With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
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154 Egnatia Street, Thessaloniki 546 36
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+30 231 231 4095
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hello@twodots.gr
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Online forms are a critical tool for lead generation, as they start the process long before contacting the sales team. Proper form design can separate casual visitors from high-intent buyers and reduce the cost of customer acquisition. Forms optimization can double leads without increasing the media budget. Conversion rate optimization has direct commercial value, and the right choice of tools and strategies is critical to success.
Brand mentions are references to a brand's name in digital environments such as articles, social media and podcasts. They are important feedback for e-commerce brands, influencing brand awareness, trust and marketing. While backlinks remain critical, unlinked mentions are valuable in SEO, boosting searches and content. Mentions should be systematically monitored, evaluating their quality and incorporating them into marketing strategies to boost trust and reputation.
YouTube SEO is vital for video promotion in e-commerce, starting with proper keyword research. The strategy includes understanding demand, intent and competitiveness using tools like Semrush. Critically, content must be linked to commercial objectives and performance must be measured through analytics. With a systematic approach, YouTube SEO can become a powerful tool for customer acquisition, offering content that meets real needs.
Social media management guide for e-commerce: strategy, content calendar, tools, KPIs and steps for more sales.
For an e-shop owner, the biggest mistake isn’t necessarily low traffic. It’s often that all of the marketing is treating the visitor as if they’re ready to buy now. The conversion funnel organizes content and campaigns around the user’s actual intent stage, so the e-shop isn’t “shouting buy” to people who are still trying to figure out what they need.
Practical Google Ads guide for e-shops: keywords, Shopping, Performance Max, ROAS, tracking and optimization for more sales.
Practical guide to digital marketing optimization for e-shops: SEO, CRO, analytics, automation and ads with steps, KPIs and real data.
Learn how to identify and analyze competitor keywords, improving your e-shop SEO strategy. Step-by-step guide, practical examples