With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
Keywords are the terms that users use in search engines to find information or products. For e-shops, they are an important indicator of demand and determine the SEO strategy. Their correct use strengthens the store architecture, improves organic traffic and contributes to profitability. A strategic choice between general and long-tail keywords is needed, with the aim of better converting visits into sales.
Backlinks are a key factor in boosting SEO, increasing the credibility and ranking of your website on Google. In the article you will learn what backlinks are, why they are important, and effective strategies for getting them, such as guest posting, content marketing and link exchange. Learn about the differences between dofollow and nofollow backlinks, as well as ways to measure their performance, avoiding techniques that may incur penalties. A guide for professionals and e-shop owners aiming for quality link building and organic traffic growth.