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See how you can use a free SEMrush account to do keyword research, basic competitor analysis, technical SEO and site audit. See which SEMrush tools are available for free, how to create reports and tips to overcome the basic limitations of the free version. The ideal guide for e-shops and digital marketers looking to improve their organic presence with SEMrush's free competition tools.
SEMrush is one of the leading SEO management and analysis platforms, offering a wide range of tools to both freelancers and owners of SEO services. online shops. Many people wonder what a SEMrush free account really offers and whether it can meet the needs of small or larger businesses that cannot afford to invest directly in a subscription plan. In this detailed guide we will explore the basic features of a free SEMrush account, describe their usefulness for professionals, look at examples of their use and present statistics that demonstrate their contribution to an e-shop's SEO strategy.
The free SEMrush account offers limited but valuable access to basic SEO tools that can serve the fundamental needs of analyzing and optimizing a website. Specifically, by creating a SEMrush free account, professionals have access to a limited number of reports per day, key features of keyword research, competition analysis, site audit and backlinks analysis tools. The free version of SEMrush is the perfect opportunity for any e-shop owner ή digital marketer consider first-hand the key benefits of the platform before deciding whether to invest in a paid plan.
At the same time, SEMrush is an ideal tool for all categories of professionals: from freelancers managing small projects, to large companies that need to collect data on SEO, organic traffic and their competitors. SEMrush's flexibility makes it a top choice internationally, and according to a recent Datanyze survey (2024) it ranks 22% of the global SEO software market.
The most important benefit of a SEMrush free account is access to core features with certain limits per day. Let's take a closer look at the core SEMrush tools available for free:
The ability to search a limited number of keywords daily is crucial for the SEO strategy. With tools such as Keyword Overview and Keyword Magic Tool, you can identify which keywords show the highest search volume and the relative difficulty of ranking. For example, an e-shop owner operating in the fashion industry can test popular terms such as “women's shoes” to see other suggested keywords relevant to their product.
SEMrush's site audit tool is available on a limited number of websites and with limited crawl, however it is sufficient to identify key technical optimization issues - such as broken links, loading speed, duplicate content and key SEO indicators that affect your site's ranking.
Through the SEMrush dashboard, you can check the organic traffic of competing websites and get an idea of how your market is moving, even on a free account. Free competition analysis tools allow you to compare your website with those that appear high in Google results for the same keywords.
Backlinks are a critical factor for the ranking of a site in search engines. With the SEMrush free account you will be able to see a limited view of your website's backlink profile, as well as detect new links or lost backlinks.
Another important tool is the creation of basic SEMrush reports that can be exported with some restrictions, offering immediate information and customization for clients or internal use.
Naturally, the SEMrush free account is characterized by limits on searches, project slots and data per day or month. For example, a free user can perform up to 10 searches in Keyword Overview daily, 10 domains analyses or 100 crawled pages in Site Audit monthly. For larger needs, an upgrade to SEMrush Pro or Guru will be required.
However, if you structure your actions correctly, you can reap significant benefits. Tip: Focus on keywords and key competitors, take daily notes and use the extracted reports for decision making. So, even with the limitations, the free SEMrush account can serve as your first step for targeted SEO improvements.
Let's see step-by-step how a professional can use the basic SEMrush tools for free:
Use Keyword Magic Tool:
1. Register for free on SEMrush.
2. Go to the Keyword Magic Tool.
3. Enter the basic keyword (e.g. «jewellery online»).
4. See the variations suggested by SEMrush and related phrases with high search volume.
Competition analysis:
1. Go to Domain Overview.
2. Enter your competitor's domain.
3. See the main organic keywords, traffic sources and top pages.
Site Audit:
1. Add your domain as a new project.
2. Check the site audit report for any technical issues.
3. Fix major errors detected by SEMrush.
In summary, the SEMrush free account is a valuable start for any professional who wants to evaluate the tool's capabilities, improve key SEO elements and understand their position in the market. Despite its limitations, SEMrush remains excellent for testing key features, keyword research and entry-level competition analysis. As your needs grow, paid SEMrush plans offer rich functionality for data analysis, automation and deeper SEO strategies.
For e-shop owners and digital marketers, utilizing your free SEMrush account paves the way for effective SEO campaigns based on accurate data, organized reporting and practical competitor analysis.
