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Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.

The importance of search share in digital marketing TWO DOTS Web Studio

The importance of search share in digital marketing

Share of Search is a powerful tool for businesses looking to boost their visibility and optimise their digital marketing strategy. By analyzing your brand's share of searches compared to competitors, you can identify critical information about your market share and improve your SEO strategy. With the help of tools like Google Trends and keyword research platforms, you'll be able to monitor current trends and make strategic decisions to grow your business in the ever-changing digital landscape.

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Mentorship is vital to making the design industry more accessible TWO DOTS Web Studio

Mentorship is vital to make the design industry more accessible

How mentorship can ensure access to the design space and shape a more diverse and collaborative ecosystem. Through mentorship, young designers gain confidence, expand their professional network and develop their skills. The paper delves into the strategies and benefits of this tool, while highlighting examples of successful initiatives and the importance of leadership in design. Discover how companies can leverage mentorship for professional development and increased competitiveness.

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How to optimize internal operations in investment management - TWO DOTS Web Studio

How to optimise internal operations in investment management

Introduction to efficient investment management: learn how the right strategies and technology solutions can enhance your investment performance and optimise internal processes. Discover how automation and financial technology can provide a competitive advantage in an ever-growing financial industry. Make better use of your human resources and focus on long-term planning strategies.

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KPIs in Social Media Key Indicators & Measurement Strategies - TWO DOTS Web Studio

KPIs in Social Media: key indicators & measurement strategies

Are you investing in social media but want to know if it's really paying off? This article explains what social media KPIs (key performance indicators) are and how they help your business. We practically analyse the key indicators: Impressions, Reach, Likes, Comments, CTR, Conversion Rate, etc., and show with examples how to calculate and use them.

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Content Evaluation Analysis SEO Impact on Website Ranking - TWO DOTS Web Studio

SEO content rating analysis: impact on website ranking

Discover how SEO can improve the visibility of your website, increasing your Google ranking and boosting your sales. In this article, we'll explore the importance of quality content and how it relates to a successful online presence. Through SEO techniques, such as keyword research and backlink integration, you can achieve better search engine results pages (SERPs) and attract more audience. See practical tips for boosting your content score and using SEO to your advantage for your business needs.

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