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Google introduces AI performance reports in Search Console

Google is incorporating data from AI experiences into Search Console performance reports, marking a new era for search. Brand visibility is no longer limited to rankings and clicks, but extends to AI-generated responses. For e-commerce brands, this means that SEO strategy must adapt to leverage presence in AI Overviews and measure the impact on awareness and demand. The new AI Performance Reports require more mature interpretation, linking Search Console data to GA4 for a full understanding of the buyer journey.

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