AMG GT

Mercedes-AMG GT in article on technological innovation, premium branding and user experience

The technological innovations of the Mercedes-AMG GT through the eyes of the chief engineer

The AMG GT is an example of how a premium product can combine technology, design and user experience, offering lessons for e-commerce owners. In e-commerce, as with the AMG GT, each feature must serve a real customer need, turning features into value. Success lies in creating an experience that reduces risk and increases trust.

Read MoreThe technological innovations of the Mercedes-AMG GT through the eyes of the chief engineer