Threads is the new platform launched by Meta as an extension of the Instagram ecosystem. It is a social network that allows users to post short texts, photos, or videos in real time, creating more direct and lively communication with their audience. It is worth noting that the creators of the app have opted for a simplified form of communication, helping brands and professionals to attract the interest of their followers quickly and effectively. According to data cited by HubSpot, the audience response was impressive: more than 30 million users signed up for the service within just 24 hours of the app's initial release. This number highlights the significant opportunity that Threads opens up for businesses and professionals.
Although many see Threads as an evolution or competitor to Twitter, it should be noted that the platform focuses more on simple, direct conversations and invite-only communities. The connection with Instagram allows users to automatically transfer their audience to Threads, unifying their experience and opening up a new avenue for the development of alternative channels for promoting products and services. For digital marketing, Threads can be an opportunity to leverage new techniques and become a powerful magnet for customers interested in authentic and genuine communication.
Why use it in business
Communication on Threads tends to be more direct and personalized than on other social networks, such as Facebook or Twitter. Especially for online store owners, Threads offers quick interaction with customers. Brands can leverage the momentum of the community, which is created either around an event or around a new product or service. Since the use of short, direct posts encourages quick feedback, you can conduct instant polls or Q&A sessions to find out what your audience wants.
Beyond everyday communication, Threads provides targeted advertising and sponsored content capabilities—a process that will intensify as the platform grows. This allows you to reach customers who already know and trust your products, while also introducing yourself to a new audience. The fact that the platform belongs to the Meta ecosystem hints at future plans for more complex features, such as improved analytics and more content tools, making Threads increasingly competitive in terms of advertising and brand promotion.
Installation Guide and First Steps
To get started with Threads, first download the app to your phone or tablet. As soon as you open the app, you will be asked to log in with your Instagram account. This feature provides a consistent experience and encourages your existing audience to interact more directly.
After logging in, make sure to configure the necessary settings and customize your profile: add your logo, choose a clean and representative cover image, and write a bio that explains what you offer in a simple and appealing way. This is also an ideal opportunity to introduce key elements of your corporate identity to maintain brand consistency across all communication channels.
Threads makes it easy to post short-lived posts that remain more immediate. You can start by welcoming your audience, asking for feedback, or sharing an offer. Use hashtags wisely and focus on keywords related to your brand and content. For example, terms such as «Threads marketing,» «Threads platform,» or «Threads strategy» can increase the visibility of your posts to your target audience.
Marketing strategies on Threads
Threads encourages short, spontaneous posts, but that doesn't mean you should lack strategy. Post content related to your subject matter and avoid excessive advertising. The goal is to engage your audience in conversations that are meaningful to your products or services. For example, if you're in eCommerce, you can share updates about new product arrivals or ask for ideas on how to improve your services.
To increase Threads engagement, be sure to respond quickly to comments and messages from your followers. This will help you cultivate a sense of community and gain valuable insights into your audience. In addition, consider collaborating with influencers who are already active on Threads. These collaborations enhance your credibility and can attract new customers.
Live discussions on Threads are a great way to leverage real-time marketing. When something relevant to your industry happens—such as an important conference or an unexpected development in technology—you can join the conversation immediately, reinforcing your reputation as a knowledgeable professional. Businesses that recognize trends early and participate in discussions in a friendly manner are more likely to gain the trust of the public.
As the platform belongs to Meta, advertising capabilities on Threads are expected to evolve. Despite what is currently available for advertising, sponsored posts and collaborative campaigns will likely be easier to incorporate into your strategy once they become widely available. Carefully select your target audience and make sure your ads lead to targeted pages on your e-shop, while also taking advantage of other features such as retargeting.
The success of a strategy on Threads is based on continuous monitoring of its impact. Some key metrics that may be of interest to you are: how many views each post gets, how often your content is shared, or how many people interact through comments. Meta usually provides gradually sophisticated measurement tools, as is already the case on Facebook and Instagram, so you can expect improvements in the accuracy of your data. This allows you to adjust your marketing techniques in a timely manner.
Future trends
The trend toward more interactive and immediate communication offered by Threads does not appear to be temporary. Consumers are seeking authenticity and rapid feedback. With Threads, brands can build a strong «Threads community» that genuinely reflects how their business thinks and operates. If you combine this dynamic with visually appealing content, live events, and quick responses to customer inquiries, your chances of standing out from the competition increase dramatically.
Beyond promoting products and services, we may see other forms of interaction in the future, such as live streaming and multimedia discussions within Threads. In addition, expansion into markets outside the US will bring an even larger audience to the platform. In short, it seems that Threads is here to stay, and it is worth being part of the overall digital marketing strategy of any modern business.
Sources: https://blog.hubspot.com/marketing/how-to-use-threads
