With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
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Η κεντρική συλλογή οδηγών και αναλύσεων της TWO DOTS για ιστοσελίδες, e-shop, SEO, marketing, τεχνολογία και αυτοματισμούς. Κάθε άρθρο προσφέρει πρακτική γνώση, τεκμηριωμένες πληροφορίες και εφαρμόσιμες ιδέες για τη βελτίωση της ψηφιακής παρουσίας μιας επιχείρησης.
CPC is part of a broader category of payment models that are part of the online advertising strategy, such as CPM (cost per mille or cost per thousand impressions), CPA (cost per acquisition or cost per customer acquisition) and CPL (cost per lead).
In this article we will thoroughly discuss the importance of selecting keywords with low competition, the role of search volume and keyword difficulty, as well as the practical steps suggested for using tools such as SEMrush.
The complexity of a large language model like ChatGPT starts from the moment we use it to get specific and targeted responses. The ChatGPT prompts - i.e. the questions, commands and instructions we provide to the model - are a crucial factor in the quality and correctness of the generated response.
Among the main SEO tools available to us, Google Search Console is the leader, as it provides a wealth of information and statistics about a website's performance in Google's results.
In this article, we will attempt a thorough analysis of the ways in which we can make substantive arguments against AI-first practice, drawing on information, ideas and data drawn from the wider literature.
SEO (Search Engine Optimization) has evolved from a simple process of adjusting keywords on a page to a comprehensive strategic core that largely determines the success of any online presence. In an era where online platforms are proliferating and...
The overall image achieved with Rich Snippets is not just a decorative element on search results pages. Instead, it is a substantial upgrade that allows search engines to present selected, more structured information to users.
The term Marketing Brief refers to a concise, structured document that outlines the basic idea, goal, objectives, scope and parameters of a specific campaign or broader Marketing Plan.
