AI Marketing

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The Gap Between Perception and Reality Regarding Artificial Intelligence in Marketing

Artificial Intelligence is moving from experimentation to operational implementation, with an emphasis on its strategic integration into e-commerce. Instead of relying solely on promises of automation, businesses must bridge the gap between perception and reality by leveraging data and human judgment. AI can reduce production time and enhance marketing, but responsible implementation is required for it to deliver value while maintaining customer trust and the brand’s voice.

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