knowledge graph

A group of professionals discuss the Google Knowledge Graph, presenting the technology in a natural way for TWO DOTS.

What is the Google Knowledge Graph and how it affects SEO

Google's Knowledge Graph organises information around entities such as people, companies and products, significantly impacting e-commerce. It helps the search engine understand and connect your brand with its digital ecosystem. For e-commerce owners, this means that Google not only evaluates keywords but also the overall presence and credibility of the business. Proper use of the Knowledge Graph can boost awareness and trust, improving search results and conversion rates.

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