with banks, couriers, ERP, Skroutz & BestPrice.
Training and ongoing support after delivery.

Why building an e-shop is the most important investment

Creating an online store is no longer just an optional service; it is a strategic investment that boosts sales, expands your audience, and offers steady growth with low operating costs. At a time when purchasing behavior is increasingly shifting to the internet, building an e-shop ensures presence, competitive advantage, and a steady stream of new customers.
Significant benefits from a professional e-shop
24/7 operation without restrictions on hours or physical location.
Low operating costs compared to a physical store.
Access to new audiences throughout Greece and abroad.
Automation of processes such as payments, orders, and inventory updates.
Analysis of customer behavior using tools such as Google Analytics & CRM.
Possibility of continuous optimization with SEO, CRO, and marketing campaigns.

How building an e-shop increases your sales

A properly implemented online store can significantly increase your turnover through:
Optimized user experience leading to more completed purchases.
Targeted advertising campaigns that bring in visitors with high purchase intent.
Advanced features such as upselling, cross-selling, and product recommendations.
Recording and utilizing data for improved decision-making.

The shift to online sales is not the future – it is the present

Consumers now seek comfort, speed, and convenience in their purchases. A modern e-shop offers exactly that:
Friendly shopping environment.
Easy product search.
Fast order completion.
Secure payments.
Real-time information and availability.

The success of an e-shop starts with its proper construction.

That's why we design e-shops that:
They are extremely fast.
It is fully responsive.
They are technically well optimized.
It is SEO-friendly from day one.
They are based on sound information architecture.
They are ready to scale up as your business grows.

Why choose us to build your online store

Creating a successful online store requires a combination of know-how, experience, and strategic thinking. At TWO DOTS, we implement e-shops that stand out for their reliability, speed, and efficiency, offering comprehensive solutions that enhance your business's presence and sales.

Specialized know-how & 20+ years of experience

We undertake the creation of e-shops for all sectors, from small businesses to demanding online stores with thousands of products. Our in-depth technical knowledge is based on the real needs of businesses and not on ready-made solutions that limit your potential.

Modern UI/UX design that boosts sales

The e-shops we build:
They quickly guide the visitor to the product.
They offer a clean and pleasant browsing experience.
They increase the likelihood of market completion.
Each e-shop is designed based on the needs of your business and your identity.

Loading speed & high performance (Core Web Vitals)

Speed is a crucial factor both for Google ranking and for keeping visitors on the page. That's why every e-shop we deliver:
It loads extremely quickly.
Achieves high scores in Core Web Vitals.
It is fully optimized for mobile devices.

Technically sound SEO from day one

We incorporate advanced SEO practices into every e-shop:
Structured data (schema).
Clean URL architecture.
Metatags & headings.
SEO-friendly navigation.
Optimization of images and speed.

Full integration with payments, couriers, ERP & marketplaces

We offer comprehensive technical integration with:
Banks & POS.
Viva Wallet, PayPal, Klarna, TBI.
ACS, ELTA, Speedex, General, Box now.
Softone, Epsilon, Entersoft, Oxygen.
Skroutz, BestPrice.
Facebook & Instagram Shop.
Google Merchant Center.
This way, your e-shop operates smoothly and automatically.

Ongoing support & training after delivery

We don't just deliver a ready-made e-shop, we offer:
Management training.
Instructions for use.
Technical assistance.
Digital marketing consulting.
Guidance for sales development.
Our relationship with the customer continues, so that the e-shop evolves along with their business.

What does a modern, efficient e-shop include?

A successful e-shop is not just a beautiful website. It is a comprehensive sales system, designed to run smoothly, load quickly, and offer an excellent user experience on every device.

Complete product and category management

Every e-shop we implement provides:
Product management (titles, descriptions, photos, prices, discounts).
Management of categories and subcategories.
Variable products (size, color, SKU codes).
Inventory management and real-time updates.
Mass import of products via CSV/Excel.
This ensures complete flexibility and easy daily management.

Integrated payment methods & secure transactions

We support all modern payment methods:
Payment by card (Viva Wallet, EveryPay, banks).
PayPal, Google Pay, and Apple Pay (where supported).
Cash on delivery.
Bank deposit.
POS interface (optional).
All transactions are conducted in a secure environment with SSL certification and modern PCI-DSS standards.

Interconnection with courier companies & calculation of shipping costs

The e-shop includes:
Interconnection with ACS, ELTA, Speedex, General, BoxNow.
Automatic calculation of shipping costs.
Tracking shipments.
Option to select different shipping methods for each product.
This allows your customers to know exactly the cost and delivery method.

