May 2026

A group of professionals discuss the Google Knowledge Graph, presenting the technology in a natural way for TWO DOTS.

What is the Google Knowledge Graph and how it affects SEO

Google's Knowledge Graph organises information around entities such as people, companies and products, significantly impacting e-commerce. It helps the search engine understand and connect your brand with its digital ecosystem. For e-commerce owners, this means that Google not only evaluates keywords but also the overall presence and credibility of the business. Proper use of the Knowledge Graph can boost awareness and trust, improving search results and conversion rates.

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Professionals discuss artificial intelligence strategies with the TWO DOTS brand, focusing on business automation.

Emerson extends its Nigel artificial intelligence tool across its entire software suite

Emerson is expanding its Nigel AI tool across more parts of its software suite, integrating it into everyday work platforms. The move reflects the trend of AI being integrated as a functional layer of support rather than just a standalone tool. For e-commerce owners, this means the next competitive opportunities will depend on intelligent integration of data and automation.

Read MoreEmerson extends its Nigel artificial intelligence tool across its entire software suite