With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
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Product analytics is crucial for e-commerce business owners, as it helps them understand user behavior and make commercially sound decisions. Unlike general web analytics, product analytics focuses on events, user journeys, and actual usage, allowing you to answer questions such as which feature leads to repeat purchases. Choosing the right software isn’t based on well-known brands, but on the team’s needs for effective data analysis.
User experience is not an aesthetic luxury, but a critical mechanism for increasing revenue and improving customer retention in e-commerce. The bottom line is that UX should be treated as a commercial infrastructure, with the goal of reducing friction in the customer journey and increasing conversion rates. With the right approach, UX can deliver measurable value by tying improvements to specific performance metrics.