Mobile-first design for an optimal experience on every device

75% of users now shop from their mobile phones. That's why every e-shop we create:
It is 100% responsive.
It has an optimized mobile menu.
It has an easy checkout process on small screens.
This increases the number of completed purchases (conversion rate).

Loading speed & technical optimization

Performance is critical for both SEO and sales.

We optimize:
Images.
Scripts.
Caching.
Database.
Server configuration.
The result: Core Web Vitals in the green and excellent loading times.

SEO-friendly architecture & structured data

The e-shop is built on technically sound SEO:
Clear heading structure (H1–H2–H3).
SEO-friendly URLs.
Automatic and custom schema for products.
Rich snippets (ratings, reviews, prices).
Optimized images & alt tags.
This allows the store to start growing organically right away.

Filters & smart product search

We manufacture:
Filter system (brand, price, features).
Dynamic search with suggestions.
Sorting results.
These tools significantly increase sales, especially in large e-shops.

GDPR & advanced security tools

The eshop complies with:
GDPR.
Cookie banners.
Secure SSL protocols.
Anti-spam protection.
Firewall & brute-force protection.
This is how we ensure reliability and data protection.

Information and notification system

The e-shop includes:
Automated order emails.
Availability notifications.
Low stock notification.
Customer notifications for each stage of the order.

Easy & quick checkout

Checkout is designed for:
Minimal fields.
Easy to complete.
Fewer steps.
Higher conversion rate.
Optionally, we integrate one-page checkout.

Advanced features that make your eshop truly competitive

A modern online store needs to be more than just functional. It needs to be smart, fast, flexible, and fully automated. At TWO DOTS, we incorporate advanced features that enhance the user experience, improve performance, and increase sales.

One-Page Checkout for higher conversion rates

The payment process is critical to completing a purchase.
The online store can have a one-page checkout, where the customer completes their purchase on a single page, quickly and easily.
Fewer steps → fewer abandoned purchases.
Better user experience on mobile.
Significant increase in conversion rate.

Automations & smart workflows (Automations)

We incorporate automations that work in the background and make the e-shop truly efficient, such as:
Abandoned cart notification email.
Email flows for new customers, thank-you messages, etc.
Automated inventory updates.
Dynamic coupons and loyalty automations.
Segment-based marketing through CRM.
This way, your eshop functions as a comprehensive marketing tool.

Interconnection with ERP systems for full automation

We implement comprehensive interconnection with systems such as:
SoftOne.
Epsilon Net.
Entersoft.
Megasoft.
Atlantis.
Oxygen.
Functions:
Automatic stock update.
Synchronization of orders.
Product & price updates.
Issuing of documents.
The business operates without manual updates.

Interconnection with ACS, Speedex, ELTA, General & BoxNow

The e-shops we create support:
Automatic voucher creation.
Automatic tracking.
Online order status update.
Dynamic calculation of transport costs.
This drastically reduces order processing time.

Wishlist & Product comparison system

Optionally, we incorporate:
Wishlist for storing products.
Compare system for comparing characteristics.
Notifications for product availability.
These features enhance customer engagement and retention.

Advanced Search & Recommended Products

We include:
Instant suggestions while typing.
Recommended products based on popularity.
Dynamic product recommendations (upsell & cross-sell).
The search experience becomes fast and smart.

Promotional activities & coupons management

Your eshop gains full visibility:
Discounts.
Coupons.
Flash sales.
Promotional campaigns.
Loyalty programs (optional).

Live Chat, Messenger & WhatsApp Integrations

We integrate instant communication tools:
Live chat support.
Facebook Messenger chat.
WhatsApp chat.
Chatbots (optional).
These enhance immediate service and increase sales.

Google Analytics 4 and Conversion Tracking

The eshop is delivered fully connected to:
Google Analytics 4
Google Tag Manager
Google Ads conversion tracking
Meta Pixel (Facebook/Instagram)
Events & eCommerce tracking
Microsoft UET
These enhance immediate service and increase sales.

Easy & quick checkout

Checkout is designed for:
Minimal fields.
Easy to complete.
Fewer steps.
Higher conversion rate.
Optionally, we integrate one-page checkout.

How to increase sales on your e-shop

The success of an online store does not depend solely on its technical implementation. It requires strategy, proper preparation, and systematic optimization. At TWO DOTS, we apply comprehensive marketing techniques and methodologies that boost sales and ensure the long-term growth of your e-shop.

