With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
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Digital Marketing is the engine of growth for every modern brand. In this category, we bring together all the knowledge around online promotion, from social media advertising to email marketing campaigns and performance marketing. Digital Marketing at TWO DOTS is data-driven and aims to achieve measurable results that boost the ROI of your business.
Through our guides, you'll learn how to create effective sales funnels and how to use digital channels to reach your ideal audience. Digital Marketing is not a static process, but a constant testing and optimization. Here you will find best practices to increase your brand awareness and build a strong relationship of trust with your customers. Learn about new tools and strategies to make your business a leader in the digital world.
Share of Search is a powerful tool for businesses looking to boost their visibility and optimise their digital marketing strategy. By analyzing your brand's share of searches compared to competitors, you can identify critical information about your market share and improve your SEO strategy. With the help of tools like Google Trends and keyword research platforms, you'll be able to monitor current trends and make strategic decisions to grow your business in the ever-changing digital landscape.
Are you investing in social media but want to know if it's really paying off? This article explains what social media KPIs (key performance indicators) are and how they help your business. We practically analyse the key indicators: Impressions, Reach, Likes, Comments, CTR, Conversion Rate, etc., and show with examples how to calculate and use them.
The concept of information gain in SEO refers to the unique value your content provides to users beyond what they have already seen online. That is, it's about the "new" and useful thing a reader learns when they read your material.
Learn how Social Media Marketing is evolving and discover key tactics to increase your effectiveness in the digital landscape. From the rise of Influencer Marketing to the dynamic possibilities of Video Marketing, this guide helps you understand how to enhance your digital strategy, increasing your social media presence and improving your ROI. Create authentic content, leverage platforms that suit your audience, and watch your profitability grow.
What is inbound customer generation? Inbound lead generation is the process of attracting prospective customers to your business and gradually nurturing them, with the ultimate goal of converting them into actual customers. In contrast to...
In today's digital age, email marketing remains one of the most effective tools for small and medium-sized businesses that want to increase their conversions and sales. For every €1 invested in email marketing, the average return...