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AI is radically changing the landscape of SEO and brand visibility, affecting organic results and the position of brands in search engines. Using advanced algorithms, AI improves understanding of user searches, differentiates competition and requires SEO strategy to adapt to new trends. Read how to protect and enhance your brand by leveraging the power of AI and the most advanced SEO tools.
AI has revolutionised many industries, with SEO and brand visibility being at the forefront of developments. In the digital world, brand visibility in search engines largely determines the success or failure of a business. With the widespread use of AI in tools like Google Search and new generations of SERPs, the relationship between AI and brand visibility is evolving rapidly.
Artificial intelligence search engines now evaluate data with more sophisticated algorithms, identifying and displaying the information they deem relevant and prioritised, rather than simply relying on traditional ranking methods. This means that every business's SEO strategy needs to adapt to the new data that AI brings.
The study presented by Ahrefs, one of the most authoritative sources for SEO tools, analyzed thousands of branded keywords and their performance on various search engines using artificial intelligence, such as Google SGE and Bing AI. The results showed that AI alters the dynamics of organic traffic significantly, often to the extent that some brands lose a large percentage of their visibility in organic results.
For example, according to the research stats, over 50% of brand-related queries now display AI-generated answers in SERPs, while 23% of the most popular branded keywords appear under AI-generated feature snippets. This means that competition is increasing and businesses need to adjust their strategy to maintain high brand visibility.
The application of AI to Google's SEO tools and organic results is changing the way users interact with search and brands. AI can better understand user intentions, provide more accurate results and display answers that are more responsive to market needs.
For example, if someone searches for branded keywords, AI can combine information from different sources and present a complete picture of the brand, often without the user having to click on a link. This trend is limiting traffic to many online stores, creating both challenges and opportunities.
Monitoring search trends with SEO tools that leverage artificial intelligence, such as Ahrefs and others, allows professionals to identify opportunities and respond effectively to the competition. These tools rapidly analyze large volumes of data, indicate changes in brand visibility and recommend keywords with high search volume.
AI in digital marketing requires an integrated and flexible approach. Focus on creating quality content that answers real user questions. Use keywords with high search volume, focusing on both organic and branded queries to maintain high brand visibility.
Insist on improving your technical SEO strategy through regular competitive analysis and consistent market research. Invest in tracking organic traffic and evaluating the content that AI displays in organic results to effectively respond to your audience's new needs.
The impact of AI on brand visibility and search results is undeniable. Adapting to the new reality brought by AI is no longer an option but a necessity for every professional and online store owner who wants to maintain a leading position in the digital market.
By choosing the right SEO tools and implementing a flexible strategy using the right keywords and monitoring search trends, you can substantially boost your search engine presence. AI is the key to success in the future of digital marketing and brand visibility.
