e-commerce analytics

Business people discuss GA4 with the help of TWO DOTS, supported by a GA4 AI assistant in a modern office

GA4 is enhanced with an AI assistant for better data analysis

Google Analytics 4 introduces features that serve the needs of businesses to quickly understand the performance of their channels. With the integration of AI assistant and improved channel performance reports, e-commerce owners can make more targeted decisions on budget, campaigns and customer journey. However, the effectiveness of these tools depends on proper organization of data and setups, as AI cannot fix a bad setup.

Read MoreGA4 is enhanced with an AI assistant for better data analysis