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Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.

How HubSpot's social networking team developed its strategy on LinkedIn TWO DOTS Web Studio

How HubSpot's social networking team developed its LinkedIn strategy

Discover how LinkedIn can become a powerful tool for your business through effective marketing strategies. Learn how to grow your corporate presence, attract the right audience and boost interaction with helpful tips and examples of success. Follow HubSpot's lead and increase engagement on your LinkedIn page with targeted content and a strategic approach.

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Turn your Power Users into creators and vice versa TWO DOTS Web Studio

Turn your Power Users into creators and vice versa

Do you have loyal users and want to get more out of them? Learn how to turn your power users into content creators! These users, with their authenticity and influence, can boost your brand awareness and increase customer engagement. Discover strategies to activate Power users to become your best brand ambassadors and enhance your marketing strategy through user-generated content. Give them the right incentives and watch your sales increase!

Read MoreTurn your Power Users into creators and vice versa
How to use Artificial Intelligence for brand association TWO DOTS Web Studio

How to use AI for brand association

Discover how AI is evolving SEO strategies and enhancing Brand Correlation, offering new possibilities to professionals and e-shops. Through improving user experience, increasing brand awareness and leveraging smart techniques, AI is becoming an essential tool to achieve successful marketing strategies in the digital world. Read how you can integrate effective AI practices into your business and achieve professional excellence.

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Report on the State of Social Media Marketing in 2025 TWO DOTS Web Studio

Report on the State of Social Media Marketing in 2025

Discover the Social Media Marketing strategies and trends that will dominate in 2025 and enhance your business growth in the online environment. Learn how incorporating new technologies and practices, such as video marketing and remarketing techniques, can improve interaction with your audience and promote awareness of your business. Also see the perspectives and challenges raised by changes in algorithms and the growing importance of integrating multiple marketing channels.

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Revealing Knowledge from 56 Million AI Overviews - TWO DOTS Web Studio

Revealing SEO Knowledge from 56 Million AI Overviews

SEO has evolved rapidly in recent years, with AI playing a central role in enhancing analytical capability. Explore how new tools and strategies can improve your Google rankings and increase organic traffic, especially in the highly competitive eCommerce sector. In this article, we analyze data from 56 million AI Overviews and reveal best practices and steps you can take to stand out in search engines.

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OpenAI's role in shaping the future of TWO DOTS Web Studio sales

OpenAI's role in shaping the future of sales

Set your business up for the future with AI sales! From predictive analytics to personalization to ChatGPT, AI is changing the sales landscape. Learn how to leverage these capabilities to enhance your sales strategy, increase lead generation and gain a competitive advantage in your business space. Choose the right tools and prepare your team for a new era of automated and intelligent sales. Discover more in our article!

Read MoreOpenAI's role in shaping the future of sales
How Trends in Product Design are Shaping Viral Foods

How trends in product design are shaping viral foods

Current trends in food packaging are largely determining the branding, purchasing behaviour and commercial success of CPG brands. Material selection, visual identity, sustainability and adaptation to consumer trends influence brand awareness and sales. Innovative packaging design, functionality and focus on packaging trends lead to products that stand out on the physical shelf and on social media, increasing market share and strengthening the relationship with consumers.

Read MoreHow trends in product design are shaping viral foods
The cunning magic of Eurovision as a guide to the art of branding

The branding and cunning magic of Eurovision as a guide

Eurovision is much more than just a music competition; it is a branding phenomenon that has been going on for decades. Through a skilful application of brand identity principles, the contest manages to connect nations, cultures and viewers worldwide, offering valuable strategies for those wishing to enhance brand awareness. Discover how Eurovision serves as an example of how to apply effective branding techniques and enhance brand consistency in a competitive landscape.

Read MoreThe branding and cunning magic of Eurovision as a guide
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