With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
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Product analytics is crucial for e-commerce business owners, as it helps them understand user behavior and make commercially sound decisions. Unlike general web analytics, product analytics focuses on events, user journeys, and actual usage, allowing you to answer questions such as which feature leads to repeat purchases. Choosing the right software isn’t based on well-known brands, but on the team’s needs for effective data analysis.
Google Analytics 4 introduces features that serve the needs of businesses to quickly understand the performance of their channels. With the integration of AI assistant and improved channel performance reports, e-commerce owners can make more targeted decisions on budget, campaigns and customer journey. However, the effectiveness of these tools depends on proper organization of data and setups, as AI cannot fix a bad setup.