content marketing

Business team discusses content strategy, integrating AI content with the TWO DOTS brand

Tips for creating content with ChatGPT or Gemini

AI content has evolved from experimentation to a business imperative, requiring strategy and collaboration to produce content that builds trust and drives sales. Simply using AI is no longer enough, as it requires a combination of AI and human experience to deliver quality content that differentiates itself from the competition. Successful businesses are combining AI with strategy, diligence and commercial targeting to create content that adds real value.

Read MoreTips for creating content with ChatGPT or Gemini
Professionals discuss TOFU strategies in the office, incorporating the TWO DOTS brand and the keyword "conversion funnel".

Guide to the TOFU, MOFU and BOFU stages in the sales funnel

For an e-shop owner, the biggest mistake isn’t necessarily low traffic. It’s often that all of the marketing is treating the visitor as if they’re ready to buy now. The conversion funnel organizes content and campaigns around the user’s actual intent stage, so the e-shop isn’t “shouting buy” to people who are still trying to figure out what they need.

Read MoreGuide to the TOFU, MOFU and BOFU stages in the sales funnel