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In the category Articles, brings together all the knowledge and experience of 20+ years of our team. This is the central library of our blog, where you will find detailed guides, tutorials and specialist articles on every aspect of your digital presence. From SEO techniques and marketing strategies to tips for building an eshop, the Articles are designed to provide practical value and solutions to real problems.
Our commitment is to provide content that helps our customers reach their full potential. Any text published in the section Articles is the result of deep research and professional engagement with the subject. Explore our posts, learn how to optimize your processes and discover new ways to make your business more profitable and operational, always with the support and guidance of TWO DOTS.
The penetration of digital technology and the accelerating pace of society have given Generation Z unprecedented opportunities for information, choice and networking. This dramatic development implies a different mix of expectations and demands.
Facebook videos tend to attract higher engagement than other forms of content. The platform's algorithms, more often than not, push videos to "get in front" of a larger audience, precisely because users have shown that they prefer to watch them.
CPC is part of a broader category of payment models that are part of the online advertising strategy, such as CPM (cost per mille or cost per thousand impressions), CPA (cost per acquisition or cost per customer acquisition) and CPL (cost per lead).
In this article we will thoroughly discuss the importance of selecting keywords with low competition, the role of search volume and keyword difficulty, as well as the practical steps suggested for using tools such as SEMrush.
The complexity of a large language model like ChatGPT starts from the moment we use it to get specific and targeted responses. The ChatGPT prompts - i.e. the questions, commands and instructions we provide to the model - are a crucial factor in the quality and correctness of the generated response.
Among the main SEO tools available to us, Google Search Console is the leader, as it provides a wealth of information and statistics about a website's performance in Google's results.
In this article, we will attempt a thorough analysis of the ways in which we can make substantive arguments against AI-first practice, drawing on information, ideas and data drawn from the wider literature.
SEO (Search Engine Optimization) has evolved from a simple process of adjusting keywords on a page to a comprehensive strategic core that largely determines the success of any online presence. In an era where online platforms are proliferating and...