Conversion Rate Optimization (CRO)

Sales growth can be achieved without necessarily increasing advertising when the way users navigate the e-shop is optimized.
We implement:
Simplified checkout process.
Optimized content hierarchy.
Strategic placement of call-to-action.
View recommended products.
Heatmaps & user behavior tracking.
Fixing bottlenecks that reduce sales.
The result is higher performance for every visitor.

Specialized SEO strategy for high organic ranking

We build e-shops with a strong technical foundation, but we also offer comprehensive SEO support that includes:
Keyword research (short, mid, and long-tail).
Category & product optimization.
Start SEO content in the basic categories.
Proper internal linking.
Schema for products, breadcrumbs, and reviews.
This way, the e-shop steadily climbs up the search engine rankings without the need for excessive advertising.

Promotional activities and smart sales techniques

We develop marketing tools that significantly increase orders:
Upsell for complementary products.
Cross-sell on product pages.
Display recent purchases (social proof).
Flash sales & price reductions with timers.
Loyalty and reward systems (optional).
Offers based on purchase history.
These practices keep the customer engaged and encourage repeat business.

Automations & Email Marketing for Repeat Sales

Automated email flows are one of the most powerful tools an e-shop has at its disposal.
We adjust and activate:
Abandoned basket.
Welcome series for new users.
Product recommendations based on previous purchases.
Birthday offers.
Availability updates.
Targeted campaigns with segments.
This creates a stable and predictable revenue stream.

Advertising strategy with absolute performance measurement

We integrate all the necessary monitoring tools for:
Google Ads (Search, Performance Max, Shopping)
Meta Ads (Facebook & Instagram)
Microsoft Ads (Bing & Bing Maps)
Remarketing & dynamic remarketing
Conversion tracking for all user actions
Your business knows exactly what it's getting and can invest with confidence.

Data analysis & improvement based on actual results

We take advantage of:
GA4 reports.
Sales funnels.
Heatmaps.
Product performance metrics.
This way, decisions are made based on actual data rather than assumptions.

The process of implementing your e-shop in 6 organized stages

Building a professional e-shop requires a clear plan, proper organization, and smooth collaboration. At TWO DOTS, we follow a methodical 6-step process, ensuring that every project is completed with absolute consistency, high quality, and complete transparency.

Needs analysis & goal setting

We begin with a detailed discussion to understand:
Your industry.
The goal of the e-shop.
Operational needs.
The structure of the products.
The technical requirements.
The desired result.
At this stage, we outline the strategy and create the necessary implementation plan.

UI/UX & information architecture design

We create the foundation on which the e-shop will be built:
We design the wireframes.
We organize the structure of categories and products.
We care about the user experience.
We develop custom UI elements.
We suggest an aesthetic identity that fits your brand.
Our goal is to create an easy-to-use, modern, and efficient online store.

Implementation & development of the e-shop

At this stage, we develop the online store based on the agreed technical specifications:
Creating pages & categories.
Integration of payment methods.
Connection with couriers & ERP (where required).
Implementation of custom functions.
SEO and performance optimization.
We build an e-shop that meets the real needs of your business.

Product import & content preparation

We prepare the content for the final presentation of the e-shop:
We adjust and activate:
Import of products.
Writing & optimizing descriptions.
Preparation of photos & galleries.
Creation of basic texts (policies, information, brand pages).
Technical SEO audit of titles, URLs, and alt tags.
This way, your e-shop is ready to run smoothly from day one.

Quality control & technical optimization

Before delivery, we perform the following:
Detailed usage tests.
Check on all devices & browsers.
Performance optimization.
SEO technical audit.
Security check.
Correction of potential incompatibilities.
We deliver a complete, fast, and functional e-shop.

Delivery, training, and ongoing support

Upon completion of implementation, we deliver to you:
Detailed training in e-shop management.
Instructions for use and support.
Consulting on initial marketing actions.
Technical support for whatever you need.
Upgrade and expansion capability.
Our collaboration does not end with delivery. We are here to support you in ensuring that your e-shop evolves and remains efficient.

Choose the solution that meets your needs

To serve every type of business, we have created three comprehensive e-shop construction packages. Each package includes high-quality design, modern technology, and support, with the aim of providing you with an efficient and highly functional online store.

