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Learn how to identify trending topics and create content that stands out in 2026. The guide includes tools like Google Trends and Ahrefs, steps to analyze popular topics, practical tips for increasing traffic, and examples from e-shops and bloggers. Learn how leveraging trends boosts your SEO and brand awareness.
Trending topics are a key success factor in today's competitive online market. Creating content around popular topics allows businesses, professionals and owners to online shops significantly increase traffic, user engagement and ultimately their visibility online. The ever-changing preferences of the public and the constant changes in current affairs make the identification and immediate exploitation of trending topics an essential strategy for anyone who wants to stay ahead of the competition.
Understanding trending topics starts with their definition. A trending topic is a topic, discussion or trend that is highly popular in a certain period of time, usually due to increased interest on the internet, social media or in the news. For example, a major product announcement, an international news story or a viral advertisement can become trending topics, which attract massive public attention. Evaluating and integrating these topics into your content strategy is a great tool for increasing traffic, boosting brand awareness and improving your position in search results, i.e. SEO.
The search and analysis of trending topics is done efficiently through the use of advanced tools and techniques. Trend analysis tools such as Google Trends, Twitter Trends, Ahrefs Content Explorer, as well as platforms such as BuzzSumo, Exploding Topics and Trend Hunter offer an in-depth insight into the popular topics dominating the internet at any given moment. Let's take a look at how you can leverage each tool to find trending topics with great appeal.
Google Trends: Google Trends is probably the most accessible and reliable tool for detecting trending topics. It enables you to identify which popular topics are showing a sharp increase in searches in real time. You can filter results by country, time period, and even by interest category. A technology e-shop, for example, can monitor trends around new mobile or gadget releases and create content accordingly.
Ahrefs Content Explorer: The Ahrefs platform is extremely useful for exploring topics with high search volume and increasing traffic. Through Content Explorer, you can view popular articles worldwide, identify content that has viral potential and study social media engagement. This way, you'll know which trending topics are worth investing time and resources.
BuzzSumo & Exploding Topics: These tools help to analyse topics that are exploding in popularity and have not yet reached their “peak” but are steadily trending upwards. With proper research, you can catch trends before the competition adopts them.
Social Media Trends: Constantly monitoring social media platforms such as Twitter, Instagram and Facebook is an additional source of ideas for trending topics. Hashtags, viral challenges and popular videos show audience preferences in real time and provide a springboard for timely content.
Choosing the right popular topics requires analysis of multiple parameters. The process can be followed by the following steps:
Identify trends: Use trend analysis tools to identify emerging trending topics with high search volume. Search for topics related to your industry or interests.
Analyse the competition: See what issues your competitors are concerned about and how they present them. Studying how top players are leveraging trending topics can provide inspiration and strategic advantages.
Assess the relevance: Not all trending topics are suitable for every business. Choose those that are highly relevant to your brand, values and the products/services you offer.
Evaluate the search volume: Make sure that the trending topic has enough search volume. A topic that interests a lot of people increases the chances of success in SEO.
Integrate gradually: Create trend-based content and try different formats such as articles, videos, social posts or infographics. Monitor the response and adjust your strategy.
Producing content around trending topics is not only direct, but also qualitative and relevant to your audience. Follow practical tips for optimal results:
Focus on the added value and uniqueness of the information. Avoid copy-pasting and try to make your own mark using primary sources or research data.
Combine trending topics with evergreen content for longer lasting success. A topic that is currently trending can be incorporated into content that will remain relevant.
Optimize SEO for trending topics by including long tail keywords, references to relevant products or services and internal links to other relevant content. Meta descriptions, titles and URLs should include keywords.
Boost content promotion with social media campaigns, email marketing, influencer partnerships and advertising. Timely content has an increased chance of going viral.
Online fashion stores that leverage trending topics from social media influencers create collections based on popular colors or style trends, attracting more traffic to their pages.
E-commerce technology businesses monitor trends related to new releases and create buying guides or comparison reviews, enhancing their authority and leading to increased sales.
Professional bloggers, startups and digital marketing companies create timely articles analysing recent reforms, international developments or popular memes, gaining thousands of shares and backlinks from major sites.
Studies by Ahrefs show that articles created around trending topics not only temporarily boost traffic, but can increase the site's long-term reach by 25-40% annually. According to the same research, adopting this strategy is one of the most reliable ways of growth for digital marketing and e-commerce professionals.
Focusing on trending topics and popular topics is now a necessity for any content creation strategy that aims to increase traffic, improve organic reach and keep a brand in the public's mind. With the proper use of trend analysis tools, regular production of quality content based on trends and effective keyword integration, you can outperform the competition and establish your brand as a benchmark in your industry.
