social media

The Social Media category focuses on the dynamic presence of your business where the heart of the consumer beats. Social media is the ideal arena to showcase your brand personality and interact directly with your audience. Here we share techniques to maximise your reach, using tools like Bit Social Pro to schedule and automate your posts.

We understand that Social Media is constantly changing, so we keep you updated on new algorithms and trends in video and image content. From community management to targeted advertising campaigns, our strategies are aimed at building a strong digital community. Learn how to convert likes into sales and how to maintain a consistent image across social media channels.

How HubSpot's social networking team developed its strategy on LinkedIn TWO DOTS Web Studio

How HubSpot's social networking team developed its LinkedIn strategy

Discover how LinkedIn can become a powerful tool for your business through effective marketing strategies. Learn how to grow your corporate presence, attract the right audience and boost interaction with helpful tips and examples of success. Follow HubSpot's lead and increase engagement on your LinkedIn page with targeted content and a strategic approach.

Read MoreHow HubSpot's social networking team developed its LinkedIn strategy
Report on the State of Social Media Marketing in 2025 TWO DOTS Web Studio

Report on the State of Social Media Marketing in 2025

Discover the Social Media Marketing strategies and trends that will dominate in 2025 and enhance your business growth in the online environment. Learn how incorporating new technologies and practices, such as video marketing and remarketing techniques, can improve interaction with your audience and promote awareness of your business. Also see the perspectives and challenges raised by changes in algorithms and the growing importance of integrating multiple marketing channels.

Read MoreReport on the State of Social Media Marketing in 2025
KPIs in Social Media Key Indicators & Measurement Strategies - TWO DOTS Web Studio

KPIs in Social Media: key indicators & measurement strategies

Are you investing in social media but want to know if it's really paying off? This article explains what social media KPIs (key performance indicators) are and how they help your business. We practically analyse the key indicators: Impressions, Reach, Likes, Comments, CTR, Conversion Rate, etc., and show with examples how to calculate and use them.

Read MoreKPIs in Social Media: key indicators & measurement strategies
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