Category: Articles

We will explore how on-page SEO, off-page SEO, technical SEO, local SEO, mobile SEO, ecommerce SEO, and other approaches lead to a comprehensive optimization strategy. At the same time, we'll see why practices like black hat SEO and white hat SEO are two different sides of the same coin and how choosing the right methodology can shape the long-term success or failure of a website.

As the world's most popular content management platform (CMS), WordPress offers incredible flexibility, ease of use and a huge support community. From small personal blogs to complex corporate sites, it has proven itself capable of hosting any type of digital presence. However, among...

In a world where information flows endlessly and access to markets is easier than ever, the need for Diversification is becoming more and more urgent. Think, for example, how many times have you found yourself in the consumer's shoes, trying to choose between two, three or even dozens of similar products or services.

The penetration of digital technology and the accelerating pace of society have given Generation Z unprecedented opportunities for information, choice and networking. This dramatic development implies a different mix of expectations and demands.

Facebook videos tend to attract higher engagement than other forms of content. The platform's algorithms, more often than not, push videos to "get in front" of a larger audience, precisely because users have shown that they prefer to watch them.

CPC is part of a broader category of payment models that are part of the online advertising strategy, such as CPM (cost per mille or cost per thousand impressions), CPA (cost per acquisition or cost per customer acquisition) and CPL (cost per lead).