With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
Technology is constantly changing, and the world of websites is no exception. Every day, thousands of websites are created and updated in various fields, while their development and design continually evolve.
The XML Sitemap is an essential technical optimization tool for any online store, making it easy for search engines to quickly and efficiently locate all your important pages and products. Through a properly structured sitemap, you achieve better indexing, immediate notification of new or modified content and increase organic traffic, while determining the priorities and relative importance of your pages. See how you can create, submit and manage your XML Sitemap according to SEO best practices, ensuring your online store's effective presence in search engines.
AI searches dominate the SEO landscape for 2026, but why are your competitors winning in search engines? Read how AI is changing the rules, how to boost your content and leverage appropriate tools and strategies to increase your online store's ranking and organic traffic. Practical tips, stats and next steps to gain an edge in AI searches.
Popular Google searches are a powerful strategic tool for any e-shop or professional who wants to increase traffic and sales. Through statistics and trends in keywords, you can understand what your audience is searching for, identify top Google searches and tailor your content for even better SEO results. Leverage data from Google Trends and Ahrefs, incorporate important keywords, and develop a content strategy that will help you stand out in digital marketing and increase your e-shop's overall performance.
The right SEO strategy is the foundation for any successful online business, especially in the e-commerce industry. By combining competitive analysis, SEO best practices, technical optimization and quality SEO content production, you can improve organic rankings and increase traffic. Adopt Product Mindset in your SEO strategy, focusing on the overall user experience and using modern SEO tools for SEO results tracking and continuous evolution to achieve your SEO goals in the competitive world of digital marketing.
Learn the top AI SEO tools for 2026 that transform web optimization, increase organic traffic and automate key SEO processes. Learn how AI SEO helps with keyword analysis, content creation, backlink analysis and rank tracking, choosing the right tools for your business needs.
AI is radically changing the landscape of SEO and brand visibility, affecting organic results and the position of brands in search engines. Using advanced algorithms, AI improves understanding of user searches, differentiates competition and requires SEO strategy to adapt to new trends. Read how to protect and enhance your brand by leveraging the power of AI and the most advanced SEO tools.
Email marketing is one of the most powerful strategies for a business or e-shop, offering high ROI, increased sales and personalized communication with your audience. Read best practices, key steps for successful campaigns, tips for email list building, automation and ways to improve open rate and performance. Learn how to apply email marketing to e-shops and how to overcome the challenges of deliverability and GDPR compliance.
Read how Instagram marketing can transform your business in 2026! Learn how to optimize your profile, create engaging Instagram content, leverage the algorithm, Reels and Stories, increase engagement and followers, and run effective campaigns using Instagram Ads and Analytics. Implement proven Instagram strategies to increase sales and strengthen your market presence.
Marketing KPIs are the key marketing performance indicators that help to monitor and analyze marketing results in a digital environment, such as conversion rate, engagement rate, website traffic and lead generation. Proper selection and analysis of the right marketing metrics and digital marketing KPIs, depending on your business marketing objectives, improves marketing ROI, boosts sales growth and provides meaningful insights for B2B and B2C KPIs. Read how to define, track and leverage marketing KPIs in 2026 for dynamic growth, avoiding common mistakes and basing your decisions on reliable data.
See how you can use a free SEMrush account to do keyword research, basic competitor analysis, technical SEO and site audit. See which SEMrush tools are available for free, how to create reports and tips to overcome the basic limitations of the free version. The ideal guide for e-shops and digital marketers looking to improve their organic presence with SEMrush's free competition tools.
