CPC is part of a broader category of payment models that are part of the online advertising strategy, such as CPM (cost per mille or cost per thousand impressions), CPA (cost per acquisition or cost per customer acquisition) and CPL (cost per lead).
The Action Plan is not just a list of tasks. It is a "roadmap" that ensures consistency, focuses on the substance of the objectives and provides clear guidance on resource and time management.
In this article we will thoroughly discuss the importance of selecting keywords with low competition, the role of search volume and keyword difficulty, as well as the practical steps suggested for using tools such as SEMrush.
The complexity of a large language model like ChatGPT starts from the moment we use it to get specific and targeted responses. The ChatGPT prompts - i.e. the questions, commands and instructions we provide to the model - are a crucial factor in the quality and correctness of the generated response.
Among the main SEO tools available to us, Google Search Console is the leader, as it provides a wealth of information and statistics about a website's performance in Google's results.
In this article, we will attempt a thorough analysis of the ways in which we can make substantive arguments against AI-first practice, drawing on information, ideas and data drawn from the wider literature.
