Blog

Οδηγοί, νέα και πρακτικές συμβουλές από την TWO DOTS για WordPress, e-shop, SEO, digital marketing, αυτοματισμούς και τεχνική υποστήριξη.

How to measure Share of Voice in SEO to optimize your online presence TWO DOTS

How to measure Share of Voice in SEO to optimize your online presence

Share of Voice in SEO is a key indicator that shows how your business «sounds» in relation to the competition in the keywords that interest you. It is a tool with which you can evaluate the effectiveness of your SEO strategy and identify opportunities for improvement. By monitoring Share of Voice, you can ensure that your SEO investments are paying off, boosting organic traffic and brand awareness.

Read MoreHow to measure Share of Voice in SEO to optimize your online presence
Google aims to upgrade art with new AI search tools TWO DOTS

Google AI aims to enhance art with new search tools

Read how Google AI is revolutionizing online searches with advanced AI tools that improve the user experience and offer unique capabilities to professionals and e-shops. From personalizing results to leveraging machine learning, Google is enhancing human-machine communication by offering solutions that are transforming the digital marketing landscape.

Read MoreGoogle AI aims to enhance art with new search tools
The Cost of Artificial Intelligence TWO DOTS

The cost of AI: What businesses need to know

Artificial Intelligence (AI) has now established itself as one of the leading technological trends, offering invaluable benefits to businesses around the world. From improving productivity to reducing operating costs, AI solutions represent a strategic investment in the era of digital transformation. Despite the advantages, however, the issue of cost is often raised. How can businesses accurately calculate the cost of implementing AI solutions and ensure they don't exceed their budget?;

Read MoreThe cost of AI: What businesses need to know