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Technical SEO is the foundation of any successful SEO strategy, ensuring that search engines and AI models can discover and rank your content correctly. Through practices such as crawling, indexing, structured data, page speed, mobile friendliness and Core Web Vitals, user experience is optimized and visibility to AI search features is significantly increased. According to recent research, websites with strong technical SEO show higher organic rankings, more organic traffic and improved chances for conversion rate optimization, making technical SEO an essential tool for the sustainable development of any modern website.
Technical SEO is the foundation of any effective web optimization strategy, ensuring that search engines can discover, understand and rank your content correctly. Particularly in the age of artificial intelligence and new search features such as AI search, technical SEO plays an even more crucial role. According to a recent study by Semrush, which analyzed the impact of technical SEO on rankings and also visibility in AI-driven results (AI search), it was found that websites with strong technical optimization enjoy higher organic rankings and better user experience. Technical SEO includes crawling, indexing, structured data implementation, page speed improvement, Core Web Vitals, mobile friendliness and more.
AI search is transforming search, providing more personalised and richer experiences for users. AI models, such as those used by Google, rely more than ever on signs of a site's quality and technical health to present high-value results. Semrush's research reveals that technical SEO is instrumental in getting a page to appear in features like Google Discover, snippets or AI-driven search panels. For example, websites that invest in structured data and page speed have higher visibility in AI search results, increasing organic traffic and the chances of conversion rate optimization.
Focusing on the most important factors, we see that proper crawling and indexing are essential for the search engine to recognize your content. In addition, structured data makes it easier for AI systems to better understand the structure and content of your page, pushing it forward in AI search results. Elements such as mobile friendliness and Core Web Vitals determine whether a user will stay on the page, while page speed directly affects user experience and therefore organic ranking. A technical SEO guide should include checks for broken links, proper use of HTTPS, optimization for JavaScript and use of XML sitemaps for optimal crawling and indexing.
Use tools like Google Search Console to identify and fix crawling problems. Check that all important pages are indexed and that they are not blocked by incorrect robots.txt settings.
Structured data (Schema.org) helps your content to be better understood not only by search engines, but also by AI models, increasing the likelihood of rich results and better search visibility.
Use tools like Google PageSpeed Insights to identify and fix loading delays. Improving page speed directly contributes to both organic results and overall user experience.
Make sure your website is fully responsive and meets the Core Web Vitals metrics. Websites with excellent performance in Core Web Vitals show better results not only in organic SEO, but also in AI-driven search features like featured snippets.
Based on the analysis of tens of thousands of queries, Semrush found that those AI search results that differentiate and provide more visibility have common technical features such as well-structured structured data, fast loading and high scores in Core Web Vitals. Proper technical optimization improves the likelihood of higher ranking factors and more appearances in SERP features.
Statistically, websites that have implemented technical SEO practices according to the standards show up to 40% more organic traffic and minimize bounce rate. User experience optimization and responsiveness (responsive design, page speed) contribute significantly to converting visitors into customers, increasing conversion rate.
The constant evolution of artificial intelligence algorithms and the emergence of new AI search tools require professionals and online store owners to put more emphasis on technical SEO. Integrated technical SEO strategies guarantee not only high rankings, but also constant adaptation to the changes that AI brings to search engines. By incorporating practices such as structured data, optimized crawling, continuous monitoring of Core Web Vitals and mobile friendliness, you ensure maximum search visibility, organic rankings and increased conversion rates today and in the future.
