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Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.

OpenAI's role in shaping the future of TWO DOTS Web Studio sales

OpenAI's role in shaping the future of sales

Set your business up for the future with AI sales! From predictive analytics to personalization to ChatGPT, AI is changing the sales landscape. Learn how to leverage these capabilities to enhance your sales strategy, increase lead generation and gain a competitive advantage in your business space. Choose the right tools and prepare your team for a new era of automated and intelligent sales. Discover more in our article!

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How Trends in Product Design are Shaping Viral Foods

How trends in product design are shaping viral foods

Current trends in food packaging are largely determining the branding, purchasing behaviour and commercial success of CPG brands. Material selection, visual identity, sustainability and adaptation to consumer trends influence brand awareness and sales. Innovative packaging design, functionality and focus on packaging trends lead to products that stand out on the physical shelf and on social media, increasing market share and strengthening the relationship with consumers.

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The cunning magic of Eurovision as a guide to the art of branding

The branding and cunning magic of Eurovision as a guide

Eurovision is much more than just a music competition; it is a branding phenomenon that has been going on for decades. Through a skilful application of brand identity principles, the contest manages to connect nations, cultures and viewers worldwide, offering valuable strategies for those wishing to enhance brand awareness. Discover how Eurovision serves as an example of how to apply effective branding techniques and enhance brand consistency in a competitive landscape.

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The importance of search share in digital marketing TWO DOTS Web Studio

The importance of search share in digital marketing

Share of Search is a powerful tool for businesses looking to boost their visibility and optimise their digital marketing strategy. By analyzing your brand's share of searches compared to competitors, you can identify critical information about your market share and improve your SEO strategy. With the help of tools like Google Trends and keyword research platforms, you'll be able to monitor current trends and make strategic decisions to grow your business in the ever-changing digital landscape.

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Mentorship is vital to making the design industry more accessible TWO DOTS Web Studio

Mentorship is vital to make the design industry more accessible

How mentorship can ensure access to the design space and shape a more diverse and collaborative ecosystem. Through mentorship, young designers gain confidence, expand their professional network and develop their skills. The paper delves into the strategies and benefits of this tool, while highlighting examples of successful initiatives and the importance of leadership in design. Discover how companies can leverage mentorship for professional development and increased competitiveness.

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How to optimize internal operations in investment management - TWO DOTS Web Studio

How to optimise internal operations in investment management

Introduction to efficient investment management: learn how the right strategies and technology solutions can enhance your investment performance and optimise internal processes. Discover how automation and financial technology can provide a competitive advantage in an ever-growing financial industry. Make better use of your human resources and focus on long-term planning strategies.

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KPIs in Social Media Key Indicators & Measurement Strategies - TWO DOTS Web Studio

KPIs in Social Media: key indicators & measurement strategies

Are you investing in social media but want to know if it's really paying off? This article explains what social media KPIs (key performance indicators) are and how they help your business. We practically analyse the key indicators: Impressions, Reach, Likes, Comments, CTR, Conversion Rate, etc., and show with examples how to calculate and use them.

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