With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
Digital Marketing is the engine of growth for every modern brand. In this category, we bring together all the knowledge around online promotion, from social media advertising to email marketing campaigns and performance marketing. Digital Marketing at TWO DOTS is data-driven and aims to achieve measurable results that boost the ROI of your business.
Through our guides, you'll learn how to create effective sales funnels and how to use digital channels to reach your ideal audience. Digital Marketing is not a static process, but a constant testing and optimization. Here you will find best practices to increase your brand awareness and build a strong relationship of trust with your customers. Learn about new tools and strategies to make your business a leader in the digital world.
Answer Engine Optimization (AEO) is the new must in digital marketing strategy, helping your business gain higher visibility on answer engines like Google and ChatGPT. Focusing on providing direct, authoritative and concise answers, leveraging structured data, E-E-A-T and voice search technologies, AEO is ideal for anyone who wants to stand out in featured snippets and zero click searches. Learn detailed steps and practices to effectively start implementing it in your business.
Most pop ups in an online store fail within 30 seconds due to poor design, bad timing and lack of targeting. To achieve an increase in conversions and a low abandonment rate, implement best practices such as personalized messaging, appropriate timing and aesthetically pleasing pop ups that offer real value. Avoid common mistakes, constantly test new pop up strategies and rely on user data to consistently improve your online store results.
Generative Engine Optimization (GEO) is the new trend in digital marketing, combining artificial intelligence with SEO for maximum visibility in AI engines like Google SGE and ChatGPT. See how to leverage modern tools, practices and strategies to boost your e-commerce and digital marketing presence in the new era of AI content optimization.
Multichannel content distribution is a modern strategy that leverages all available digital channels to get your content to a larger and more targeted audience. Learn how you can enhance your online store's marketing strategy, increasing engagement, traffic and sales through practical steps and successful examples of multi-channel marketing.
Find out which are the most expensive keywords in Google Ads, how the cost per click is structured and what this means for the performance of your ads. See examples, factors that affect CPC, keyword selection best practices and strategies to increase your business profitability.
Do you want your business to appear at the top of local searches? Google 3-Pack is the key to attracting new customers and increasing sales. Read our comprehensive guide to Local SEO and learn how to optimize your Google Business Profile, manage reviews and ensure consistency of your data. Learn strategies for mobile optimization and backlinks that will establish your presence on Google Maps.
Email marketing is one of the most powerful strategies for a business or e-shop, offering high ROI, increased sales and personalized communication with your audience. Read best practices, key steps for successful campaigns, tips for email list building, automation and ways to improve open rate and performance. Learn how to apply email marketing to e-shops and how to overcome the challenges of deliverability and GDPR compliance.
Marketing KPIs are the key marketing performance indicators that help to monitor and analyze marketing results in a digital environment, such as conversion rate, engagement rate, website traffic and lead generation. Proper selection and analysis of the right marketing metrics and digital marketing KPIs, depending on your business marketing objectives, improves marketing ROI, boosts sales growth and provides meaningful insights for B2B and B2C KPIs. Read how to define, track and leverage marketing KPIs in 2026 for dynamic growth, avoiding common mistakes and basing your decisions on reliable data.