Eshop Construction Packages

Επιλέξτε το πακέτο κατασκευής eshop που ταιριάζει καλύτερα στις ανάγκες και τον προϋπολογισμό της επιχείρησής σας. Όλα τα πακέτα βασίζονται σε σύγχρονη τεχνολογία, υψηλή ταχύτητα και επαγγελματική υποστήριξη.

Characteristic Dynamic Premium Supreme
Indicative price 1.900€ 3.600€ 4.800€
Design & appearance Customized design with additional modules Premium custom design in line with corporate identity Exclusive custom design with advanced layouts & animations
Pages / Sections Unlimited pages & categories Unlimited pages with specialized sections Unlimited pages + custom landing pages
Number of products Up to 200 products Unlimited products Unlimited products with advanced configurations
Responsive design Yes (optimized for mobile) Yes, with an emphasis on mobile UX Mobile-first design with optimized checkout
SEO optimization Enhanced SEO optimization Advanced SEO implementation (on-page & technical SEO) Complete SEO strategy & keyword targeting
Payment methods Card, cash on delivery, deposit + PayPal Full support for banks & Viva Wallet Full support + payment automation
Interconnection with courier Basic interface with courier Advanced interface with ACS, ELTA, Speedex, etc. Automatic voucher creation & tracking
Interconnection with ERP Optional (upon agreement) Full integration with ERP systems Full automation of inventory & documents
Skroutz / BestPrice Optional XML feeds Full integration with Skroutz / BestPrice Smart feeds & listing optimization
Checkout type Optimized checkout One-page checkout Advanced one-page checkout with improved UX
Automations Basic email notifications Automations for orders & updates Advanced automations for abandoned carts, follow-ups, and loyalty
Newsletter / CRM Interconnection with basic newsletter tools Integration with Mailchimp / similar tools Premium integrations with newsletter & CRM platforms
Speed & performance Enhanced speed optimization High performance & Core Web Vitals in the green Super-optimized performance with advanced settings
Education Training in management & content Detailed training & instructions Premium workshop & consulting
Post-delivery support 3 months of technical support 6 months of technical support 12 months of support & strategic consulting

Όλα τα πακέτα μπορούν να προσαρμοστούν στις ιδιαιτερότητες της δικής σας επιχείρησης. Επικοινωνήστε μαζί μας για να διαμορφώσουμε μαζί την ιδανική λύση.

Indicative Eshop we have implemented

Δείτε μερικά από τα ηλεκτρονικά καταστήματα που έχουμε σχεδιάσει και υλοποιήσει, με έμφαση στην ταχύτητα, την αισθητική και τις πωλήσεις. Κάθε έργο είναι προσαρμοσμένο στις ανάγκες και την ταυτότητα της εκάστοτε επιχείρησης.

MOMO KIDOHO - Handmade kimonos & clothing

MOMO KIDOHO

Eshop χειροποίητων ιαπωνικών ενδυμάτων, με έντονη χρωματική ταυτότητα και design που αναδεικνύει το storytelling πίσω από κάθε δημιουργία.

See the Website
Lygo - Eshop (fill in the type of products)

Lygo

Σύγχρονο eshop με έμφαση στην ευχρηστία, τα γρήγορα φίλτρα και την ομαλή διαδικασία checkout, σχεδιασμένο για υψηλό conversion rate.

See the Website
Euphoria Cosmetics - Cosmetics Eshop

Euphoria Cosmetics

Eshop καλλυντικών με αισθητική που αναδεικνύει το brand, οργανωμένη δομή κατηγοριών και εμπειρία αγοράς στις ανάγκες του χρήστη.

See the Website
AMAZONIOS - Aquarium & aquatic supplies

AMAZONIOS

Eshop για ενυδρεία και εξοπλισμό υδροκόσμου, με λεπτομερείς σελίδες προϊόντων και γρήγορη αναζήτηση, ιδανικό για εξειδικευμένο κοινό.

See the Website

Want to see more projects and customer stories?;

See all our projects

Frequently asked questions about building an online store

Below you will find answers to some of the most frequently asked questions we receive about building an online store. If you have any additional questions, we are available to discuss the needs of your business.

Start your own professional e-shop today

We are with you every step of the way, from initial design to full implementation and technical support after delivery.
We create e-shops that deliver results, enhance your business image, and increase your sales.
Full guidance from the very beginning
Modern design & high speeds
SEO – technical and content
Secure and scalable infrastructure
Customized solutions for every industry
Fill in the contact form to receive your offer.

20%

Discount on all our packages
Aenean leo ligulaconsequat vitae, eleifend acer neque sed ipsum. Nam quam nunc, blandit vel, tempus.