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Find out which are the most expensive keywords in Google Ads, how the cost per click is structured and what this means for the performance of your ads. See examples, factors that affect CPC, keyword selection best practices and strategies to increase your business profitability.
Choosing the most appropriate keywords is a key success factor for any professional Google Ads campaign. Keywords play a dual role: they connect ads to the target audience and determine the amount a business invests for each click or conversion. Of particular interest are keywords with a high CPC (cost per click), as they indicate increased competition and promising markets. In this article, we will analyze the most expensive keywords in Google Ads, the factors that influence price formation, examples, practical statistics and optimal keyword selection strategies for professionals online shops and advertisers.
The prices of keywords in Google Ads are mainly determined by the competition. When businesses from profitable industries - such as legal services, insurance or healthcare - invest massively in keywords with high demand, the cost per click skyrockets. Keywords like “car insurance”, “best mesothelioma lawyer” or “insurance quotes” have become widely known for their extremely high CPCs, often exceeding 50-100$ per click in English-speaking markets.
Keyword prices depend largely on supply and demand. The more businesses claim their visibility for specific keywords, the more expensive those keywords become. This advertising competition drives up costs, especially in seasonal periods or special locations where keyword searches peak.
In addition to cost, the conversion rate has a significant impact on the performance of a keyword. Expensive keywords, despite their high cost, can provide great value if they lead to high conversions. For example, the domain “lawyer” justifies a high CPC, as a new case can generate thousands of euros for a lawyer. So, the expensive keyword may prove to be a very profitable investment.
According to recent data, the following keywords are considered among the most expensive worldwide:
- “Best mesothelioma lawyer”
- “Buy insurance online”
- “Car accident attorney”
- “Truck accident lawyer”
- “Personal injury lawyer”
- “Cloud computing services”
- “Business VoIP solution”
- “Online college degrees”
- “Loan consolidation”
- “Credit card processing”
Hits, such as these, are found in industries with high profit margins, high amounts under management or high probabilities of customer repeat business. In each category, keywords with specific wording or geographic attribution (“lawyer in New York,” “auto insurance quotes”) often take off.
The process of searching for valuable keywords requires the use of specialized tools, such as Google Keyword Planner or Ahrefs. With these you can identify keywords with high search volume and CPC, as well as study the competition of each keyword.
Steps to select keywords based on CPC:
1. List topics related to your product or service.
2. Check the search volume for each keyword (search volume).
3. Analyze the average CPC of the keyword.
4. Investigate the competition - how many competitors are targeting the same keyword.
5. Adjust the keywords selection based on the expected conversion rate and profitability per customer.
Use long tail keywords and geo-targeted keywords to reduce costs and target a more relevant audience. For example, instead of the generic “personal injury lawyer” try “personal injury lawyer in Athens” or “personal injury lawyer in Thessaloniki”.
At the same time, take advantage of negative keywords to prevent unwanted clicks, improve the Quality Score of your ads and invest in the optimal use of keywords with high purchase intent.
Let's look at a practical example from the insurance sector: The keyword “car insurance quotes” usually costs over 50$ per click in the US. An insurance company, by leveraging custom landing pages, niche ad groups and optimized keywords (e.g. “cheap car insurance quotes in Miami”), managed to reduce the overall CPC by 30% and increase conversions by 18%. This proves the power of strategic keyword selection and proper ad targeting.
Choosing precise keywords in Google Ads can multiply opportunities for a business, as long as it is done in a strategic, informed and streamlined way. Focus on keywords with high purchase intent, leverage analytics tools like Ahrefs or Google Keyword Planner, and test new ideas with A/B testing for different ad creatives and keywords.
In conclusion, the successful professional should constantly monitor keyword performance, experiment with new trends in keyword research and invest in both paid and organic strategies to increase visibility.
